World Pet Association Inc
World Pet Association Inc is a public charity based in Riverside, California. It is a pet industry trade association that supports industry education, trade shows, member activities, and philanthropic efforts benefiting pets and the pet community.
Key facts about World Pet Association Inc
In short: World Pet Association Inc gave $1.7M across 11 grants in 2024 (avg $157K), mostly in Virginia. 36% of 2024 grantees were new. Source: 2024 IRS Form 990.
- EIN
- 95-2414179
- Latest 990 filing
- Form 990, 2024
- Annual giving (2024)
- $1,724,764
- Grants made (2024)
- 11
- Average grant
- $156,797
- Median grant
- $100,000
- New grantees (estimate)
- 36% first-time grantees (4 of 11, 2024)
- Total assets
- $27,110,948
- Primary geography
- Virginia (54% of itemized 2024 grant dollars)
Data from IRS Form 990, 2024; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).
Financial Overview
From 2024 IRS Form 990 · View filing
Total Assets
$27.1M
+23.8% YoY
Annual Giving
$1.7M
+34.8% YoY
Grant Count
11
+83.3% YoY
Avg Grant Size
$157K
-26.5% YoY
Is World Pet Association Inc open to new grantees?
36%
first-time grantees, 2024
In 2024, 4 of 11 grantees (36%) were first-time recipients. First grants averaged $34K; repeat grants $227K. How we count
Medians: $33K first-time, $100K repeat.
Estimate from itemized grant lists in IRS Form 990 filings (2020–2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Mission & Focus Areas
The association’s stated filing purpose is “Pet Industry Trade Association.” Its filing describes trade shows for information exchange, product display, education, and communication; member education; and educational programs intended to improve conditions and the environment in the pet industry.
Its 2024 grants supported organizations working in areas including animal well-being, pet companionship, animal research, sustainability, aquarium fish, reptiles, and grooming. Among the recipients, NAIA Trust describes its mission as promoting responsible animal care and ownership and reasonable laws and policies to protect animals and the people who care for them. Pet Sustainability Coalition describes its mission as advancing business through profitable environmental and social practices.
Grantmaking
In filing year 2024, World Pet Association reported 11 grants totaling $1,724,764. Grant amounts ranged from $20,000 to $829,514, with a median of $100,000.
The largest grants included $829,514 to Pet Advocacy Network for animal well-being; $260,250 to NAIA Trust; $150,000 to Pet Care Trust for pet companions-humanitarian purposes; and $100,000 each to Berman and Consumer Freedom, Human Animal Bond Research, and USARK. Other 2024 recipients included Center for Consumer Freedom ($50,000), Piaba Project ($50,000), USARK Floria Inc ($40,000), Pet Sustainability Coalition ($25,000), and World Alliance of Grooming ($20,000).
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Geographic Focus
Where this funder awards grants
In 2024, the largest shares of grant dollars went to recipients in Virginia (54%), Oregon (15%), Washington, DC (9%), Maryland (9%), and North Carolina (6%).
Grant Distribution by State
Share of 2024 grant dollars across all 11 itemized grants.
States
Cities
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2024, annual grant giving ranged from $1.2M (2021) to $1.7M (2024). In 2024 it made 11 grants totaling $1.7M.
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Pet Advocacy Network ($830K). Together the top 10 received $1.7M.
Grant Size Distribution
35 grants across all recorded years
The most common grant size was in the $100–250K range: 16 grants of 35 (46%).
Giving History
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Pet Advocacy Network Alexandria, VA | Animal Well Being | $829,514 |
| NAIA Trust Portland, OR | Animal Well Being | $260,250 |
| Pet Care Trust Abingdon, MD | Pet Companions-Humanitarian | $150,000 |
| Berman and Consumer Freedom Arlington, VA | Animal Well Being | $100,000 |
| Human Animal Bond Research Washington, DC | Animal Research Project | $100,000 |
| Usark Wilmington, NC | Animal Well Being | $100,000 |
| Center for Consumer Freedom Washington, DC | Animal Well-Being Educ & Research | $50,000 |
| Piaba Project Weymouth, MA | Trade Aquarium Fish | $50,000 |
| USARK Floria Inc Lakeland, FL | Promoting/ Protecting Animal | $40,000 |
| Pet Sustainability Coalition Boulder, CO | Support Sustainability | $25,000 |
Financial History
Multi-year comparison from IRS filings
| Filing year | Assets | Revenue | Expenses | Grants |
|---|---|---|---|---|
| 2024 | $27,110,948 | $16,055,573 | $11,452,185 | $1,724,764 (11) |
| 2023 | $21,899,085 | $14,296,726 | $11,029,549 | $1,279,492 (6) |
| 2022 | $16,157,436 | $11,439,219 | $9,776,985 | $1,371,885 (7) |
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $27,110,948 | $21,899,085 | $16,157,436 |
| Revenue | $16,055,573 | $14,296,726 | $11,439,219 |
| Expenses | $11,452,185 | $11,029,549 | $9,776,985 |
| Net Investment Income | $1,510,206 | $727,961 | $-911,170 |
Data update history
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2020 (received by the IRS November 15, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS November 15, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS November 14, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS November 13, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS November 14, 2025)
- IRS filings on file for fiscal years 2020–2024
Leadership & Key People
Leadership team and compensation from IRS filings
Officers and directors listed on the 2024 filing were Victor Mason, President; Mike Karsting, Senior VP; Elizabeth Spivak, VP Sales; Jessica Guzman, VP Marketing; James R Keyston, Sales & Exhibitor; Mary Kate Martin, VP of Operations; Micah Kohles, Secretary; and directors Michael Johnson, Chris Clevers, and Mark Dunn.
World Pet Association Inc is led by Victor Mason, President on every filing since 2020; 8 of 19 officers listed in 2024 are compensated.
Officers on the 2024 filing
Victor Mason
President
On filings since 2020
40 hrs/week
$284K (2020) → $411K (2024)
Michael Lou
Chairman
CFO → Chairman, 2024
On filings since 2022
2 hrs/week
No compensation reported
Michael Johnson
Director
On filings since 2020
$1K (2022) → $1K (2024)
Chris Clevers
Director
2nd Chair → Chair Emeritus, 2023
Chair Emeritus → Director, 2024
On filings since 2020
2 hrs/week
No compensation reported
Jeff San Souci
Director
CFO → Chairman, 2022
Chairman → Director, 2024
On filings since 2020
2 hrs/week
No compensation reported
Keryn Rod
Director
2nd Chairman → 1st Chairman, 2021
1st Chairman → Director, 2022
On filings since 2020
2 hrs/week
No compensation reported
Sandy Moore
Director
On filings since 2021
2 hrs/week
No compensation reported
Sarah Goldberger
Director
On filings since 2021
2 hrs/week
No compensation reported
Jennifer Larsen
Director
On filings since 2022
2 hrs/week
No compensation reported
Lorin Grow
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Mark Dunn
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Elizabeth Spivak
Vice President Sales
Sales Director → Senior Director, 2021
Senior Director → Vice President Sales, 2022
On filings since 2020
40 hrs/week
$136K (2020) → $179K (2024)
Jessica Guzman
Vice President Marketing
Senior Director → Vice President Marketing, 2021
On filings since 2020
40 hrs/week
$148K (2020) → $172K (2024)
Micah Kohles
Secretary
Director → 2nd Chair, 2023
2nd Chair → Secretary, 2024
On filings since 2020
2 hrs/week
$1K (2020) → $7K (2024)
Mike Karsting
Senior Vice President
On filings since 2021
40 hrs/week
$137K (2021) → $269K (2024)
James R Keyston
Sales & Exhibitor
On filings since 2023
40 hrs/week
$115K (2023) → $123K (2024)
Mary Kate Martin
Vice President of Operations
New on the 2024 filing
40 hrs/week
$122K (2024)
Heather Coots
CFO
2nd Chairman → 1st Chair, 2022
1st Chair → CFO, 2024
On filings since 2020
2 hrs/week
No compensation reported
David Dieter
2nd Vice Chair
Director → Secretary, 2023
Secretary → 2nd Vice Chair, 2024
On filings since 2021
2 hrs/week
No compensation reported
Former officers (13)
- Former: Bill Trufant (2020–2023) — Director
- Former: Antoine Seailles (2021–2023) — Director
- Former: Jay Springer (2022–2023) — Director
- Former: Michael Lasky (2023) — Director
- Former: Barry Berman (2020–2022) — Chair Emeritus
- Former: Kim Stout (2020–2022) — Director
- Former: Mike Lasky (2020–2022) — Director
- Former: Pete Risana (2021–2022) — Vice President of Membership
- Former: Michael Twain (2020–2021) — Director
- Former: Mike Lou (2020–2021) — Secretary
- Former: Chad Dodd (2020) — Director
- Former: Courtney Harold (2020) — Vice President
- Former: Khris Berry (2020) — Director of Groom
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $411K, to Victor Mason (President). 8 officers or directors reported compensation on that filing.
Contact
Mailing address: 11801 Pierce St 200, Riverside, CA 92505
Phone: (626) 447-2222
Website: https://worldpetassociation.org
Frequently asked questions about World Pet Association Inc
How much does World Pet Association Inc give each year?
World Pet Association Inc gave $1.7M across 11 grants in 2024, according to its 2024 IRS Form 990. In 2023 it gave $1.3M across 6 grants.
What is World Pet Association Inc's typical grant size?
World Pet Association Inc's median grant in 2024 was $100,000, and its average grant was $156,797, across 11 grants on its 2024 IRS Form 990. Organizations receiving their first grant from World Pet Association Inc that year got $34K on average.
Where does World Pet Association Inc give grants?
World Pet Association Inc gives mostly in Virginia: 54% of the grant dollars itemized on its 2024 IRS Form 990 went to recipients there. The next largest states were Oregon (15%) and District of Columbia (9%). The most frequent recipient cities were Washington, DC (2 grants).
Does World Pet Association Inc give general operating support?
Not in 2024: none of the 11 grants with a stated purpose on World Pet Association Inc's 2024 IRS Form 990 were described as general or operating support. Recurring purposes include "Animal Well Being" (4 grants).
Who are World Pet Association Inc's largest grantees?
World Pet Association Inc's largest 2024 grantees include Pet Advocacy Network ($829,514), NAIA Trust ($260,250) and Pet Care Trust ($150,000), according to its 2024 IRS Form 990. Together they received 72% of its itemized 2024 grant dollars.
How large is World Pet Association Inc?
World Pet Association Inc reported $27.1M in total assets on its 2024 IRS Form 990. Its revenue that year was $16.1M.
What does World Pet Association Inc fund?
The association’s stated filing purpose is “Pet Industry Trade Association.” Its filing describes trade shows for information exchange, product display, education, and communication; member education; and educational programs intended to improve conditions and the environment in the pet industry. See mission & focus areas ↑
How do I apply for a grant from World Pet Association Inc?
World Pet Association Inc has no public application process in the sources Grantable reviewed. Check worldpetassociation.org for current guidelines, or contact the foundation directly before submitting a request.
What is World Pet Association Inc's EIN?
World Pet Association Inc's EIN (Employer Identification Number) is 95-2414179. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Here's the math on researching World Pet Association Inc by hand.
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