Marketing Platform Development Program Grant

Marketing Platform Development Program Grant

Status: ACTIVE
Funder: Missouri Division of Tourism
Amount: Up to US $10,000
Last Updated: March 19, 2026

Summary

The Marketing Platform Development Program by the Missouri Division of Tourism aims to enhance marketing investments for tourism beyond the fiscal year. Grants up to $10,000 are available to certified and non-certified Destination Marketing Organizations (DMOs), promoting projects that expand tourism marketing and increase economic impact. Eligible platforms include website development, social media strategy, and brand awareness studies, ensuring efficient implementation and collaborative marketing efforts.

Overview

Cooperative Marketing Programs Missouri Division of Tourism’s (MDT) cooperative marketing programs represent a significant investment, second only to its general domestic marketing budget. The programs are available each fiscal year and funding is determined by the MDT budget. The cooperative marketing funds are distributed among three separate industry programs that are designed to maximize the resources of MDT and its partners. Funding is based on a county’s tourism level and specific program. The programs are designed to build upon underused resources/assets of MDT, build partnerships within the industry and eliminate excessive administrative requirements. The cooperative marketing opportunities are: Marketing Matching GrantSupporting DMO GrantMarketing Platform DevelopmentSearch Engine Marketing Partnership Program Objectives Support and further MDT’s overall annual marketing strategy as outlined in the annual marketing plan and position Missouri to compete more effectively for travel and tourism market share.Create programs based on the common marketing goals of MDT and the Destination Marketing Organization (DMO), thereby creating mutually beneficial marketing executions.Maintain programs that are efficient to implement for both MDT and its partners. Marketing Platform Development Program The Marketing Platform Development (MPD) is designed for marketing investments that will be utilized beyond the fiscal year of the initial investment and reimbursed at 50% up to the approved application amount. The total for all grants under this program differ by program year; however, each grant awarded shall be limited to no more than $10,000 and shall be matched by non-state dollars. This program is available to MDT certified DMOs, non-certified DMOs, and regional partnerships. Eligible projects include those that provide for development, improvement or expansion of tourism marketing programs and products designed to increase tourism from outside the area for greater economic impact. Costs associated with product placement, maintenance, or subscriptions will not be eligible. Each year, MDT will develop a list of platform project opportunities available for the current fiscal year. However, other platform requests can be submitted for review to be included in the next fiscal year. Eligible Platforms Brand Awareness StudyCreative DesignCreative StrategyMarketing Plan DevelopmentMobile OptimizationSocial Media StrategyVisitor Profile StudyVisual Asset ProcurementWebsite Development

Eligibility

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