World Pet Association Inc logo

World Pet Association Inc

501(c)(6) organization Riverside, CA EIN: 95-2414179 Website

World Pet Association Inc is a public charity based in Riverside, California. It is a pet industry trade association that supports industry education, trade shows, member activities, and philanthropic efforts benefiting pets and the pet community.

Key facts about World Pet Association Inc

In short: World Pet Association Inc gave $1.7M across 11 grants in 2024 (avg $157K), mostly in Virginia. 36% of 2024 grantees were new. Source: 2024 IRS Form 990.

EIN
95-2414179
Latest 990 filing
Form 990, 2024
Annual giving (2024)
$1,724,764
Grants made (2024)
11
Average grant
$156,797
Median grant
$100,000
New grantees (estimate)
36% first-time grantees (4 of 11, 2024)
Total assets
$27,110,948
Primary geography
Virginia (54% of itemized 2024 grant dollars)

Data from IRS Form 990, 2024; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).

Financial Overview

From 2024 IRS Form 990 · View filing

Total Assets

$27.1M

+23.8% YoY

Annual Giving

$1.7M

+34.8% YoY

Grant Count

11

+83.3% YoY

Avg Grant Size

$157K

-26.5% YoY

Is World Pet Association Inc open to new grantees?

36%

first-time grantees, 2024

In 2024, 4 of 11 grantees (36%) were first-time recipients. First grants averaged $34K; repeat grants $227K. How we count

Medians: $33K first-time, $100K repeat.

  • 55% of 2024 grantees were also funded in 2023. Method
  • Giving grew 39% from 2021 to 2024. Method

Estimate from itemized grant lists in IRS Form 990 filings (2020–2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.

Research compiled by Grantable AI from public sources. Last updated September 2026.

Mission & Focus Areas

The association’s stated filing purpose is “Pet Industry Trade Association.” Its filing describes trade shows for information exchange, product display, education, and communication; member education; and educational programs intended to improve conditions and the environment in the pet industry.

Its 2024 grants supported organizations working in areas including animal well-being, pet companionship, animal research, sustainability, aquarium fish, reptiles, and grooming. Among the recipients, NAIA Trust describes its mission as promoting responsible animal care and ownership and reasonable laws and policies to protect animals and the people who care for them. Pet Sustainability Coalition describes its mission as advancing business through profitable environmental and social practices.

Grantmaking

In filing year 2024, World Pet Association reported 11 grants totaling $1,724,764. Grant amounts ranged from $20,000 to $829,514, with a median of $100,000.

The largest grants included $829,514 to Pet Advocacy Network for animal well-being; $260,250 to NAIA Trust; $150,000 to Pet Care Trust for pet companions-humanitarian purposes; and $100,000 each to Berman and Consumer Freedom, Human Animal Bond Research, and USARK. Other 2024 recipients included Center for Consumer Freedom ($50,000), Piaba Project ($50,000), USARK Floria Inc ($40,000), Pet Sustainability Coalition ($25,000), and World Alliance of Grooming ($20,000).

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Geographic Focus

Where this funder awards grants

In 2024, the largest shares of grant dollars went to recipients in Virginia (54%), Oregon (15%), Washington, DC (9%), Maryland (9%), and North Carolina (6%).

Grant Distribution by State

10states

Share of 2024 grant dollars across all 11 itemized grants.

Cities

WashingtonAlexandriaAbingdonPortlandArlingtonWilmingtonBoulderCollegevilleEvanstonLakelandWeymouth

Giving Over Time

Total grant dollars and number of grants per year

$0$500K$1M$1.5M$2M6 grants2020 5 grants2021 7 grants2022 6 grants2023 11 grants2024

From 2020 to 2024, annual grant giving ranged from $1.2M (2021) to $1.7M (2024). In 2024 it made 11 grants totaling $1.7M.

Grant Insights

How this funder distributes its grants

Top Recipients

Top 10 recipients in 2024

Pet Advocacy Network: $830KPet Advocacy Network$830KNAIA Trust: $260KNAIA Trust$260KPet Care Trust: $150KPet Care Trust$150KBerman and Consumer Freedom: $100KBerman and Consumer Freedom$100KHuman Animal Bond Research: $100KHuman Animal Bond Research$100KUsark: $100KUsark$100KCenter for Consumer Freedom: $50KCenter for Consumer Freedom$50KPiaba Project: $50KPiaba Project$50KUSARK Floria Inc: $40KUSARK Floria Inc$40KPet Sustainability Coalition: $25KPet Sustainability Coalition$25K

The largest 2024 recipient was Pet Advocacy Network ($830K). Together the top 10 received $1.7M.

Grant Size Distribution

35 grants across all recorded years

5<$50K8$50–100K16$100–250K1$250–500K5$500K–1M$1–5M$5M+

The most common grant size was in the $100–250K range: 16 grants of 35 (46%).

Giving History

Grant recipients and amounts by year

RecipientPurposeAmount
Pet Advocacy Network Alexandria, VAAnimal Well Being$829,514
NAIA Trust Portland, ORAnimal Well Being$260,250
Pet Care Trust Abingdon, MDPet Companions-Humanitarian$150,000
Berman and Consumer Freedom Arlington, VAAnimal Well Being$100,000
Human Animal Bond Research Washington, DCAnimal Research Project$100,000
Usark Wilmington, NCAnimal Well Being$100,000
Center for Consumer Freedom Washington, DCAnimal Well-Being Educ & Research$50,000
Piaba Project Weymouth, MATrade Aquarium Fish$50,000
USARK Floria Inc Lakeland, FLPromoting/ Protecting Animal$40,000
Pet Sustainability Coalition Boulder, COSupport Sustainability$25,000

Financial History

Multi-year comparison from IRS filings

Filing year Assets Revenue Expenses Grants
2024 $27,110,948 $16,055,573 $11,452,185 $1,724,764 (11)
2023 $21,899,085 $14,296,726 $11,029,549 $1,279,492 (6)
2022 $16,157,436 $11,439,219 $9,776,985 $1,371,885 (7)
Revenue
Expenses
Net Investment Income
$0$5M$10M$15M$20M2020 2021 2022 2023 2024
Metric202420232022
Total Assets$27,110,948$21,899,085$16,157,436
Revenue$16,055,573$14,296,726$11,439,219
Expenses$11,452,185$11,029,549$9,776,985
Net Investment Income$1,510,206$727,961$-911,170

Data update history

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990 for fiscal year 2020 (received by the IRS November 15, 2021)
  2. Updated Form 990 for fiscal year 2021 (received by the IRS November 15, 2022)
  3. Updated Form 990 for fiscal year 2022 (received by the IRS November 14, 2023)
  4. Updated Form 990 for fiscal year 2023 (received by the IRS November 13, 2024)
  5. Updated Form 990 for fiscal year 2024 (received by the IRS November 14, 2025)
  6. IRS filings on file for fiscal years 2020–2024

Leadership & Key People

Leadership team and compensation from IRS filings

Officers and directors listed on the 2024 filing were Victor Mason, President; Mike Karsting, Senior VP; Elizabeth Spivak, VP Sales; Jessica Guzman, VP Marketing; James R Keyston, Sales & Exhibitor; Mary Kate Martin, VP of Operations; Micah Kohles, Secretary; and directors Michael Johnson, Chris Clevers, and Mark Dunn.

World Pet Association Inc is led by Victor Mason, President on every filing since 2020; 8 of 19 officers listed in 2024 are compensated.

Officers on the 2024 filing

  • Victor Mason

    President

    On filings since 2020

    40 hrs/week

    $284K (2020) → $411K (2024)

  • Michael Lou

    Chairman

    CFO → Chairman, 2024

    On filings since 2022

    2 hrs/week

    No compensation reported

  • Michael Johnson

    Director

    On filings since 2020

    $1K (2022) → $1K (2024)

  • Chris Clevers

    Director

    2nd Chair → Chair Emeritus, 2023

    Chair Emeritus → Director, 2024

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Jeff San Souci

    Director

    CFO → Chairman, 2022

    Chairman → Director, 2024

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Keryn Rod

    Director

    2nd Chairman → 1st Chairman, 2021

    1st Chairman → Director, 2022

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Sandy Moore

    Director

    On filings since 2021

    2 hrs/week

    No compensation reported

  • Sarah Goldberger

    Director

    On filings since 2021

    2 hrs/week

    No compensation reported

  • Jennifer Larsen

    Director

    On filings since 2022

    2 hrs/week

    No compensation reported

  • Lorin Grow

    Director

    New on the 2024 filing

    2 hrs/week

    No compensation reported

  • Mark Dunn

    Director

    New on the 2024 filing

    2 hrs/week

    No compensation reported

  • Elizabeth Spivak

    Vice President Sales

    Sales Director → Senior Director, 2021

    Senior Director → Vice President Sales, 2022

    On filings since 2020

    40 hrs/week

    $136K (2020) → $179K (2024)

  • Jessica Guzman

    Vice President Marketing

    Senior Director → Vice President Marketing, 2021

    On filings since 2020

    40 hrs/week

    $148K (2020) → $172K (2024)

  • Micah Kohles

    Secretary

    Director → 2nd Chair, 2023

    2nd Chair → Secretary, 2024

    On filings since 2020

    2 hrs/week

    $1K (2020) → $7K (2024)

  • Mike Karsting

    Senior Vice President

    On filings since 2021

    40 hrs/week

    $137K (2021) → $269K (2024)

  • James R Keyston

    Sales & Exhibitor

    On filings since 2023

    40 hrs/week

    $115K (2023) → $123K (2024)

  • Mary Kate Martin

    Vice President of Operations

    New on the 2024 filing

    40 hrs/week

    $122K (2024)

  • Heather Coots

    CFO

    2nd Chairman → 1st Chair, 2022

    1st Chair → CFO, 2024

    On filings since 2020

    2 hrs/week

    No compensation reported

  • David Dieter

    2nd Vice Chair

    Director → Secretary, 2023

    Secretary → 2nd Vice Chair, 2024

    On filings since 2021

    2 hrs/week

    No compensation reported

Former officers (13)
  • Former: Bill Trufant (2020–2023) — Director
  • Former: Antoine Seailles (2021–2023) — Director
  • Former: Jay Springer (2022–2023) — Director
  • Former: Michael Lasky (2023) — Director
  • Former: Barry Berman (2020–2022) — Chair Emeritus
  • Former: Kim Stout (2020–2022) — Director
  • Former: Mike Lasky (2020–2022) — Director
  • Former: Pete Risana (2021–2022) — Vice President of Membership
  • Former: Michael Twain (2020–2021) — Director
  • Former: Mike Lou (2020–2021) — Secretary
  • Former: Chad Dodd (2020) — Director
  • Former: Courtney Harold (2020) — Vice President
  • Former: Khris Berry (2020) — Director of Groom

Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2024 IRS filing

Victor Mason — President: $411KVictor MasonPresident$411KMike Karsting — Senior VP: $269KMike KarstingSenior VP$269KElizabeth Spivak — VP Sales: $179KElizabeth SpivakVP Sales$179KJessica Guzman — VP Marketing: $172KJessica GuzmanVP Marketing$172KJames R Keyston — Sales & Exhibitor: $123KJames R KeystonSales & Exhibitor$123KMary Kate Martin — VP of Operations: $122KMary Kate MartinVP of Operations$122KMicah Kohles — Secretary: $7KMicah KohlesSecretary$7KMichael Johnson — Director: $1KMichael JohnsonDirector$1K

The highest reported compensation on the 2024 filing was $411K, to Victor Mason (President). 8 officers or directors reported compensation on that filing.

Contact

Mailing address: 11801 Pierce St 200, Riverside, CA 92505
Phone: (626) 447-2222
Website: https://worldpetassociation.org

Frequently asked questions about World Pet Association Inc

How much does World Pet Association Inc give each year?

World Pet Association Inc gave $1.7M across 11 grants in 2024, according to its 2024 IRS Form 990. In 2023 it gave $1.3M across 6 grants.

What is World Pet Association Inc's typical grant size?

World Pet Association Inc's median grant in 2024 was $100,000, and its average grant was $156,797, across 11 grants on its 2024 IRS Form 990. Organizations receiving their first grant from World Pet Association Inc that year got $34K on average.

Where does World Pet Association Inc give grants?

World Pet Association Inc gives mostly in Virginia: 54% of the grant dollars itemized on its 2024 IRS Form 990 went to recipients there. The next largest states were Oregon (15%) and District of Columbia (9%). The most frequent recipient cities were Washington, DC (2 grants).

Does World Pet Association Inc give general operating support?

Not in 2024: none of the 11 grants with a stated purpose on World Pet Association Inc's 2024 IRS Form 990 were described as general or operating support. Recurring purposes include "Animal Well Being" (4 grants).

Who are World Pet Association Inc's largest grantees?

World Pet Association Inc's largest 2024 grantees include Pet Advocacy Network ($829,514), NAIA Trust ($260,250) and Pet Care Trust ($150,000), according to its 2024 IRS Form 990. Together they received 72% of its itemized 2024 grant dollars.

How large is World Pet Association Inc?

World Pet Association Inc reported $27.1M in total assets on its 2024 IRS Form 990. Its revenue that year was $16.1M.

What does World Pet Association Inc fund?

The association’s stated filing purpose is “Pet Industry Trade Association.” Its filing describes trade shows for information exchange, product display, education, and communication; member education; and educational programs intended to improve conditions and the environment in the pet industry. See mission & focus areas ↑

How do I apply for a grant from World Pet Association Inc?

World Pet Association Inc has no public application process in the sources Grantable reviewed. Check worldpetassociation.org for current guidelines, or contact the foundation directly before submitting a request.

What is World Pet Association Inc's EIN?

World Pet Association Inc's EIN (Employer Identification Number) is 95-2414179. IRS Form 990 filing data is available on this page for 2020–2024.

Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.

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