Marketing & Media Effectiveness Research RFP Grant

Funder: State of Maine Department of Economic & Community Development

The State of Maine Department of Economic and Community Development is issuing a request for proposals for Marketing & Media Effectiveness Research. This initiative aims to evaluate the Maine Office of Tourism's seasonal marketing campaigns to enhance efficiency in attracting visitors. The research will cover various advertising mediums including print, television, and digital, ensuring comprehensive analysis and insights. Ultimately, this effort seeks to support Maine's economic growth through informed marketing strategies.

The State of Maine Department of Economic and Community Development (DECD) works with statewide and local partners, private industry and small businesses to enhance and sustain economic prosperity in Maine. DECD and its partners work collaboratively to support business development through available resources that Maine has to offer; from millions of dollars in tax credits, reimbursements, research and development credits, to capital loans and even direct investment. Every year DECD helps Maine communities attract new investment, create jobs, and grow their infrastructure with unique programs.
The Department of Economic and Community Development is seeking Marketing & Media Effectiveness Research to evaluate the Maine Office of Tourism’s seasonal marketing campaigns as defined in their Request for Proposals (RFP) document.
The Maine Office of Tourism has a goal of improving the efficiency of its paid media efforts and having insights into progress toward meeting our marketing and business goals of attracting visitors to the State on an on-going basis. The research must provide in-depth analysis of print, television, digital, out-of-home, social media and other specialized/non-traditional advertising. The Marketing & Media Effectiveness Study will include among others:

• Design and ImplementationDesignated Market AreasData CollectionData Processing and AnalysisReporting and Presentations to DECD and the Maine Tourism Industry.
• The Department anticipates making one award through the bidding process.