Vitamix Foundation
Vitamix Foundation is a private foundation based in Olmsted Township, Ohio. In its 2025 filing, it reported making 10 grants totaling $665,751 to charitable organizations, with listed purposes including nutrition, health, culinary education, and food programs.
Vitamix Foundation at a glance
In short: Vitamix Foundation gave $666K across 10 grants in 2025 (avg $67K), top state Massachusetts. 20% of 2025 grantees were new. Source: 2025 IRS Form 990-PF.
- Annual giving (2025)
- $665,751
- -42.8% vs 2024
- Grants made (2025)
- 10
- -47.4% vs 2024
- Average grant
- $66,575
- +8.8% vs 2024
- Median grant
- $60,567
- Total assets
- $2,304,731
- -14.1% vs 2024
- New grantees (estimate)
- 20% first-time grantees (2 of 10, 2025; small sample)
- Primary geography
- Massachusetts (20% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990-PF, 2025 View filing
Data from IRS Form 990-PF, 2025; updated October 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to Vitamix Foundation
- Accepts unsolicited proposals
- No
- How to Apply
-
The foundation states that it makes contributions only to preselected charitable organizations and does not accept unsolicited requests for funds.
- Contact
Mailing address: 8615 Usher Rd, Olmsted Twp, OH 44138-2103
Phone: (440) 782-9255
Website: https://www.vitamixfoundation.org
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who Vitamix Foundation funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
The largest 2025 recipient was CDC Foundation ($125K). Together the top 10 received $666K.
Grant Size Distribution
67 grants across all recorded years
The most common grant size was under $50K: 31 grants of 67 (46%).
Geographic Focus
Where this funder awards grants
The 2025 grant dollars were distributed among recipients in multiple states. The largest shares were reported for Massachusetts (20%), Georgia (19%), Colorado (18%), Arkansas (15%), and Ohio (14%).
Grant Distribution by State
Share of 2025 grant dollars across all 10 itemized grants.
States
Cities
Is Vitamix Foundation open to new grantees?
20%
first-time grantees, 2025
In 2025, 2 of 10 grantees (20%) were first-time recipients. With only 10 grantees, that is a small sample: one grantee more or less moves the share by about 10 points. First grants averaged $75K; repeat grants $64K. How we count
Medians: $75K first-time, $48K repeat.
- 80% of 2025 grantees were also funded in 2024. Method
- Giving held roughly steady from 2022 to 2025 (−12%). Method
- In 2025 it paid out 565% of its IRS minimum distribution (the 5% rule). Method
Estimate from itemized grant lists in IRS Form 990-PF filings (2020–2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2025, annual grant giving ranged from $118K (2021) to $1.2M (2024). In 2025 it made 10 grants totaling $666K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| CDC Foundation Atlanta, GA | National Hunger Nutrition and Health | $125,000 |
| University of Colorado Aurora, CO | Healthy Starts Project | $116,964 |
| Teaching Kitchen Collaborative Chestnut Hill, MA | Dev of Modular Nutrition Curriculum | $112,469 |
| Arkansas Childrens Research Institu Little Rock, AR | Support Research to Advance Wise | $78,765 |
| Case Western Reserve University Cleveland, OH | Nourishing Program for Pregnant Indi | $71,133 |
| Plantrician Project Boynton Beach, FL | Support Publication of Intern Journ | $50,000 |
| Eat Real Certified San Francisco, CA | Innovation to Pre-K Programs | $45,000 |
| University Hospitals Cleveland, OH | Lifestyle Medicine Health Coaching | $25,000 |
| Harvard Pilgrim Health Care Inc Canton, MA | Nutrition Curriculum Fo Home Helath | $21,783 |
| University of Arkansas Medical SC Little Rock, AR | We Support Smart Eating Prog | $19,637 |
Ready to take the next step with Vitamix Foundation?
Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Qualifying Distributions | Net Investment Income | Distributable Amount |
|---|---|---|---|---|---|---|---|---|
| 2025 | $2,304,731 | $408,155 | $693,629 | $665,751 | 10 | $665,751 | $351,456 | $117,931 |
| 2024 | $2,682,739 | $732,078 | $1,203,479 | $1,162,922 | 19 | $1,162,922 | $118,521 | $142,086 |
| 2023 | $3,154,140 | $841,442 | $1,119,239 | $1,071,991 | 18 | $1,071,991 | $135,869 | $160,293 |
| 2022 | $3,431,937 | $2,830,322 | $798,527 | $755,334 | 15 | $755,334 | $53,752 | $171,178 |
| 2021 | $1,400,142 | $1,459,199 | $124,497 | $118,039 | 5 | $118,039 | $50,796 | $72,684 |
| 2020 | $65,440 | $180,275 | $241,953 | $241,953 | 4 | — | — | $7,927 |
Under IRS private-foundation payout rules, Vitamix Foundation reported a distributable amount of $118K for 2025 — the minimum it must pay out in qualifying distributions.
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
No mission statement for the foundation is provided. Its 2025 grants included support for nutrition and health projects, such as the CDC Foundation’s “National Hunger Nutrition and Health” work, the University of Colorado’s Healthy Starts Project, and a modular nutrition curriculum developed by Teaching Kitchen Collaborative.
Teaching Kitchen Collaborative describes its mission as building and supporting a global network dedicated to improving lives through transformative culinary and lifestyle education. Eat Real Certified says it empowers food service programs and school districts to make food delicious, nourishing, and responsible through an evidence-based certification program, education, and support. Case Western Reserve University describes itself as an independent, research-oriented university with strengths including health, engineering, arts and sciences, law, management, and social work.
Grantmaking
In 2025, the foundation reported 10 grants totaling $665,751. Grant amounts ranged from $19,637 to $125,000, with a median of $60,566.
Among the larger grants were $125,000 to the CDC Foundation for “National Hunger Nutrition and Health,” $116,964 to the University of Colorado for the Healthy Starts Project, $112,469 to Teaching Kitchen Collaborative for development of a modular nutrition curriculum, and $78,765 to Arkansas Children’s Research Institute to support research to advance WISE. Case Western Reserve University received $71,133 for a “Nourishing Program for Pregnant Indi” (purpose as listed in the filing).
Leadership & Key People
Leadership team and compensation from IRS filings
The 2025 filing lists Loree Connors as treasurer, Aimee Wrubel as secretary, Sujata Lahke Barnard as executive vice president, Steve Laserson as president, and Shreela Sharma and Wanda Huberman as directors.
Vitamix Foundation is led by Steve Laserson, President on every filing since 2021; none of the 6 officers listed in 2025 report compensation.
Officers on the 2025 filing
Steve Laserson
President
On filings since 2021
No compensation reported
Shreela Sharma
Director
New on the 2025 filing
No compensation reported
Wanda Huberman
Director
New on the 2025 filing
No compensation reported
Aimee Wrubel
Secretary
On filings since 2020
No compensation reported
Loree Connors
Treasurer
On filings since 2020
No compensation reported
Sujata Lahke Barnard
Executive Vice President
Board Member → Executive Vice President, 2021
On filings since 2020
No compensation reported
Former officers (5)
- Former: John Barnard (2020–2023) — Chairman
- Former: Natalie Haynes (2021–2022) — Director
- Former: Carolyn Hightower (2020) — Director
- Former: Jodi Berg (2020) — President
- Former: Scott Hackman (2020) — Vice President
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about Vitamix Foundation
How much does Vitamix Foundation give each year?
Vitamix Foundation gave $666K across 10 grants in 2025, according to its 2025 IRS Form 990-PF. In 2024 it gave $1.2M across 19 grants.
What is Vitamix Foundation's typical grant size?
Vitamix Foundation's median grant in 2025 was $60,567, and its average grant was $66,575, across 10 grants on its 2025 IRS Form 990-PF. Organizations receiving their first grant from Vitamix Foundation that year got $75K on average.
Where does Vitamix Foundation give grants?
Vitamix Foundation's top state is Massachusetts, with 20% of the grant dollars itemized on its 2025 IRS Form 990-PF. The next largest states were Georgia (19%) and Colorado (18%). The most frequent recipient cities were Little Rock, AR (2 grants) and Cleveland, OH (2 grants).
Does Vitamix Foundation give general operating support?
Not in 2025: none of the 10 grants with a stated purpose on Vitamix Foundation's 2025 IRS Form 990-PF were described as general or operating support.
Who are Vitamix Foundation's largest grantees?
Vitamix Foundation's largest 2025 grantees include CDC Foundation ($125,000), University of Colorado ($116,964) and Teaching Kitchen Collaborative ($112,469), according to its 2025 IRS Form 990-PF. Together they received 53% of its itemized 2025 grant dollars.
How large is Vitamix Foundation?
Vitamix Foundation reported $2.3M in total assets on its 2025 IRS Form 990-PF. It paid out $666K in qualifying distributions that year, against a required minimum of $118K (roughly 5% of its investment assets).
What does Vitamix Foundation fund?
No mission statement for the foundation is provided. See mission & focus areas ↑
How do I apply for a grant from Vitamix Foundation?
The foundation states that it makes contributions only to preselected charitable organizations and does not accept unsolicited requests for funds. Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑
What is Vitamix Foundation's EIN?
Vitamix Foundation's EIN (Employer Identification Number) is 46-3655204. IRS Form 990 filing data is available on this page for 2020–2025.
Does Vitamix Foundation accept unsolicited proposals?
No, according to Grantable's research on the foundation's published guidelines. See how to apply ↑
Data last updated October 2026. Sourced from IRS Form 990-PF filings. Research dossier generated September 2026.
Data update history
(6)
When this profile's IRS filing data changed on Grantable
- Updated Form 990-PF for fiscal year 2020 (received by the IRS March 23, 2021)
- Updated Form 990-PF for fiscal year 2021 (received by the IRS March 25, 2022)
- Updated Form 990-PF for fiscal year 2022 (received by the IRS May 15, 2023)
- Updated Form 990-PF for fiscal year 2023 (received by the IRS March 11, 2024)
- Updated Form 990-PF for fiscal year 2024 (received by the IRS March 5, 2025)
- Added Form 990-PF for fiscal year 2025 (received by the IRS May 6, 2026)
Live grants for the work Vitamix Foundation funds
Philanthropy, Voluntarism & Grantmaking Open opportunities, soonest deadline first.
Explore Open Grants
Browse active grant opportunities in Vitamix Foundation's focus areas in our free grants database
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Cite this profile
Grantable. (2026). Vitamix Foundation funder profile. GrantGraph. Retrieved October 22, 2026, from https://grantable.co/funders/vitamix-foundation-morg_6c82230ca5484085a51870be80b0704b
BibTeX
@misc{grantable_463655204_2026,
author = {{Grantable}},
title = {{Vitamix Foundation funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/vitamix-foundation-morg_6c82230ca5484085a51870be80b0704b},
note = {Accessed 2026-10-22. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Vitamix Foundation's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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