VPM Media Corporation
To use the power of media to educate, entertain and inspire, using public television and public radio to make a positive impact on the communities throughout central Virginia, charlottesville, the shenandoah valley, the northern neck and Mecklenburg county regions.
Key facts about VPM Media Corporation
In short: VPM Media Corporation gave $1.5M across 1 grant in 2025 (avg $1.5M), mostly in Virginia. Source: 2025 IRS Form 990.
- EIN
- 54-0735782
- Latest 990 filing
- Form 990, 2025
- Annual giving (2025)
- $1,494,472
- Grants made (2025)
- 1
- Average grant
- $1,494,472
- Median grant
- $1,494,472
- Total assets
- $27,540,374
- Primary geography
- Virginia (100% of itemized 2025 grant dollars)
Data from IRS Form 990, 2025; updated September 2026.
Financial Overview
From 2025 IRS Form 990 · View filing
Total Assets
$27.5M
-7.5% YoY
Annual Giving
$1.5M
Grant Count
1
Avg Grant Size
$1.5M
About VPM Media Corporation
Based on IRS filings
VPM Media Corporation is a public charity focused on Arts, Culture & Humanities, based in Richmond, VA. IRS filing data is available from 2018 through 2025. As of 2025, the organization holds $27.5M in total assets. In 2025, it awarded 1 grant totaling $1.5M. Net investment income was $984K.
Focus Areas
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Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of the 2025 grant dollars on its one itemized grant.
States
Cities
Giving Over Time
Total grant dollars and number of grants per year
In 2025 it made 1 grant totaling $1.5M.
Grant Insights
How this funder distributes its grants
Top Recipients
Top recipient in 2025
The largest 2025 recipient was Virginia Foundation for Public Media ($1.5M).
Grant Size Distribution
1 grants across all recorded years
The most common grant size was in the $1–5M range: 1 grant of 1 (100%).
Giving History
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Virginia Foundation for Public Media Richmond, VA | General Purposes | $1,494,472 |
Financial History
Multi-year comparison from IRS filings
| Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Total Assets | $27,540,374 | $29,782,092 | $28,943,020 |
| Revenue | $19,770,317 | $22,494,669 | $24,810,752 |
| Expenses | $22,453,441 | $21,786,149 | $26,086,743 |
| Net Investment Income | $983,637 | $720,043 | $1,496,214 |
Data update history
When this profile's IRS filing data changed on Grantable
- Added Form 990 for fiscal year 2018 (received by the IRS March 6, 2020)
- Added Form 990 for fiscal year 2025 (received by the IRS May 15, 2026)
Leadership & Key People
Officers and directors from IRS filings
VPM Media Corporation is led by Jayme Swain, President & CEO since 2021 (on filings since 2020); 9 of 26 officers listed in 2025 are compensated.
Officers on the 2025 filing
Jayme Swain
President & CEO
President → President & CEO, 2021
On filings since 2020
40 hrs/week
$407K (2020) → $435K (2025)
Irene Carney
Chair of the Board
Director → Vice Chair of the Board, 2023
Vice Chair of the Board → Chair of the Board, 2024
On filings since 2021
2 hrs/week
No compensation reported
Lauren Bell
Director & Business Sponsor
Director & Business Sponsorship → Director & Business Sponsor, 2025
On filings since 2024
40 hrs/week
$131K (2024) → $143K (2025)
Dennis A. McGaugh
Director
On filings since 2018
1 hr/week
No compensation reported
Tassie Pippert
Director
On filings since 2018
2 hrs/week
No compensation reported
Richard Diemer
Director
On filings since 2021
2 hrs/week
No compensation reported
Vann Graves
Director
On filings since 2021
1 hr/week
No compensation reported
Enjoli Moon
Director
On filings since 2022
1 hr/week
No compensation reported
Karen Skidmore
Director
On filings since 2022
2 hrs/week
No compensation reported
Michael Williams
Director
On filings since 2022
2 hrs/week
No compensation reported
Philip Goodpasture
Director
On filings since 2022
1 hr/week
No compensation reported
Ebony Walden
Director
On filings since 2023
1 hr/week
No compensation reported
Dave Paulson
Director
On filings since 2024
1 hr/week
No compensation reported
J. R. Snow
Director
On filings since 2024
1 hr/week
No compensation reported
Nupa Agarwal
Director
On filings since 2024
1 hr/week
No compensation reported
Linda Tissiere
Director
New on the 2025 filing
1 hr/week
No compensation reported
Michael Woodfolk
Director
New on the 2025 filing
1 hr/week
No compensation reported
Patricia Bradby Moore
Director
New on the 2025 filing
1 hr/week
No compensation reported
Ellen S. Tait
Vice President Development & Marketing
Vice President of Development → Vice President of Development & Marketing, 2023
Vice President of Development & Marketing → Vice President Development & Marketing, 2024
On filings since 2018
40 hrs/week
$115K (2018) → $148K (2025)
Steve Humble
Chief Content Officer
Director → Chief Content Officer, 2020
On filings since 2018
40 hrs/week
$197K (2020) → $426K (2025)
Daniel Smythe
Chief Investment Officer
On filings since 2020
40 hrs/week
$240K (2020) → $295K (2025)
Gary Ometer
CFO
On filings since 2020
40 hrs/week
$135K (2020) → $269K (2025)
Meg Garner
Chief Operating Officer
Senior Vice President, Culture & Org Strat → Chief Operating Officer, 2024
On filings since 2021
40 hrs/week
$125K (2021) → $224K (2025)
Angela King
News Anchor
On filings since 2023
40 hrs/week
$132K (2023) → $150K (2025)
Harry Orell
Vice President & Technology
On filings since 2024
40 hrs/week
$126K (2024) → $139K (2025)
Patty Merrill
Vice Chair of the Board
Director → Vice Chair of the Board, 2024
On filings since 2023
2 hrs/week
No compensation reported
Former officers (24)
- Former: Heather Coltman (2022–2024) — Director
- Former: Roberta Sachs (2023–2024) — Senior Producer
- Former: Stephen Davis (2018–2023) — Chair of the Board
- Former: Jim Cheng (2021–2023) — Director
- Former: Mark Spiller (2021–2023) — Vice President - Engineering
- Former: Derek Redmond (2018–2022) — Vice Chair of the Board
- Former: Louise Martin (2018–2022) — Director
- Former: Cindy Chen (2022) — Director, Multi-Platform & Dist Strat
- Former: Tanya Ross (2018–2021) — Director
- Former: Todd M. Stansbury (2018–2021) — Director
- Former: William Miller (2018–2021) — Vice President Public Radio & Central Va
- Former: Jim Krauss (2020–2021) — Director
- Former: Josh Dare (2020–2021) — Director
- Former: A. Curtis Monk (2018–2020) — Former President
- Former: Elizabeth E. Appel Blue (2018–2020) — Director
- Former: John H. Felton (2018–2020) — Former Vice President of Programming & General Mg
- Former: Michael Bisceglia (2018–2020) — Director
- Former: Stephen Loderick (2018–2020) — Director
- Former: David Gould (2018) — Director
- Former: Eric Rhoades (2018) — Director
- Former: James Krauss (2018) — Director
- Former: Jonathan Dare (2018) — Vice Chair of the Board
- Former: Marlene D. Jones (2018) — Director
- Former: Stanley Mancari (2018) — Tower Manager
Data from IRS Form 990 filings, 2018–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $435K, to Jayme Swain (President and CEO). 9 officers or directors reported compensation on that filing.
Frequently asked questions about VPM Media Corporation
How much does VPM Media Corporation give each year?
VPM Media Corporation gave $1.5M across 1 grant in 2025, according to its 2025 IRS Form 990.
How large is VPM Media Corporation?
VPM Media Corporation reported $27.5M in total assets on its 2025 IRS Form 990. Its revenue that year was $19.8M.
What is VPM Media Corporation?
VPM Media Corporation is a public charity focused on Arts, Culture & Humanities, based in Richmond, VA. It holds $27.5M in total assets as of 2025.
Where does VPM Media Corporation operate?
VPM Media Corporation has awarded grants in Virginia.
What is VPM Media Corporation's EIN?
VPM Media Corporation's EIN (Employer Identification Number) is 54-0735782. IRS Form 990 filing data is available on this page for 2018–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Here's the math on researching VPM Media Corporation by hand.
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