Vacation Starts with VA DMO MMLP Co-Op Program Grant

The Vacation Starts with VA DMO MMLP Co-Op Program is a reimbursable grant aimed at enhancing tourism marketing in Virginia. It requires a research-driven marketing plan and encourages partnerships among DMOs. With funding available for multiple tiers, applicants can choose their preferred level of support, from $1,250 to $30,000. This initiative not only aims to boost tourism but also promotes collaboration among local businesses, making it a valuable opportunity for eligible DMOs.

Reimbursable grant program to leverage existing marketing funds. Requires a targeted and research-based marketing plan designed to drive tourism to Virginia using the Vacation Starts with VA Co-op and Toolkit.
Marketing Focus:
September to November 2025; must include hub and spoke with three small tourism-oriented businesses. Participation in this program may allow DMOs to activate retargeting in early 2026.
There are limited spots in Tiers 2, 3, and 4. Multi-DMO partnerships are encouraged at the higher tiers.
We have funding for most DMOs to participate in Tier 1. Applications are competitive and applicants will select their preferred tier in the application. Depending on the number of applications, DMOs may be offered a lower tier.
Match: 1:1 cash matchOnline application portal separate from the VTC MMLP Grant
Award Tiers:

• Tier 1: $1250Tier 2: $2,500Tier 3: $5,000Tier 4: $30,000

Eligibility

Who is eligible: VTC Officially recognized DMOs appearing on this list