AMP Up Grant

The AMP Up Grant, introduced by the Eastman School of Music, aims to foster community engagement through creative marketing strategies that increase concert attendance. This initiative encourages Eastman students to develop innovative outreach ideas, such as social media campaigns and pop-up performances. By connecting with local audiences, the grant seeks to generate at least 50 new attendees at Eastman concerts, enriching the cultural landscape of the University of Rochester and its surrounding community.

Eastman School of Music
For a century, the Eastman School of Music has been one of the professional schools of the University of Rochester. Our faculty and students are devoted to the pursuit of the highest level of musical artistry.
For 100 years, Eastman has celebrated four key pillars: artistry, scholarship, leadership and community.
Building relationships with your community is a vital skill for all musicians to develop new audiences and grow the impact of your music. Dean Sheeran, together with IML, announce the new AMP Up Grant, where you can engage our University and Rochester communities and connect with local individuals, groups, and organizations. Pitch an idea for a unique and creative engagement strategy through your own creative outlet (create a social media campaign; start a performance series in the community; entice your River Campus peers to come hear you play, do a pop-up concert in your neighborhood, etc.). The applicants’ goal is to generate at least 50 additional attendees from our community to attend Eastman concerts.
Activities supported:

• Creative marketing materials and strategies to increase Eastman concert attendance
• May include social media content, pop-up performances, and/or community collaborations

Eligibility

Full-time matriculated undergraduate or graduate Eastman students
Students may apply individually, or in groups of up to 5 members