Tourism Event Growth & Sustainability (TEGS) Program - Event Sponsorship (NM) Grant

Tourism Event Growth & Sustainability (TEGS) Program - Event Sponsorship (NM) Grant

Status: ACTIVE
Funder: New Mexico Tourism Department
Amount: Up to US $50,000
Last Updated: March 10, 2026

Summary

The Tourism Event Growth & Sustainability (TEGS) Program in New Mexico offers sponsorship up to $50,000 for qualifying tourism events. To secure funding, applicants must demonstrate a marketing plan, financial budget, and the potential for brand impressions equal to the sponsorship amount. Events are required to adhere to New Mexico True brand standards and must provide relevant economic impact data. This initiative aims to foster growth and sustainability within the state's tourism sector.

Overview

NOTE: For-profit and some nonprofit applicants must partner with a government entity to serve as their fiscal agent. Please find the additional associated grants  related to this opportunity -Here is the Event Accelerator page.Here is the Event Marketing & Promotion - EMP page. Tourism Event Growth & Sustainability (TEGS) Program The Tourism Event Growth & Sustainability (TEGS) program provides technical assistance, marketing, and sponsorship to qualified tourism events within New Mexico to support their growth and sustainability. Event Sponsorship (NM) Provides up to $50,000 in sponsorship from NMTD, based on event size, and provides the opportunity to co-brand event with New Mexico True. As part of brand stewardship, all creative must meet New Mexico True brand standards and must be reviewed and approved by NMTD prior to trafficking. To participate, applicants must provide brand impressions equal to the contract amount and demonstrate advertising potential and the ability to grow the event. Events must have a marketing plan, financial plan/budget, tourist-centered website and social media, and attendee and economic impact data. Events may receive up to $50,000 and the amount may be based on event attendance.

Eligibility

You can learn more about this opportunity by visiting the funder's website.