National Alopecia Areata Foundation logo

National Alopecia Areata Foundation

Public charity · Grantmaker Novato, CA EIN: 94-2780249 Website

NAAF drives research to find a cure and accessible treatments for alopecia areata, supports those those impacted, and educates the public about the disease.

Key facts about National Alopecia Areata Foundation

In short: National Alopecia Areata Foundation gave $284K across 7 grants in 2025 (avg $41K), top state Pennsylvania. Source: 2025 IRS Form 990.

EIN
94-2780249
Latest 990 filing
Form 990, 2025
Annual giving (2025)
$283,747
Grants made (2025)
7
Average grant
$40,535
Median grant
$45,000
Total assets
$4,739,437
Primary geography
Pennsylvania (33% of itemized 2025 grant dollars)

Data from IRS Form 990, 2025; updated September 2026.

Financial Overview

From 2025 IRS Form 990 · View filing

Total Assets

$4.7M

+9.9% YoY

Annual Giving

$284K

+24.7% YoY

Grant Count

7

+16.7% YoY

Avg Grant Size

$41K

+6.9% YoY

How National Alopecia Areata Foundation gives

  • Giving grew 52% from 2022 to 2025. Method

From the foundation's IRS Form 990 filings. Methodology.

About National Alopecia Areata Foundation

Based on IRS filings

National Alopecia Areata Foundation is a public charity focused on Medical Research, based in Novato, CA. IRS filing data is available from 2020 through 2025. As of 2025, the organization holds $4.7M in total assets. In 2025, it awarded 7 grants totaling $284K. Net investment income was $116K.

Focus Areas

Open Grants

3 open opportunities from National Alopecia Areata Foundation

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Geographic Focus

Where this funder awards grants

Grant Distribution by State

11states

Share of 2025 grant dollars across all 7 itemized grants.

Cities

New YorkAtlantaPortlandBostonIrvineKansas CitySan FranciscoAustinCoral GablesIowa CityNapervillePhiladelphiaUniversity Park

Giving Over Time

Total grant dollars and number of grants per year

$0$100K$200K$300K4 grants2020 5 grants2021 3 grants2022 4 grants2023 6 grants2024 7 grants2025

From 2020 to 2025, annual grant giving ranged from $148K (2023) to $284K (2025). In 2025 it made 7 grants totaling $284K.

Grant Insights

How this funder distributes its grants

Top Recipients

Top 6 recipients in 2025

Trustees of Columbia University in the City of New: $84K across 2 grantsTrustees of ColumbiaUniversity in the City of New$84K · 2 grantsPeDRA: $50KPeDRA$50KPenn State University: $50KPenn State University$50KThe Trustees of the University of Pennsylvania: $45KThe Trustees of the Universityof Pennsylvania$45KBrigham and Women's Hospital: $30KBrigham and Women's Hospital$30KThe University of Iowa: $25KThe University of Iowa$25K

The largest 2025 recipient was Trustees of Columbia University in the City of New ($84K across 2 grants). Together the top 6 received $284K.

Grant Size Distribution

25 grants across all recorded years

19<$50K5$50–100K1$100–250K$250–500K$500K–1M$1–5M$5M+

The most common grant size was under $50K: 19 grants of 25 (76%).

Giving History

Grant recipients and amounts by year

RecipientPurposeAmount
Trustees of Columbia University in the City of New New York, NYResearch$53,750
PeDRA Portland, ORResearch$50,000
Penn State University University Park, PAResearch$50,000
The Trustees of the University of Pennsylvania Philadelphia, PAResearch$45,000
Brigham and Women's Hospital Boston, MAResearch$30,000
Trustees of Columbia University in the City of New New York, NYResearch$30,000
The University of Iowa Iowa City, IAResearch$24,997

Financial History

Multi-year comparison from IRS filings

Revenue
Expenses
Net Investment Income
$0$2M$4M$6M2020 2021 2022 2023 2024 2025
Metric202520242023
Total Assets$4,739,437$4,314,356$3,489,660
Revenue$3,998,061$3,418,405$3,613,350
Expenses$3,850,182$2,978,013$2,545,046
Net Investment Income$116,285$231,917$146,088

Data update history

When this profile's IRS filing data changed on Grantable

  1. Added Form 990 for fiscal year 2025 (received by the IRS April 28, 2026)
  2. IRS filings on file for fiscal years 2020–2024

Leadership & Key People

Officers and directors from IRS filings

National Alopecia Areata Foundation is led by Nicole Friedland, President & CEO on every filing since 2022; 6 of 20 officers listed in 2025 are compensated.

Officers on the 2025 filing

  • Nicole Friedland

    President & CEO

    On filings since 2022

    40 hrs/week

    $215K (2022) → $328K (2025)

  • Ann Hollins

    Chair

    Director Chair-Part → Chair, 2022

    On filings since 2020

    4 hrs/week

    No compensation reported

  • Jenna Smith

    Marketing & Communications Director

    New on the 2025 filing

    40 hrs/week

    $110K (2025)

  • Bonnie Chong

    Director

    Vice Chair → Chair, 2024

    Chair → Director, 2025

    On filings since 2020

    4 hrs/week

    No compensation reported

  • Jonelle Massey

    Director

    Director - Part → Director, 2022

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Simon Rubenstein

    Director

    Director - Part → Secretary, 2022

    Secretary → Director, 2024

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Ron Saca

    Director

    On filings since 2022

    2 hrs/week

    No compensation reported

  • Brett King

    Director

    On filings since 2023

    2 hrs/week

    No compensation reported

  • Shamsha Damani

    Director

    On filings since 2023

    2 hrs/week

    No compensation reported

  • David Granson

    Director

    On filings since 2024

    2 hrs/week

    No compensation reported

  • Lisa Bard Levine

    Director

    On filings since 2024

    2 hrs/week

    No compensation reported

  • Ruth Rama-Witt

    Director

    New on the 2025 filing

    2 hrs/week

    No compensation reported

  • Shawn Borisoff

    Director

    New on the 2025 filing

    2 hrs/week

    No compensation reported

  • Laura Maciag

    Chief Operating Officer

    On filings since 2022

    40 hrs/week

    $121K (2022) → $204K (2025)

  • Lisa Anderson

    Vice President of Research & Education

    Senior Director & Research → Vice President of Research & Education, 2025

    On filings since 2023

    40 hrs/week

    $109K (2023) → $144K (2025)

  • Robert Baker III

    Chief Growth Officer

    On filings since 2023

    40 hrs/week

    $129K (2023) → $192K (2025)

  • George Gondo

    Chief Mission Officer

    New on the 2025 filing

    40 hrs/week

    $160K (2025)

  • Jim OConnell

    Chief Financial Officer

    Director - Part → Chief Financial Officer, 2022

    On filings since 2020

    4 hrs/week

    No compensation reported

  • Maureen McGettigan

    Secretary

    Director - Part → Director, 2022

    Director → Secretary, 2024

    On filings since 2020

    4 hrs/week

    No compensation reported

  • Tyrone Folliard-Olson

    Vice Chair

    Director - Part → Director, 2022

    Director → Vice Chair, 2024

    On filings since 2020

    4 hrs/week

    No compensation reported

Former officers (15)
  • Former: Ann S Hedges (2020–2024) — Director
  • Former: Deirdre Nero (2020–2024) — Director
  • Former: Wendy Yu (2022–2024) — Director
  • Former: Gary Sherwood (2024) — Communications Director
  • Former: Judith Williams (2024) — Support & Education Director
  • Former: Jeanne Rappoport (2020–2023) — Chief Administrative Officer
  • Former: Amanda Wagner (2020–2022) — Director
  • Former: Salman Hussain (2020–2022) — Director
  • Former: Calvin A Bryant (2020–2021) — CEO
  • Former: Jerry Knutson (2020–2021) — Director Cfo-Part
  • Former: Kathleen Hanni (2021) — Cds
  • Former: Robert Flint (2021) — Director-Part
  • Former: Bob Flint (2020) — Director - Part
  • Former: Dory Kranz (2020) — Prior CEO
  • Former: Kimberly Shanahan (2020) — Director - Part

Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2025 IRS filing

Nicole Friedland — President & CEO: $328KNicole FriedlandPresident & CEO$328KLaura Maciag — Chief Operating Officer: $204KLaura MaciagChief Operating Officer$204KRobert Baker III — Chief Growth Officer: $192KRobert Baker IIIChief Growth Officer$192KGeorge Gondo — Chief Mission Officer: $160KGeorge GondoChief Mission Officer$160KLisa Anderson — Vice President of Research and Education: $144KLisa AndersonVice President of Research and…$144KJenna Smith — Marketing and Communications Director: $110KJenna SmithMarketing and Communications…$110K

The highest reported compensation on the 2025 filing was $328K, to Nicole Friedland (President & CEO). 6 officers or directors reported compensation on that filing.

Frequently asked questions about National Alopecia Areata Foundation

How much does National Alopecia Areata Foundation give each year?

National Alopecia Areata Foundation gave $284K across 7 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $227K across 6 grants.

What is National Alopecia Areata Foundation's typical grant size?

National Alopecia Areata Foundation's median grant in 2025 was $45,000, and its average grant was $40,535, across 7 grants on its 2025 IRS Form 990.

Where does National Alopecia Areata Foundation give grants?

National Alopecia Areata Foundation's top state is Pennsylvania, with 33% of the grant dollars itemized on its 2025 IRS Form 990. The next largest states were New York (30%) and Oregon (18%). The most frequent recipient cities were New York, NY (2 grants).

Does National Alopecia Areata Foundation give general operating support?

Not in 2025: none of the 7 grants with a stated purpose on National Alopecia Areata Foundation's 2025 IRS Form 990 were described as general or operating support. Recurring purposes include "Research" (7 grants).

Who are National Alopecia Areata Foundation's largest grantees?

National Alopecia Areata Foundation's largest 2025 grantees include Trustees of Columbia University in the City of New ($83,750 across 2 grants), PeDRA ($50,000) and Penn State University ($50,000), according to its 2025 IRS Form 990. Together they received 65% of its itemized 2025 grant dollars.

How large is National Alopecia Areata Foundation?

National Alopecia Areata Foundation reported $4.7M in total assets on its 2025 IRS Form 990. Its revenue that year was $4.0M.

What is National Alopecia Areata Foundation?

National Alopecia Areata Foundation is a public charity focused on Medical Research, based in Novato, CA. It holds $4.7M in total assets as of 2025.

What is National Alopecia Areata Foundation's EIN?

National Alopecia Areata Foundation's EIN (Employer Identification Number) is 94-2780249. IRS Form 990 filing data is available on this page for 2020–2025.

Data last updated September 2026. Sourced from IRS Form 990 filings.

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