Lovin' Lake County
Lovin’ Lake County is a destination marketing organization based in Two Harbors, Minnesota. Its stated work includes promoting tourism and local events, supporting economic development, and helping protect the area’s attributes for residents. Its IRS filing type is a public charity.
Key facts about Lovin' Lake County
In short: Lovin' Lake County gave $523K across 26 grants in 2024 (avg $20K), mostly in Minnesota. 35% of 2024 grantees were new. Source: 2024 IRS Form 990.
- EIN
- 83-3336356
- Latest 990 filing
- Form 990, 2024
- Annual giving (2024)
- $523,223
- Grants made (2024)
- 26
- Average grant
- $20,124
- Median grant
- $10,000
- New grantees (estimate)
- 35% first-time grantees (9 of 26, 2024)
- Total assets
- $839,110
- Primary geography
- Minnesota (99% of itemized 2024 grant dollars)
Data from IRS Form 990, 2024; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).
Financial Overview
From 2024 IRS Form 990 · View filing
Total Assets
$839K
-32.4% YoY
Annual Giving
$523K
+7.5% YoY
Grant Count
26
-3.7% YoY
Avg Grant Size
$20K
+11.7% YoY
Is Lovin' Lake County open to new grantees?
35%
first-time grantees, 2024
In 2024, 9 of 26 grantees (35%) were first-time recipients. First grants averaged $9K; repeat grants $26K. How we count
Medians: $9K first-time, $17K repeat.
- 65% of 2024 grantees were also funded in 2023. Method
Estimate from itemized grant lists in IRS Form 990 filings (2022–2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Mission & Focus Areas
Lovin’ Lake County’s mission is to promote and develop tourism through marketing and events, stimulate Lake County’s economy, enhance residents’ quality of life, and protect the area’s unique attributes for residents’ benefit.
Its event grant program supports events intended to promote tourism and economic development, stimulate the local economy, and enhance residents’ quality of life. Among its 2024 grantees, the Lake County Chamber of Commerce describes its mission as creating and enhancing a business climate in which its members can prosper. The Lake County Historical Society says its mission is to collect, preserve, and tell Lake County’s history through exhibits, historic sites, collections, educational programs, and book publishing. These are the grantees’ stated missions, not Lovin’ Lake County’s.
Grantmaking
Lovin’ Lake County reported making 26 grants totaling $523,223 in 2024. Grants ranged from $5,975 to $130,006, with a median of $10,000. Most grant dollars went to recipients in Minnesota (99%); 1% went to recipients in Mississippi.
Among the largest 2024 grants were $130,006 to Fall Lake Township for tourism funding and $87,127 to the Lake County Chamber of Commerce for event promotion and tourism support. Other examples include $30,000 each to Green DoorCity of Beaver Bay and Bay Days for event promotion, and $23,000 to Rocky Wall Productions for event promotion.
The Local Event Grant is currently open for 2026 event applications. Awards range from $300 to $30,000. Applicants must have no outstanding or open Lovin’ Lake County grants, and recipients must submit receipts and documentation from past events before new applications will be considered. Events must begin within three months of the award. Events cannot be used for political purposes, including fundraising for political candidates. For grants over $1,500, the guidelines require a 50/50 match; nonprofit requests over $1,500 have a 25/75 match requirement. In-kind materials and labor do not count toward the match. Lake County bars and restaurants have a yearly cap of $10,000. The organization says it will announce awards within 30 days of receiving an application and may award full or partial funding.
Open Grants
1 open opportunity from Lovin' Lake County
Ready to take the next step with Lovin' Lake County?
Geographic Focus
Where this funder awards grants
Events must take place within the Lake County, Minnesota lodging district. In 2024, 99% of grant dollars went to recipients in Minnesota and 1% to recipients in Mississippi.
Grant Distribution by State
Share of 2024 grant dollars across all 26 itemized grants.
Cities
Giving Over Time
Total grant dollars and number of grants per year
From 2022 to 2024, annual grant giving ranged from $454K (2022) to $523K (2024). In 2024 it made 26 grants totaling $523K.
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Fall Lake Township ($130K). Together the top 10 received $388K.
Grant Size Distribution
70 grants across all recorded years
The most common grant size was under $50K: 63 grants of 70 (90%).
Giving History
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Fall Lake Township Ely, MN | Tourism Funding | $130,006 |
| Lake County Chamber of Commerce Two Harbors, MN | Event Promotion/Tourism support | $87,127 |
| Green DoorCity of Beaver Bay Beaver Bay, MN | Event Promotion | $30,000 |
| Bay Days Silver Bay, MN | Event Promotion | $30,000 |
| Rocky Wall Productions Silver Bay, MN | Event Promotion | $23,000 |
| Knife River Recreation Council Knife River, MN | Event Promotion | $20,000 |
| Lake County Agricultural Society Two Harbors, MN | Event Promotion | $18,000 |
| Friends of Finland Finland, MN | Event Promotion | $17,965 |
| City of Silver Bay Silver Bay, MN | Event Promotion | $17,325 |
| North Shore Scenic Railroad Duluth, MN | Event Promotion | $15,000 |
Financial History
Multi-year comparison from IRS filings
| Filing year | Assets | Revenue | Expenses | Grants reported |
|---|---|---|---|---|
| 2024 | $839,110 | $1,584,580 | $1,859,995 | $523,223 |
| 2023 | $1,240,799 | $1,702,194 | $1,863,306 | $486,508 |
| 2022 | $1,245,364 | $2,239,493 | $1,421,269 | $454,104 |
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $839,110 | $1,240,799 | $1,245,364 |
| Revenue | $1,584,580 | $1,702,194 | $2,239,493 |
| Expenses | $1,859,995 | $1,863,306 | $1,421,269 |
| Net Investment Income | $916 | $625 | $536 |
Data update history
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2022 (received by the IRS September 29, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS September 19, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS September 25, 2025)
- IRS filings on file for fiscal years 2022–2024
Leadership & Key People
Leadership team and compensation from IRS filings
The 2024 filing lists Amy Jordahl as Board Chair; Dustin Goutermont as Board Secretary; Michael Cavallin as Treasurer; Michelle Haugan, Sara Cuypers, Rick Goutermont, and Rick Hogenson as board members; and Janelle Jones as Executive Director.
Lovin' Lake County is led by Janelle Jones, Executive Director on every filing since 2022; 1 of 8 officers listed in 2024 is compensated.
Officers on the 2024 filing
Janelle Jones
Executive Director
On filings since 2022
40 hrs/week
$66K (2022) → $84K (2024)
Amy Jordahl
Board Chair
On filings since 2022
1 hr/week
No compensation reported
Dustin Goutermont
Board Secretary
On filings since 2022
0.5 hrs/week
No compensation reported
Michael Cavallin
Treasurer
On filings since 2022
1 hr/week
No compensation reported
Michelle Haugan
Board Member
On filings since 2022
0.5 hrs/week
No compensation reported
Rick Goutermont
Board Member
On filings since 2022
0.5 hrs/week
No compensation reported
Rick Hogenson
Board Member
On filings since 2022
0.5 hrs/week
No compensation reported
Sara Cuypers
Board Member
On filings since 2022
0.5 hrs/week
No compensation reported
Data from IRS Form 990 filings, 2022–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $84K, to Janelle Jones (Executive Director).
Contact
Mailing address: 1328 Highway 61, Two Harbors, MN 55616
Phone: (218) 391-5081
Website: https://lovinlakecounty.com
Frequently asked questions about Lovin' Lake County
How much does Lovin' Lake County give each year?
Lovin' Lake County gave $523K across 26 grants in 2024, according to its 2024 IRS Form 990. In 2023 it gave $487K across 27 grants.
What is Lovin' Lake County's typical grant size?
Lovin' Lake County's median grant in 2024 was $10,000, and its average grant was $20,124, across 26 grants on its 2024 IRS Form 990. Organizations receiving their first grant from Lovin' Lake County that year got $9K on average.
Where does Lovin' Lake County give grants?
Lovin' Lake County gives mostly in Minnesota: 99% of the grant dollars itemized on its 2024 IRS Form 990 went to recipients there. The most frequent recipient cities were Two Harbors, MN (11 grants), Silver Bay, MN (6 grants), Finland, MN (3 grants) and ELY, MN (2 grants).
Does Lovin' Lake County give general operating support?
Not in 2024: none of the 26 grants with a stated purpose on Lovin' Lake County's 2024 IRS Form 990 were described as general or operating support. Recurring purposes include "Event Promotion" (24 grants).
Who are Lovin' Lake County's largest grantees?
Lovin' Lake County's largest 2024 grantees include Fall Lake Township ($130,006), Lake County Chamber of Commerce ($87,127) and Green DoorCity of Beaver Bay ($30,000), according to its 2024 IRS Form 990. Together they received 47% of its itemized 2024 grant dollars.
How large is Lovin' Lake County?
Lovin' Lake County reported $839K in total assets on its 2024 IRS Form 990. Its revenue that year was $1.6M.
What does Lovin' Lake County fund?
Lovin’ Lake County’s mission is to promote and develop tourism through marketing and events, stimulate Lake County’s economy, enhance residents’ quality of life, and protect the area’s unique attributes for residents’ benefit. See mission & focus areas ↑
How do I apply for a grant from Lovin' Lake County?
Lovin' Lake County has no public application process in the sources Grantable reviewed. Check lovinlakecounty.com for current guidelines, or contact the foundation directly before submitting a request.
What is Lovin' Lake County's EIN?
Lovin' Lake County's EIN (Employer Identification Number) is 83-3336356. IRS Form 990 filing data is available on this page for 2022–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Here's the math on researching Lovin' Lake County by hand.
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