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VPM Media Corporation

Public charity · Grantmaker Richmond, VA EIN: 54-0735782 Website

To use the power of media to educate, entertain and inspire, using public television and public radio to make a positive impact on the communities throughout central Virginia, charlottesville, the shenandoah valley, the northern neck and Mecklenburg county regions.

Key facts about VPM Media Corporation

In short: VPM Media Corporation gave $1.5M across 1 grant in 2025 (avg $1.5M), mostly in Virginia. Source: 2025 IRS Form 990.

EIN
54-0735782
Latest 990 filing
Form 990, 2025
Annual giving (2025)
$1,494,472
Grants made (2025)
1
Average grant
$1,494,472
Median grant
$1,494,472
Total assets
$27,540,374
Primary geography
Virginia (100% of itemized 2025 grant dollars)

Data from IRS Form 990, 2025; updated September 2026.

Financial Overview

From 2025 IRS Form 990 · View filing

Total Assets

$27.5M

-7.5% YoY

Annual Giving

$1.5M

Grant Count

1

Avg Grant Size

$1.5M

About VPM Media Corporation

Based on IRS filings

VPM Media Corporation is a public charity focused on Arts, Culture & Humanities, based in Richmond, VA. IRS filing data is available from 2018 through 2025. As of 2025, the organization holds $27.5M in total assets. In 2025, it awarded 1 grant totaling $1.5M. Net investment income was $984K.

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Geographic Focus

Where this funder awards grants

Grant Distribution by State

1state

Share of the 2025 grant dollars on its one itemized grant.

States

Cities

Richmond

Giving Over Time

Total grant dollars and number of grants per year

$0$500K$1M$1.5M0 grants2018 0 grants2020 0 grants2021 0 grants2022 0 grants2023 0 grants2024 1 grant2025

In 2025 it made 1 grant totaling $1.5M.

Grant Insights

How this funder distributes its grants

Top Recipients

Top recipient in 2025

Virginia Foundation for Public Media: $1.5MVirginia Foundation for PublicMedia$1.5M

The largest 2025 recipient was Virginia Foundation for Public Media ($1.5M).

Grant Size Distribution

1 grants across all recorded years

<$50K$50–100K$100–250K$250–500K$500K–1M1$1–5M$5M+

The most common grant size was in the $1–5M range: 1 grant of 1 (100%).

Giving History

Grant recipients and amounts by year

RecipientPurposeAmount
Virginia Foundation for Public Media Richmond, VAGeneral Purposes$1,494,472

Financial History

Multi-year comparison from IRS filings

Revenue
Expenses
Net Investment Income
$0$10M$20M$30M$40M2018 2020 2021 2022 2023 2024 2025
Metric202520242023
Total Assets$27,540,374$29,782,092$28,943,020
Revenue$19,770,317$22,494,669$24,810,752
Expenses$22,453,441$21,786,149$26,086,743
Net Investment Income$983,637$720,043$1,496,214

Data update history

When this profile's IRS filing data changed on Grantable

  1. Added Form 990 for fiscal year 2018 (received by the IRS March 6, 2020)
  2. Added Form 990 for fiscal year 2025 (received by the IRS May 15, 2026)

Leadership & Key People

Officers and directors from IRS filings

VPM Media Corporation is led by Jayme Swain, President & CEO since 2021 (on filings since 2020); 9 of 26 officers listed in 2025 are compensated.

Officers on the 2025 filing

  • Jayme Swain

    President & CEO

    President → President & CEO, 2021

    On filings since 2020

    40 hrs/week

    $407K (2020) → $435K (2025)

  • Irene Carney

    Chair of the Board

    Director → Vice Chair of the Board, 2023

    Vice Chair of the Board → Chair of the Board, 2024

    On filings since 2021

    2 hrs/week

    No compensation reported

  • Lauren Bell

    Director & Business Sponsor

    Director & Business Sponsorship → Director & Business Sponsor, 2025

    On filings since 2024

    40 hrs/week

    $131K (2024) → $143K (2025)

  • Dennis A. McGaugh

    Director

    On filings since 2018

    1 hr/week

    No compensation reported

  • Tassie Pippert

    Director

    On filings since 2018

    2 hrs/week

    No compensation reported

  • Richard Diemer

    Director

    On filings since 2021

    2 hrs/week

    No compensation reported

  • Vann Graves

    Director

    On filings since 2021

    1 hr/week

    No compensation reported

  • Enjoli Moon

    Director

    On filings since 2022

    1 hr/week

    No compensation reported

  • Karen Skidmore

    Director

    On filings since 2022

    2 hrs/week

    No compensation reported

  • Michael Williams

    Director

    On filings since 2022

    2 hrs/week

    No compensation reported

  • Philip Goodpasture

    Director

    On filings since 2022

    1 hr/week

    No compensation reported

  • Ebony Walden

    Director

    On filings since 2023

    1 hr/week

    No compensation reported

  • Dave Paulson

    Director

    On filings since 2024

    1 hr/week

    No compensation reported

  • J. R. Snow

    Director

    On filings since 2024

    1 hr/week

    No compensation reported

  • Nupa Agarwal

    Director

    On filings since 2024

    1 hr/week

    No compensation reported

  • Linda Tissiere

    Director

    New on the 2025 filing

    1 hr/week

    No compensation reported

  • Michael Woodfolk

    Director

    New on the 2025 filing

    1 hr/week

    No compensation reported

  • Patricia Bradby Moore

    Director

    New on the 2025 filing

    1 hr/week

    No compensation reported

  • Ellen S. Tait

    Vice President Development & Marketing

    Vice President of Development → Vice President of Development & Marketing, 2023

    Vice President of Development & Marketing → Vice President Development & Marketing, 2024

    On filings since 2018

    40 hrs/week

    $115K (2018) → $148K (2025)

  • Steve Humble

    Chief Content Officer

    Director → Chief Content Officer, 2020

    On filings since 2018

    40 hrs/week

    $197K (2020) → $426K (2025)

  • Daniel Smythe

    Chief Investment Officer

    On filings since 2020

    40 hrs/week

    $240K (2020) → $295K (2025)

  • Gary Ometer

    CFO

    On filings since 2020

    40 hrs/week

    $135K (2020) → $269K (2025)

  • Meg Garner

    Chief Operating Officer

    Senior Vice President, Culture & Org Strat → Chief Operating Officer, 2024

    On filings since 2021

    40 hrs/week

    $125K (2021) → $224K (2025)

  • Angela King

    News Anchor

    On filings since 2023

    40 hrs/week

    $132K (2023) → $150K (2025)

  • Harry Orell

    Vice President & Technology

    On filings since 2024

    40 hrs/week

    $126K (2024) → $139K (2025)

  • Patty Merrill

    Vice Chair of the Board

    Director → Vice Chair of the Board, 2024

    On filings since 2023

    2 hrs/week

    No compensation reported

Former officers (24)
  • Former: Heather Coltman (2022–2024) — Director
  • Former: Roberta Sachs (2023–2024) — Senior Producer
  • Former: Stephen Davis (2018–2023) — Chair of the Board
  • Former: Jim Cheng (2021–2023) — Director
  • Former: Mark Spiller (2021–2023) — Vice President - Engineering
  • Former: Derek Redmond (2018–2022) — Vice Chair of the Board
  • Former: Louise Martin (2018–2022) — Director
  • Former: Cindy Chen (2022) — Director, Multi-Platform & Dist Strat
  • Former: Tanya Ross (2018–2021) — Director
  • Former: Todd M. Stansbury (2018–2021) — Director
  • Former: William Miller (2018–2021) — Vice President Public Radio & Central Va
  • Former: Jim Krauss (2020–2021) — Director
  • Former: Josh Dare (2020–2021) — Director
  • Former: A. Curtis Monk (2018–2020) — Former President
  • Former: Elizabeth E. Appel Blue (2018–2020) — Director
  • Former: John H. Felton (2018–2020) — Former Vice President of Programming & General Mg
  • Former: Michael Bisceglia (2018–2020) — Director
  • Former: Stephen Loderick (2018–2020) — Director
  • Former: David Gould (2018) — Director
  • Former: Eric Rhoades (2018) — Director
  • Former: James Krauss (2018) — Director
  • Former: Jonathan Dare (2018) — Vice Chair of the Board
  • Former: Marlene D. Jones (2018) — Director
  • Former: Stanley Mancari (2018) — Tower Manager

Data from IRS Form 990 filings, 2018–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2025 IRS filing

Jayme Swain — President and CEO: $435KJayme SwainPresident and CEO$435KSteve Humble — Chief Content Officer: $426KSteve HumbleChief Content Officer$426KDaniel Smythe — Chief Investment Officer: $295KDaniel SmytheChief Investment Officer$295KGary Ometer — CFO: $269KGary OmeterCFO$269KMeg Garner — Chief Operating Officer: $224KMeg GarnerChief Operating Officer$224KAngela King — News Anchor: $150KAngela KingNews Anchor$150KEllen S Tait — VP Development & Marketing: $148KEllen S TaitVP Development & Marketing$148KLauren Bell — Director, Business Sponsor: $143KLauren BellDirector, Business Sponsor$143KHarry Orell — VP, Technology: $139KHarry OrellVP, Technology$139K

The highest reported compensation on the 2025 filing was $435K, to Jayme Swain (President and CEO). 9 officers or directors reported compensation on that filing.

Frequently asked questions about VPM Media Corporation

How much does VPM Media Corporation give each year?

VPM Media Corporation gave $1.5M across 1 grant in 2025, according to its 2025 IRS Form 990.

How large is VPM Media Corporation?

VPM Media Corporation reported $27.5M in total assets on its 2025 IRS Form 990. Its revenue that year was $19.8M.

What is VPM Media Corporation?

VPM Media Corporation is a public charity focused on Arts, Culture & Humanities, based in Richmond, VA. It holds $27.5M in total assets as of 2025.

Where does VPM Media Corporation operate?

VPM Media Corporation has awarded grants in Virginia.

What is VPM Media Corporation's EIN?

VPM Media Corporation's EIN (Employer Identification Number) is 54-0735782. IRS Form 990 filing data is available on this page for 2018–2025.

Data last updated September 2026. Sourced from IRS Form 990 filings.

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