Marketing Matching Grant

Marketing Matching Grant

Status: ACTIVE
Funder: Missouri Division of Tourism
Last Updated: March 19, 2026

Summary

The Marketing Matching Grant (MMG), offered by the Missouri Division of Tourism, aims to enhance tourism in the state by partnering with Destination Marketing Organizations (DMOs). This grant supports projects that promote Missouri’s attractions and reimburse up to 50% of approved advertising costs. The application period runs from April 1 to April 30, 2025, following a certification process for DMOs. The initiative focuses on increasing visitation and visitor spending to strengthen Missouri's tourism market.

Overview

NOTE: Before completing the MMG application, a DMO must first complete the DMO certification process. This application is open from January 1, 2025 to February 28, 2025. (See Pre-Proposal Deadline above) The MMG application opens April 1, 2025 and closes April 30, 2025. (See Full Proposal Deadline above) Marketing Matching Grant Overview The Missouri Division of Tourism (MDT) partners with Destination Marketing Organizations (DMOs) across the state to advertise and promote Missouri’s tourism assets. The Division’s cooperative marketing programs invest in projects specifically designed to increase visitation and visitor spending in Missouri. The executions of Cooperative Marketing align with MDT’s overall strategic goals. Funds are distributed among separate matching grant programs, and MDT funds qualified advertising and marketing projects to achieve the following objectives: Support and further MDT’s goals to increase visitation and visitor spending, and position Missouri to compete more effectively for tourism market share.Create programs based on the common marketing goals of MDT and the DMO.Create a program that is efficient and effective to implement.The Marketing Matching Grant (MMG) is designed to primarily target the leisure, sports or convention traveler and reimburse up to 50% of a DMO’s approved media project. The MMG reimburses marketing placement within the preapproved markets and media outlets

Eligibility

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