VTC Marketing Leverage Program Grant

VTC Marketing Leverage Program Grant

Status: ACTIVE
Funder: Virginia Tourism Corporation
Amount: Up to US $30,000
Last Updated: December 28, 2025

Summary

Overview

What is the Virginia Tourism Corporation Marketing Leverage Program? The Virginia Tourism Corporation is offering these grant funds to spur economic activity and overnight travel across the Commonwealth. This program is designed to create public private partnerships and leverage matching marketing dollars to promote Virginia as a vibrant destination with robust visitor experiences. All funded programs must use the Virginia is for Lovers logo on advertising and marketing materials. Award Tiers: Tier One: 1:1 minimum cash match for award of up to $20,000Tier Two: 2:1 minimum cash match for award of up to $30,000

Eligibility

We've imported the main document for this grant to give you an overview. You can learn more about this opportunity by visiting the funder's website. Who is eligible: Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations, museums, lodging and events. Note: DMOs must choose the DMO Marketing Program OR the Marketing Leverage Program. A letter of support from local or regional DMO is required. A lodging partner letter of support is required. A list of official DMOs can be found here.