Virginia Special Events and Festivals Grant Program

The Virginia Special Events and Festivals Grant Program, offered by the Virginia Tourism Corporation, supports marketing and production for established events with significant local economic impact. Eligible events must have a minimum attendance of 500 and two years of prior attendance since 2022. Awards range from $5,000 to $20,000, depending on attendance tiers. Preference is given to events with substantial local cash or in-kind match, fostering community engagement and tourism growth.

The Virginia Tourism Corporation (VTC) offers several funding programs to assist the Virginia travel industry.
Virginia Special Events and Festivals Program
Award tiers:

• Tier One:
• 500-4,999 attendees; up to $5,000 award with minimum 50% cash or in-kind match
• Tier Two
• 5,000-19,999 attendees; up to $10,000 award with minimum 50% cash or in-kind match
• Tier Three
• 20,000+ attendees; up to $20,000 award with minimum 50% cash or in-kind match

Eligibility

Virginia based special events and festivals for marketing and production of special events and festivals; special events and festivals must have at least two years of prior attendance since 2022 and must have a minimum attendance of 500 attendees.