Funding Amount

$300 - $30,000

Deadline

Rolling

Grant Type

Foundation

Deadline history & next window

Cycle
Rolling — applications accepted year-round
Tracked since
April 2026

Source: the cycle recorded on this listing. Confirm dates with the funder.

Can we apply?

Check your organization against each line. Taken from the listing; confirm with the funder's guidelines.

Other requirements

  • Rocklin, CA
  • Lincoln, CA
  • Roseville, CA
  • Events that generate overnight hotel stays

Overview

Financial assistance for events that generate overnight hotel stays in Rocklin, Lincoln, or Roseville, CA. Awards are based on the number of hotel rooms booked associated with the event.

Geographic Scope

  • Rocklin, CA
  • Lincoln, CA
  • Roseville, CA

Eligibility

  • Events that generate overnight hotel stays
  • Sports events and other tourism-related events

Award Amounts

Financial assistance is awarded based on room night generation:

  • Less than 100 room nights: $10 per room night
  • 100–300 room nights: $12 per room night
  • 301–1,000 room nights: $13 per room night
  • 1,001+ room nights: $14 per room night

Previous award range: $300–$30,000 per event

Application Requirements

  • Deadline: Complete application must be received 45 calendar days prior to event
  • Submission methods: Email, fax, mail, or in-person drop-off
  • Prior consultation with staff is encouraged
  • Organizations may be contacted for further information or requested to attend a meeting

Contact Information

Rocklin, CA 95765
Fax: 916.644.6039

How to Apply

How to Apply

  1. Determine grant type: Choose Basic Event Grant if requesting assistance based on standard room night rates
  2. Download application: Download the Basic Event Grant Application form
  3. Complete form: Fill out all required information and gather supporting attachments
  4. Submit application: Return completed application to Placer Valley Tourism

Submission Details

  • Deadline: Application must be received 45 calendar days prior to your event
  • Submission methods:
    • Email: info@placertourism.com
    • Fax: (916) 644-6039
    • Mail: Placer Valley Tourism, Attn: Deborah Villafana, 2204 Plaza Drive, Suite 110, Rocklin, CA 95765
    • In-person drop-off at office

Prior to Application

  • Prior consultation with Placer Valley Tourism staff is encouraged
  • Organizations may be contacted for further information
  • Meetings may be requested to review submissions

What South Placer County Tourism Corp dba Placer Valley Tourism actually gave

Source: IRS Form 990, 2024

Grants in 2024
17
Total given
$333K
Median grant
$16K
Range
$5,291–$54K
  • By dollars: California 94%, Idaho 6%. Top recipient cities: Rocklin, CA; Roseville, CA; Sacramento, CA.
  • 0% of grants with a stated purpose were for general or operating support.

Example grants

  • Nor CA Volleyball Association · Santa Rosa, CA

    Room Nights Produced 2024

    $54K

  • Bay Area Basketball Coaches · San Francisco, CA

    Room Nights Produced 2024

    $33K

  • Elite Event Partners · Rocklin, CA

    Room Nights Produced 2024

    $32K

  • Jessup University Athletics · Rocklin, CA

    Room Nights Produced 2023

    $30K

  • Hardwood Palace Rocklin LLC · Santa Clara, CA

    Room Nights Produced 2024

    $28K

IRS Form 990, 2024. Amounts as reported by the funder. Full 990 history →

Focus Areas & Funding Uses

Fields of Work

  • Travel and tourism

Categories

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