(VTC) Microbusiness Marketing Leverage Program Grant

The (VTC) Microbusiness Marketing Leverage Program, initiated by the Virginia Tourism Corporation, aims to bolster small tourism-related businesses with targeted marketing efforts. This reimbursable grant program is designed to enhance existing marketing budgets and support shoulder season tourism in Virginia. Eligible applicants include small businesses and organizations that create robust marketing plans to drive tourism and stimulate local economies, particularly from September to May.

Virginia Tourism Corporation Mission Statement
Expand domestic and international in-bound travel and motion picture production to generate revenue and employment in Virginia.
Vision Statement
Foster a spirit of partnership within Virginia’s tourism and motion picture industries.
Reimbursable grant program to leverage existing marketing funds. Requires a targeted and research-based marketing plan designed to drive tourism to Virginia.
Marketing Focus:

• Small business and shoulder season (September to May) marketing.

Eligibility

Who is eligible: Small tourism-related business with 20 or fewer full-time equivalentemployeesincluding boutique retail, restaurants, food trucks, small attractions, craft breweries, distilleries, wineries, boutique lodging and B&Bs, and events focused on shoulder season visitation.Chambers of Commerce, NGOs, such as PDCs and Main Street organizations, may apply but the application must support microbusinesses and/or shoulder season visitation with a robust marketing plan. If the Chamber, Main Street, or organization is an officially designated DMO appearing on this list www.vatc.org/dmolist then they may only apply in the VTC Vacation Starts with VA DMO MMLP Co-Op program.