VTC Marketing Leverage Program Grant

Virginia Tourism Corporation

Funding Amount

Up to US $30,000

Deadline

Deadline not published

Grant Type

Foundation

Can we apply?

Check your organization against each line. Taken from the listing; confirm with the funder's guidelines.

Eligible organizations

  • Who is eligible: Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations, museums, lodging and events.

Other requirements

  • Note: DMOs must choose the DMO Marketing Program OR the Marketing Leverage Program.
  • A letter of support from local or regional DMO is required.
  • A lodging partner letter of support is required.
  • A list of official DMOs can be found here.

Overview

What is the Virginia Tourism Corporation Marketing Leverage Program?
The Virginia Tourism Corporation is offering these grant funds to spur economic activity and overnight travel across the Commonwealth. This program is designed to create public private partnerships and leverage matching marketing dollars to promote Virginia as a vibrant destination with robust visitor experiences. All funded programs must use the Virginia is for Lovers logo on advertising and marketing materials.
Award Tiers:

  • Tier One: 1:1 minimum cash match for award of up to $20,000Tier Two: 2:1 minimum cash match for award of up to $30,000

Eligibility

Who is eligible: Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations, museums, lodging and events. Note: DMOs must choose the DMO Marketing Program OR the Marketing Leverage Program. A letter of support from local or regional DMO is required. A lodging partner letter of support is required. A list of official DMOs can be found here.

Focus Areas & Funding Uses

Fields of Work

  • Small businesses
  • Travel and tourism

Categories

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