South Placer County Tourism Corp dba Placer Valley Tourism
Placer Valley Tourism's mission is to incease the health of the hotel industry through occupancy and average daily rate in Roseville, Rocklin, And Lincoln, California.
South Placer County Tourism Corp dba Placer Valley Tourism at a glance
In short: South Placer County Tourism Corp dba Placer Valley Tourism gave $333K across 17 grants in 2024 (avg $20K), mostly in California. Source: 2024 IRS Form 990.
- Annual giving (2024)
- $332,953
- Grants made (2024)
- 17
- Average grant
- $19,585
- Median grant
- $15,820
- Total assets
- $6,601,579
- +21.1% vs 2023
- Primary geography
- California (94% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated September 2026.
How to apply to South Placer County Tourism Corp dba Placer Valley Tourism
- Next open deadline
- February 28, 2027 (Major Projects Program)
Open Grants
3 open opportunities from South Placer County Tourism Corp dba Placer Valley Tourism
Capital Improvement Grant
South Placer County Tourism Corp dba Placer Valley Tourism
Amount
Varies
Deadline
Deadline not published
Event Support Grant - Basic
South Placer County Tourism Corp dba Placer Valley Tourism
Amount
$300 - $30,000
Deadline
Rolling
Major Projects Program
South Placer County Tourism Corp dba Placer Valley Tourism
Amount
$100,000 or more
Deadline
Expected ~February
Based on past cycles
Who South Placer County Tourism Corp dba Placer Valley Tourism funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Nor CA Volleyball Association ($54K). Together the top 10 received $276K.
Grant Size Distribution
19 grants across all recorded years
The most common grant size was under $50K: 16 grants of 19 (84%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2024 grant dollars across all 17 itemized grants.
States
Cities
How South Placer County Tourism Corp dba Placer Valley Tourism gives
- Giving fell 44% from 2021 to 2024. Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2024, annual grant giving ranged from $333K (2024) to $4.8M (2020). In 2024 it made 17 grants totaling $333K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Nor CA Volleyball Association Santa Rosa, CA | Room Nights Produced 2024 | $54,012 |
| Bay Area Basketball Coaches A San Francisco, CA | Room Nights Produced 2024 | $33,084 |
| Elite Event Partners Rocklin, CA | Room Nights Produced 2024 | $31,666 |
| Jessup University Athletics Rocklin, CA | Room Nights Produced 2023 | $29,571 |
| Hardwood Palace Rocklin LLC Santa Clara, CA | Room Nights Produced 2024 | $28,462 |
| Johnson Ranch Sports Club Gold River, CA | Room Nights Produced 2023 | $25,158 |
| West Coast Volleyball Associa Napa, CA | Room Nights Produced 2024 | $24,542 |
| Hansen Basketball Services Caldwell, ID | Room Nights Produced 2024 | $21,348 |
| All Star Tournaments Roseville, CA | Room Nights Produced 2024 | $15,820 |
| Sierra College Athletics Rocklin, CA | Room Nights Produced 2024 | $12,337 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2024 | $6,601,579 | $2,402,215 | $1,813,317 | $332,953 | 17 | $185,571 |
| 2023 | $5,449,552 | $2,404,313 | $2,221,722 | — | — | $134,419 |
| 2022 | $4,893,434 | $2,346,803 | $1,790,680 | — | — | $52,224 |
| 2021 | $2,987,722 | $2,298,212 | $1,995,762 | $594,000 | 1 | $471 |
| 2020 | $2,610,981 | $3,761,679 | $7,015,435 | $4,809,341 | 1 | $32,457 |
About South Placer County Tourism Corp dba Placer Valley Tourism
Based on IRS filings
South Placer County Tourism Corp dba Placer Valley Tourism is a public charity focused on Community Improvement & Capacity Building, based in Rocklin, CA. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $6.6M in total assets. In 2024, it awarded 17 grants totaling $333K. Net investment income was $186K.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
South Placer County Tourism Corp dba Placer Valley Tourism is led by Kim Summers, CEO on every filing since 2022; 2 of 19 officers listed in 2024 are compensated.
Officers on the 2024 filing
Kim Summers
CEO
On filings since 2022
40 hrs/week
$151K (2022) → $213K (2024)
Vanessa Phillips
Chair
Vice Chair → Chairman, 2023
Chairman → Chair, 2024
On filings since 2020
2 hrs/week
No compensation reported
Donna D Dotti
Director of Sales
On filings since 2022
40 hrs/week
$115K (2022) → $128K (2024)
Dion Louthan
Director
On filings since 2020
2 hrs/week
No compensation reported
Doug Brown
Director
On filings since 2020
2 hrs/week
No compensation reported
Merlyn Landaker
Director
On filings since 2020
2 hrs/week
No compensation reported
Ron Pitamber
Director
On filings since 2020
2 hrs/week
No compensation reported
Jeff Richardson
Director
On filings since 2021
2 hrs/week
No compensation reported
Sherri Conway
Director
On filings since 2021
2 hrs/week
No compensation reported
Amanda Hale
Director
On filings since 2022
2 hrs/week
No compensation reported
Jessie Bains
Director
On filings since 2022
2 hrs/week
No compensation reported
Willie Johnson
Director
On filings since 2022
2 hrs/week
No compensation reported
Chris Milton
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Jill Geller
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Ty Moore
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Lauryl Hernandez
Past Chair
Chairman → Chair, 2021
Chair → Past Chair, 2023
On filings since 2020
2 hrs/week
No compensation reported
Stephen Makis
Secretary
Secretary → Treasurer, 2021
Treasurer → Secretary, 2024
On filings since 2020
2 hrs/week
No compensation reported
Lucas Moosman
Treasurer
Director → Secretary, 2022
Secretary → Treasurer, 2024
On filings since 2021
2 hrs/week
No compensation reported
Martin Johnson
Vice Chair
Director → Vice Chair, 2023
On filings since 2021
2 hrs/week
No compensation reported
Former officers (10)
- Former: Holly Hofmann (2020–2023) — Director
- Former: Iliana Maravilla (2021–2022) — Director
- Former: David Attaway (2020–2021) — CEO
- Former: Henry Collantes (2020–2021) — Secretary
- Former: Jessica Nalley (2020–2021) — Past Chair
- Former: Tami Caufield (2021) — Director
- Former: Heather Hilton (2020) — Past Chair
- Former: Jeff Dubchansky (2020) — Director
- Former: Marc Mondell (2020) — Director
- Former: Sheffield Crosby (2020) — Treasurer
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $213K, to Kim Summers (CEO). 2 officers or directors reported compensation on that filing.
Frequently asked questions about South Placer County Tourism Corp dba Placer Valley Tourism
How much does South Placer County Tourism Corp dba Placer Valley Tourism give each year?
South Placer County Tourism Corp dba Placer Valley Tourism gave $333K across 17 grants in 2024, according to its 2024 IRS Form 990.
What is South Placer County Tourism Corp dba Placer Valley Tourism's typical grant size?
South Placer County Tourism Corp dba Placer Valley Tourism's median grant in 2024 was $15,820, and its average grant was $19,585, across 17 grants on its 2024 IRS Form 990.
Where does South Placer County Tourism Corp dba Placer Valley Tourism give grants?
South Placer County Tourism Corp dba Placer Valley Tourism gives mostly in California: 94% of the grant dollars itemized on its 2024 IRS Form 990 went to recipients there. The next largest state was Idaho (6%). The most frequent recipient cities were Rocklin, CA (5 grants), Roseville, CA (2 grants) and Sacramento, CA (2 grants).
Does South Placer County Tourism Corp dba Placer Valley Tourism give general operating support?
Not in 2024: none of the 17 grants with a stated purpose on South Placer County Tourism Corp dba Placer Valley Tourism's 2024 IRS Form 990 were described as general or operating support. Recurring purposes include "Room Nights Produced 2024" (15 grants).
Who are South Placer County Tourism Corp dba Placer Valley Tourism's largest grantees?
South Placer County Tourism Corp dba Placer Valley Tourism's largest 2024 grantees include Nor CA Volleyball Association ($54,012), Bay Area Basketball Coaches A ($33,084) and Elite Event Partners ($31,666), according to its 2024 IRS Form 990. Together they received 36% of its itemized 2024 grant dollars.
How large is South Placer County Tourism Corp dba Placer Valley Tourism?
South Placer County Tourism Corp dba Placer Valley Tourism reported $6.6M in total assets on its 2024 IRS Form 990. Its revenue that year was $2.4M.
What is South Placer County Tourism Corp dba Placer Valley Tourism?
South Placer County Tourism Corp dba Placer Valley Tourism is a public charity focused on Community Improvement & Capacity Building, based in Rocklin, CA. It holds $6.6M in total assets as of 2024.
What is South Placer County Tourism Corp dba Placer Valley Tourism's EIN?
South Placer County Tourism Corp dba Placer Valley Tourism's EIN (Employer Identification Number) is 20-0356900. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(2)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2024 (received by the IRS October 27, 2025)
- IRS filings on file for fiscal years 2020–2024
Explore Open Grants
Browse active grant opportunities in South Placer County Tourism Corp dba Placer Valley Tourism's focus areas in our free grants database
Similar Funders
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