National School Choice Awareness
The National School Choice Awareness Foundation (NSCAF) is a 501(c)(3) nonprofit organization headquartered in Aventura, Florida. Founded in 2011, the organization operates as a private grantmaking foundation dedicated to advancing K–12 school choice and empowering parents to discover and navigate education options for their children. The foundation employs approximately 24 staff members.
Key facts about National School Choice Awareness
In short: National School Choice Awareness gave $815K across 98 grants in 2025 (avg $8K), top state District of Columbia. 48% of 2025 grantees were new. Source: 2025 IRS Form 990-PF.
- EIN
- 87-2081402
- Latest 990 filing
- Form 990-PF, 2025
- Annual giving (2025)
- $815,402
- Grants made (2025)
- 98
- Average grant
- $8,320
- Median grant
- $5,500
- New grantees (estimate)
- 48% first-time grantees (39 of 81, 2025)
- Total assets
- $17,257,942
- Primary geography
- District of Columbia (15% of itemized 2025 grant dollars)
Data from IRS Form 990-PF, 2025; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).
Financial Overview
From 2025 IRS Form 990-PF · View filing
Total Assets
$17.3M
+2.1% YoY
Annual Giving
$815K
-19.8% YoY
Grant Count
98
+40.0% YoY
Avg Grant Size
$8K
-42.7% YoY
Is National School Choice Awareness open to new grantees?
48%
first-time grantees, 2025
In 2025, 39 of 81 grantees (48%) were first-time recipients. First grants averaged $6K; repeat grants $14K. How we count
Medians: $4K first-time, $11K repeat.
- 48% of 2025 grantees were also funded in 2024. Method
Estimate from itemized grant lists in IRS Form 990-PF filings (2023–2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Mission & Focus Areas
NSCAF's mission is to advance K–12 school choice and empower parents to discover and navigate education options for their children. The foundation operates three primary charitable programs:
- National School Choice Week — raises awareness of traditional public, public charter, public magnet, private, online, home, and nontraditional education options
- Navigate School Choice — provides cost- and jargon-free school navigation resources to families
- Conoce tus opciones escolares (Know Your School Options) — extends awareness and navigation services to Spanish-speaking families
In fiscal year 2024–2025, the foundation collaborated with 27,487 schools and 78 nonprofit partners to host awareness-raising events across all 50 states and the District of Columbia, and developed and provided navigation resources to more than 3.1 million families.
Grantmaking
Grant Range
** $500–$250,000
Average Grant
Amount:** Varies by program type, ranging from $3,286 to $13,625
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Geographic Focus
Where this funder awards grants
The foundation funds activities across all 50 states and the District of Columbia. Grant-making priorities include Georgia, Arizona, and the District of Columbia.
Grant Distribution by State
Share of all 98 itemized 2025 grant dollars.
States
Cities
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
Grant Size Distribution
228 grants across all recorded years
Giving History
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| 50CAN INC Washington, DC | SUPPORT EDUCATION AWARENESS EVENTS | $40,000 |
| SCHOOL CHOICE WISCONSIN INC West Allis, WI | SUPPORT EDUCATION AWARENESS EVENTS | $35,000 |
| UTAH ASSOCIATION OF PUBLIC CHARTER SCHOOLS American Fork, UT | SUPPORT EDUCATION AWARENESS EVENTS | $30,000 |
| THE PHILANTHROPY ROUNDTABLE Washington, DC | GENERAL OPERATING SUPPORT | $28,500 |
| IDAHO FREEDOM FOUNDATION INC Boise, ID | SUPPORT EDUCATION AWARENESS EVENTS | $25,000 |
| SLAM FOUNDATION INC Miami, FL | SUPPORT EDUCATION AWARENESS EVENTS | $25,000 |
| THE PHILANTHROPY ROUNDTABLE Washington, DC | GENERAL OPERATING SUPPORT | $25,000 |
| BROWN HOUSE EXPERIENCE Chicago, IL | SUPPORT EDUCATION AWARENESS EVENTS | $20,000 |
| FAMILIES EMPOWERED Houston, TX | SUPPORT EDUCATION AWARENESS EVENTS | $20,000 |
| NATIONAL MICROSCHOOLING CENTER Las Vegas, NV | SUPPORT EDUCATION AWARENESS EVENTS | $20,000 |
Financial History
Multi-year comparison from IRS filings
| Metric | Amount |
|---|---|
| Total Assets | $17,257,942 |
| Total Revenue | $9,645,451 |
| Total Expenses | $9,104,234 |
| Total Giving | $8,102,075 |
| Number of Employees | 20–24 |
Fiscal Year: 2024–2025 (most recent filing date: March 1, 2025)
| Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Total Assets | $17,257,942 | $16,899,865 | $16,156,561 |
| Revenue | $9,645,451 | $9,319,413 | $9,316,023 |
| Expenses | $9,104,234 | $9,279,248 | $6,786,354 |
| Qualifying Distributions | $7,924,763 | $8,102,075 | $6,354,374 |
| Net Investment Income | $296,702 | $200,809 | $53 |
| Distributable Amount | — | — | — |
Data update history
When this profile's IRS filing data changed on Grantable
- IRS filings on file for fiscal years 2022–2025
Leadership & Key People
Leadership team and compensation from IRS filings
- Andrew Campanella — Chairman & CEO (40 hours/week; $372,354 annual compensation)
- Tracy Gleason — Secretary & Treasurer (5 hours/week)
- Lisa Keegan — Vice Chair (5 hours/week; $25,200 annual compensation)
- Noelle Delaney — Chief Operating Officer
- Sandy Brown — Chief Financial Officer and VP of Finance
- Shelby Doyle — VP of Public Awareness
National School Choice Awareness is led by Andrew Campanella, Chairman & CEO since 2024 (on filings since 2022); 2 of 3 officers listed in 2025 are compensated.
Officers on the 2025 filing
Andrew Campanella
Chairman & CEO
Chairman → Chairman & CEO, 2024
On filings since 2022
40 hrs/week
$305K (2023) → $365K (2025)
Lisa Keegan
Vice Chair
Director → Vice Chair, 2024
On filings since 2022
5 hrs/week
$24K (2023) → $26K (2025)
Tracy Gleason
Secretary & Treasurer
Director → Secretary & Treasurer, 2024
On filings since 2022
5 hrs/week
No compensation reported
Data from IRS Form 990 filings, 2022–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
Frequently asked questions about National School Choice Awareness
How much does National School Choice Awareness give each year?
National School Choice Awareness gave $815K across 98 grants in 2025, according to its 2025 IRS Form 990-PF. In 2024 it gave $1.0M across 70 grants.
What is National School Choice Awareness's typical grant size?
National School Choice Awareness's median grant in 2025 was $5,500, and its average grant was $8,320, across 98 grants on its 2025 IRS Form 990-PF. Organizations receiving their first grant from National School Choice Awareness that year got $6K on average.
Where does National School Choice Awareness give grants?
National School Choice Awareness's top state is District of Columbia, with 15% of the grant dollars itemized on its 2025 IRS Form 990-PF. The next largest states were Texas (7%) and Utah (5%). The most frequent recipient cities were Washington, DC (6 grants), Phoenix, AZ (4 grants), Anchorage, AK (4 grants) and Houston, TX (3 grants).
Does National School Choice Awareness give general operating support?
Occasionally: 2% of National School Choice Awareness's 2025 grants with a stated purpose (2 of 98) were for general or operating support, per its 2025 IRS Form 990-PF. Recurring purposes include "Support Education Awareness Events" (96 grants).
Who are National School Choice Awareness's largest grantees?
National School Choice Awareness's largest 2025 grantees include The Philanthropy Roundtable ($53,500 across 2 grants), 50CAN Inc ($46,000 across 2 grants) and Families Empowered ($35,000 across 2 grants), according to its 2025 IRS Form 990-PF. Together they received 16% of its itemized 2025 grant dollars.
How large is National School Choice Awareness?
National School Choice Awareness reported $17.3M in total assets on its 2025 IRS Form 990-PF. Its revenue that year was $9.6M.
What does National School Choice Awareness fund?
NSCAF's mission is to advance K–12 school choice and empower parents to discover and navigate education options for their children. The foundation operates three primary charitable programs: • **National School Choice Week** — raises awareness of traditional public, public charter, public magnet, private, online, home, and nontraditional education options • **Navigate School Choice** — provides cost- and jargon-free school navigation resources to families • **Conoce tus opciones escolares** (Kn…
How do I apply for a grant from National School Choice Awareness?
**Grant Range:** $500–$250,000 **Median Grant Amount:** $7,917 **Average Grant Amount:** Varies by program type, ranging from $3,286 to $13,625 **Total Giving:** $8,102,075 (most recent filing) **Grants Awarded:** 100 grants **Giving Rate:** 49.0% of assets **Grant Programs Include:** • Support for education awareness events (averaging $9,613; 74 recipients) • Advertising and conference sponsorships (averaging $3,286–$7,917) • General operating support (averaging $135,000; 2 recipients) • Educa…
What is National School Choice Awareness's EIN?
National School Choice Awareness's EIN (Employer Identification Number) is 87-2081402. IRS Form 990 filing data is available on this page for 2022–2025.
Data last updated September 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.
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