Audience Marketing and Promotion Grant

The Audience Marketing and Promotion Grant, offered by the University of Rochester, encourages students to develop innovative strategies to engage local communities and boost attendance at Eastman concerts. Applicants must be current students aiming to attract at least 50 new attendees through unique promotional projects. The grant supports original ideas that do not overlap with existing marketing efforts, and proposals should include a clear timeline, budget, and metrics for success.

NOTE:  The AMP Up Grant has multiple application deadlines throughout the academic year, each tied to specific concert date ranges. Applications are due by: July 30th at 11:59 PM for concerts from August 25th through September 30th; September 7th at 11:59 PM for concerts from October 1st through October 31st; October 1st at 11:59 PM for concerts from November 1st through March 7th; and February 1st at 11:59 PM for concerts from March 16th through the end of the semester
Building relationships with your community is a vital skill for all musicians to develop new audiences and grow the impact of your music. Dean Sheeran, together with IML, announce the new AMP Up Grant, where you can engage our University and Rochester communities and connect with local individuals, groups, and organizations. Pitch an idea for a unique and creative engagement strategy through your own creative outlet (create a social media campaign; start a performance series in the community; entice your River Campus peers to come hear you play, do a pop-up concert in your neighborhood, etc.). The applicants’ goal is to generate at least 50 additional attendees from our community to attend Eastman concerts. To receive a grant, the proposal must demonstrate:

• Unique and creative approaches to promoting a concert; any approach currently supported by Eastman’s Office of Marketing and Communications will not be funded.
• A realistic timeline and budget for completing the project.
• A target audience and provide metrics and tools for assessing the impact on the concert attendance.
• Viability of reaching the target goal of increased attendance.

Note: For these projects, Eastman’s Office of Marketing and Communications will not create any content for student initiatives. The Office of Marketing and Communications may, at their discretion, re-share the content that students create.

Eligibility

Applicant(s) must be current, full-time enrolled undergraduate or graduate student.Applying student(s) must be eligible to receive grants/awards in the US.One applicant can submit on behalf of a group, though groups cannot exceed 5 students. Group submissions can only receive one award, however.Performances must be an Eastman affiliated performance or series Concerts must take place on the Eastman School of Music campus, or affiliated space (e.g. Christ Church, the MAG).Concerts must be listed on the Eastman Concert and Events CalendarPlease note that for a guest or faculty recital to be eligible that an ESM student must also be in the performance.

Ineligibility

The Holiday Sing is not an eligible performance for this grant.