United Way St Croix and Red Cedar Valleys Inc
The mission of united way st. Croix & red cedar valleys is to fight for the health, education, and financial stability of every person in western Wisconsin.
United Way St Croix and Red Cedar Valleys Inc at a glance
In short: United Way St Croix and Red Cedar Valleys Inc gave $117K across 10 grants in 2025 (avg $12K), mostly in Wisconsin. 40% of 2025 grantees were new. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $117,000
- Grants made (2025)
- 10
- Average grant
- $11,700
- Median grant
- $10,000
- Total assets
- $938,456
- +7.4% vs 2024
- New grantees (estimate)
- 40% first-time grantees (4 of 10, 2025; small sample)
- Primary geography
- Wisconsin (100% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026. Covers 15 months (fiscal year-end changed). New grantees are estimated by matching recipient names across years (methodology).
Who United Way St Croix and Red Cedar Valleys Inc funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
The largest 2025 recipient was Free Clinic of Pierce and St Croix Counties Inc ($20K). Together the top 10 received $117K.
Grant Size Distribution
41 grants across all recorded years
The most common grant size was under $50K: 40 grants of 41 (98%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 10 itemized grants.
Cities
Is United Way St Croix and Red Cedar Valleys Inc open to new grantees?
40%
first-time grantees, 2025
In 2025, 4 of 10 grantees (40%) were first-time recipients. With only 10 grantees, that is a small sample: one grantee more or less moves the share by about 10 points. First grants averaged $11K; repeat grants $12K. How we count
Medians: $10K first-time, $11K repeat.
- 50% of 2025 grantees were also funded in 2024. Method
Estimate from itemized grant lists in IRS Form 990 filings (2019–2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2025, annual grant giving ranged from $72K (2023) to $399K (2021). In 2025 it made 10 grants totaling $117K.
*2025: Covers 15 months (fiscal year-end changed).
Grants by year
Grant recipients and amounts by year
*2025: Covers 15 months (fiscal year-end changed).
| Recipient | Purpose | Amount |
|---|---|---|
| Free Clinic of Pierce and St Croix Counties Inc River Falls, WI | Medical Care | $20,000 |
| Operation Help Hudson, WI | Emergency Assistance | $17,500 |
| Stepping Stones of Dunn County Menomonie, WI | Hunger Prevention | $15,000 |
| Turningpoint for Victims of Domestic and Sexual Violence River Falls, WI | Domestic/Sexual Violence | $12,500 |
| Family Resource Center St Croix Valley Baldwin, WI | Strengthen Children, Families and Communities | $10,000 |
| Hunger Prevention Council of Pierce County Ellsworth, WI | Hunger Prevention | $10,000 |
| The Bridge to Hope Menomonie, WI | Domestic Violence Prevention | $10,000 |
| Our Neighbors' Place River Falls, WI | Housing and Food Resources | $8,000 |
| St Croix Valley Sexual Assault Response Team Inc River Falls, WI | Interpersonal Violence | $7,500 |
| Interfaith Caregivers of Polk County Milltown, WI | Senior Volunteer Program | $6,500 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025* | $938,456 | $1,057,815 | $996,769 | $117,000 | 10 | $11,413 |
| 2024 | $874,004 | $873,390 | $745,134 | $106,970 | 9 | $7,563 |
| 2023 | $619,816 | $759,973 | $761,180 | $72,185 | 6 | $9,787 |
| 2022 | $594,737 | $703,993 | $615,073 | $87,500 | 8 | $-160 |
| 2021 | $536,626 | $935,460 | $1,092,105 | $399,319 | 8 | $4,804 |
| 2020 | $774,134 | $1,718,271 | $1,483,788 | $84,576 | 9 | $3,115 |
| 2019 | $596,828 | $1,332,493 | $1,384,909 | $230,000 | 12 | $2,120 |
*2025: Covers 15 months (fiscal year-end changed).
About United Way St Croix and Red Cedar Valleys Inc
Based on IRS filings
United Way St Croix and Red Cedar Valleys Inc is a public charity focused on Human Services, based in Hudson, WI. IRS filing data is available from 2019 through 2025. As of 2025, the organization holds $938K in total assets. In 2025, it awarded 10 grants totaling $117K. Net investment income was $11K.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
United Way St Croix and Red Cedar Valleys Inc is led by Steve McCarthy, Executive Director since 2024 (on filings since 2023); 1 of 21 officers listed in 2025 is compensated.
Officers on the 2025 filing
Steve McCarthy
Executive Director
Executive Di → Executive Director, 2024
On filings since 2023
40 hrs/week
$54K (2024) → $78K (2025)
Brian McAlpine
President
Director → Vice President, 2023
Vice President → President, 2024
On filings since 2019
1 hr/week
No compensation reported
Josh Lindseth
Director
President → Past President, 2023
Past President → Director, 2024
On filings since 2019
1 hr/week
No compensation reported
Danielle Oscarson
Director
On filings since 2023
1 hr/week
No compensation reported
Debra Rudquist
Director
On filings since 2023
1 hr/week
No compensation reported
Brittani Nordquist
Director
On filings since 2024
1 hr/week
No compensation reported
Cathy Asher
Director
On filings since 2024
1 hr/week
No compensation reported
Heidi Jones
Director
On filings since 2024
1 hr/week
No compensation reported
Karl Anderson
Director
On filings since 2024
1 hr/week
No compensation reported
Luisa Gerasimo
Director
On filings since 2024
1 hr/week
No compensation reported
Shellee Pechmiller
Director
On filings since 2024
1 hr/week
No compensation reported
Shelly Smith
Director
On filings since 2024
1 hr/week
No compensation reported
Tammy Kincaid
Director
On filings since 2024
1 hr/week
No compensation reported
Jason Schmitt
Director
New on the 2025 filing
1 hr/week
No compensation reported
Lauren Highfill
Director
New on the 2025 filing
1 hr/week
No compensation reported
Melissa Meschke
Director
New on the 2025 filing
1 hr/week
No compensation reported
Steve Osero
Director
New on the 2025 filing
1 hr/week
No compensation reported
Kaydi Sobotkka
Vice President
Director → Secretary, 2021
Secretary → Vice President, 2024
On filings since 2019
1 hr/week
No compensation reported
Todd Sherman
Past President
Treasurer → President, 2023
President → Past President, 2024
On filings since 2019
1 hr/week
No compensation reported
Amy Greske
Secretary
Director → Secretary, 2024
On filings since 2021
1 hr/week
No compensation reported
Tim Bartels
Treasurer
On filings since 2024
1 hr/week
No compensation reported
Former officers (22)
- Former: Andrea Jorgenson (2021–2024) — Director
- Former: Anita Kroma (2023–2024) — Director
- Former: Erin Konsela (2024) — Director
- Former: Caroline Nelson (2019–2023) — Director
- Former: Michael Gruenes (2019–2023) — Treasurer
- Former: Jill McNamee (2022–2023) — Director
- Former: Lida Bannink (2022–2023) — Director
- Former: Brenda Albert (2023) — Director
- Former: Chantel Mitchell (2023) — Director
- Former: Kyle Hunter (2023) — Director
- Former: Ann Schilling (2019–2022) — Director
- Former: James Dahl (2019–2022) — Director - E
- Former: Marc Ruska (2019–2022) — Past President
- Former: Steven Snell (2019–2022) — Director - E
- Former: Warren Schneider (2019–2022) — Director - E
- Former: Julie Dubois (2020–2022) — Director
- Former: Lisa Murphy (2021–2022) — Executive Di
- Former: Ann Searles (2019–2021) — Executive Di
- Former: Craig Swanson (2019–2020) — Director
- Former: Deanna Shimota (2019–2020) — Director
- Former: Cynthia Jahnke (2020) — Past President
- Former: Kevin Urbik (2020) — Past President
Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $78K, to Steve McCarthy (Executive Director).
Frequently asked questions about United Way St Croix and Red Cedar Valleys Inc
How much does United Way St Croix and Red Cedar Valleys Inc give each year?
United Way St Croix and Red Cedar Valleys Inc gave $117K across 10 grants in 2025, according to its 2025 IRS Form 990. The 2025 filing year covers 15 months because its fiscal year-end changed. In 2024 it gave $107K across 9 grants.
What is United Way St Croix and Red Cedar Valleys Inc's typical grant size?
United Way St Croix and Red Cedar Valleys Inc's median grant in 2025 was $10,000, and its average grant was $11,700, across 10 grants on its 2025 IRS Form 990. Organizations receiving their first grant from United Way St Croix and Red Cedar Valleys Inc that year got $11K on average.
Where does United Way St Croix and Red Cedar Valleys Inc give grants?
United Way St Croix and Red Cedar Valleys Inc gives mostly in Wisconsin: 100% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there. The most frequent recipient cities were River Falls, WI (4 grants) and Menomonie, WI (2 grants).
Does United Way St Croix and Red Cedar Valleys Inc give general operating support?
Not in 2025: none of the 10 grants with a stated purpose on United Way St Croix and Red Cedar Valleys Inc's 2025 IRS Form 990 were described as general or operating support.
Who are United Way St Croix and Red Cedar Valleys Inc's largest grantees?
United Way St Croix and Red Cedar Valleys Inc's largest 2025 grantees include Free Clinic of Pierce and St Croix Counties Inc ($20,000), Operation Help ($17,500) and Stepping Stones of Dunn County ($15,000), according to its 2025 IRS Form 990. Together they received 45% of its itemized 2025 grant dollars.
How large is United Way St Croix and Red Cedar Valleys Inc?
United Way St Croix and Red Cedar Valleys Inc reported $938K in total assets on its 2025 IRS Form 990. Its revenue that year was $1.1M.
What is United Way St Croix and Red Cedar Valleys Inc?
United Way St Croix and Red Cedar Valleys Inc is a public charity focused on Human Services, based in Hudson, WI. It holds $938K in total assets as of 2025.
What is United Way St Croix and Red Cedar Valleys Inc's EIN?
United Way St Croix and Red Cedar Valleys Inc's EIN (Employer Identification Number) is 39-1372545. IRS Form 990 filing data is available on this page for 2019–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(7)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2024 (received by the IRS March 12, 2025)
- Updated Form 990 for fiscal year 2025 (received by the IRS June 15, 2026)
- Updated Form 990 for fiscal year 2019 (received by the IRS February 14, 2020)
- Updated Form 990 for fiscal year 2020 (received by the IRS March 2, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS August 1, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS August 9, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS February 29, 2024)
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