New Hampshire Joint Promotional Grant Program (JPP)

New Hampshire Joint Promotional Grant Program (JPP)

Status: ACTIVE
Funder: New Hampshire Department of Business and Economic Affairs
Last Updated: February 05, 2026

Summary

The New Hampshire Joint Promotional Grant Program (JPP) aims to enhance tourism through funding promotional initiatives. Eligible organizations, including chambers of commerce and tourism groups, can apply for grants to develop projects that position New Hampshire as a premier year-round vacation destination. The program encourages collaboration and requires matching funds, fostering sustainable tourism growth and economic stability in the state.

Overview

The purpose of the New Hampshire Joint Promotional Program (JPP) is to invest in tourism promotional initiatives developed by groups and organizations to encourage the development of quality out-of-state and in-state promotion projects. The primary goals of the program are to develop New Hampshire as a year-round vacation destination, increase the length of stay, and to raise the level of quality of the projects done by local, regional and statewide organizations in order to maintain a strong economic base in the state.

Eligibility

You can learn more about this opportunity by visiting the funder's website. Any New Hampshire organization that is registered and in good standing with the New Hampshire secretary of state, engaged in or has been formed for the purpose of promoting travel and tourism to New Hampshire, and has been in existence for at least 3 years prior to the date of application shall be eligible for investment under the JPP. Eligible organizations shall include chambers of commerce, regional associations, statewide organizations, and other tourism promotional organizations.Any New Hampshire organization that does not qualify as eligible pursuant to Bea 302.01 above may make application for a grant under this part, provided that the organization:Presents evidence of a need for tourism promotion due to a case of regional depression or financial hardship as reported by the New Hampshire department of employment security, bureau of economic and labor market information;Presents a cooperative promotion plan;Has 10% matching funds from private sources;Agrees that a 10% matched grant shall not be awarded for more than 2 successive years; andAgrees that an affected area shall not be eligible for any further matching funds for a period of 5 years after the second year following the award of the first 10% matched grant. Except for non-qualifying organizations, grant awards of state funds shall require a minimum of 50% matching funds from private sources. Organizations may apply for more than one grant each fiscal year, except no single organization in any one grant round shall be approved for more than 75% of their total eligible amount,