Cooperative Marketing Grant Program (NM)

Cooperative Marketing Grant Program (NM)

Status: ACTIVE
Funder: New Mexico Tourism Department
Last Updated: February 22, 2026

Summary

The Cooperative Marketing Grant Program (NM) fosters collaboration between the New Mexico Tourism Department and local entities to enhance tourism. By providing a co-funded, co-branded marketing platform, the program allows eligible organizations to achieve greater media buying power, extend the New Mexico True brand, and access tailored marketing strategies. Partners benefit from expert service, performance reporting, and additional digital advertising options, all aimed at optimizing their marketing efforts and boosting tourism in New Mexico.

Overview

NOTE: Pre-Proposal - This deadline represents the mandatory completion of the CoOp Pre-Application Survey. Cooperative Marketing Grant Program (NM) The Cooperative Marketing & Advertising Program (CoOp) is a co-funded, co-branded marketing program aimed at growing New Mexico’s tourism economy together by utilizing the strength of the New Mexico True brand. Through customized media strategies tailored to each awarded partner, the CoOp program guides participants through quality marketing and advertising initiatives that align with the New Mexico True brand in order to achieve effective, optimized results. Through the program, our partners (awarded eligible entities include tourism-related, nonprofit organizations and local and tribal governments): Achieve greater media buying power by matching state dollars with your own marketing investments Extend the power of New Mexico True with consistent brand standards and efficient production Benefit from our commitment to meet a diverse range of goals and budgets Gain support through conscientious and expert service provided from strategy to implementation Receive performance reporting to measure impact, inform optimization, and summarize year-end results Highlights 2:1 Matching investment for all awarded MMP initiatives and up to a 2:1 match for all awarded Flex initiativesCustomized marketing menus based on your specific priorities and objectives Additional digital advertising options, including travel attribution, integrated creative production, and more New content creation opportunities for both organic social and paid media

Eligibility

You can learn more about this opportunity by visiting the funder's website. Eligible entities for the Cooperative Marketing program include local and tribal governments as well as tourism-related non-profit organizations and attractions.