Tourism Event Growth & Sustainability (TEGS) Program - Event Marketing & Promotion - EMP Grant

Tourism Event Growth & Sustainability (TEGS) Program - Event Marketing & Promotion - EMP Grant

Status: ACTIVE
Funder: New Mexico Tourism Department
Amount: Up to US $15,000
Last Updated: March 10, 2026

Summary

The Tourism Event Growth & Sustainability (TEGS) Program offers marketing and technical assistance to boost tourism events in New Mexico. Through the Event Cooperative Marketing initiative, events can secure up to $15,000 in funding with a 2:1 matching investment. Marketing efforts should focus on areas outside New Mexico, with specific advertising guidelines to enhance visibility and reach. Applicants must demonstrate an online presence to qualify for funding.

Overview

NOTE: For-profit and some nonprofit applicants must partner with a government entity to serve as their fiscal agent. Please find the additional associated grants  related to this opportunity -Here is the Event Accelerator page.Here is the Event Sponsorship page. Tourism Event Growth & Sustainability (TEGS) Program The Tourism Event Growth & Sustainability (TEGS) program provides technical assistance, marketing, and sponsorship to qualified tourism events within New Mexico to support their growth and sustainability. Event Marketing & Promotion - EMP Secures marketing and advertising for events through a 2:1 matching investment, with awarded events responsible for one third of the total cost. This marketing program is aimed at growing New Mexico's tourism economy together by utilizing the strength of the New Mexico True brand. Events will apply for pre-determined, co-branded marketing initiatives with proven effectiveness, at price points to fit a range of budgets. An EMP award requires advance payment by the awarded entity to NMTD (via check or EFT) for one third of the cost of the awarded marketing initiative. NMTD matches that payment 2:1 and handles vendor payments and media placement execution and performance measurement, in partnership with awarded events. To participate in the EMP track, applicants must have existing, high-quality photo assets and an event-focused website that shows conversion potential. (Note: Applicants without existing high-quality photography and/or lacking an event-focused website are instead encouraged to consider application to the TEGS Accelerator track.)

Eligibility

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