The Vision Council logo

The Vision Council

501(c)(6) organization Alexandria, VA EIN: 52-1437632 Website

The Vision Council's mission is to position members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums.

The Vision Council at a glance

In short: The Vision Council gave $27K across 3 grants in 2024 (avg $9K), mostly in New York. Source: 2024 IRS Form 990.

Annual giving (2024)
$26,551
+5.3% vs 2023
Grants made (2024)
3
+50.0% vs 2023
Average grant
$8,850
-29.8% vs 2023
Median grant
$10,000
Total assets
$19,147,704
+7.8% vs 2023
Primary geography
New York (62% of itemized 2024 grant dollars)
Latest 990 filing
Form 990, 2024 View filing

Data from IRS Form 990, 2024; updated September 2026.

Who The Vision Council funds

How this funder distributes its grants

Top Recipients

Top 3 recipients in 2024

Optics & Electro Optic Standards Council: $10KOptics & Electro OpticStandards Council$10KJobson Medical Information LLC - Webmd Health Corp: $10KJobson Medical Information LLC- Webmd Health Corp$10KAmerican National Standards Institute: $6KAmerican National StandardsInstitute$6K

The largest 2024 recipient was Optics & Electro Optic Standards Council ($10K). Together the top 3 received $27K.

Grant Size Distribution

10 grants across all recorded years

10<$50K$50–100K$100–250K$250–500K$500K–1M$1–5M$5M+

The most common grant size was under $50K: 10 grants of 10 (100%).

Geographic Focus

Where this funder awards grants

Grant Distribution by State

3states

Share of 2024 grant dollars across all 3 itemized grants.

Cities

New YorkNewarkRochesterLakelandWebster

How The Vision Council gives

  • Giving grew 334% from 2021 to 2024. Method

From the foundation's IRS Form 990 filings. Methodology.

Giving History

Giving Over Time

Total grant dollars and number of grants per year

$0$10K$20K$30K$40K2 grants2020 1 grant2021 2 grants2022 2 grants2023 3 grants2024

From 2020 to 2024, annual grant giving ranged from $6K (2021) to $38K (2022). In 2024 it made 3 grants totaling $27K.

Grants by year

Grant recipients and amounts by year

RecipientPurposeAmount
Optics & Electro Optic Standards Council Webster, NYSponsorship$10,121
Jobson Medical Information LLC - Webmd Health Corp Newark, NJSponsorship$10,000
American National Standards Institute New York, NYOrganization Membership$6,430
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Financial History

Multi-year comparison from IRS filings

Figures from IRS filings, by filing year
Filing yearTotal AssetsRevenueExpensesGrants paidGrantsNet Investment Income
2024$19,147,704$10,496,022$9,901,501$26,5513$599,467
2023$17,761,639$10,465,243$9,951,660$25,2212$711,692
2022$17,029,575$9,998,441$8,802,436$37,5792$285,365
2021$15,588,668$10,180,704$7,971,120$6,1151$447,402
2020$12,661,203$5,472,427$10,250,269$17,5002$269,539

About The Vision Council

Based on IRS filings

The Vision Council is a public charity, based in Alexandria, VA. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $19.1M in total assets. In 2024, it awarded 3 grants totaling $27K. Net investment income was $599K.

Leadership & Key People

Officers and directors from IRS filings

The Vision Council is led by Ashley Mills, Chief Executive Officer since 2023 (on filings since 2020); 12 of 27 officers listed in 2024 are compensated.

Officers on the 2024 filing

  • Ashley Mills

    Chief Executive Officer

    Chief Executive Officer → CEO, 2021

    CEO → Chief Executive Officer, 2023

    On filings since 2020

    40 hrs/week

    $379K (2020) → $396K (2024)

  • Scott Shapiro

    Chair

    Director → Vice Chair, 2022

    Vice Chair → Chair, 2023

    On filings since 2020

    4 hrs/week

    No compensation reported

  • Amy Applegate

    Director, Creative Src & Spec P

    Web Designer → Director, Creative Src & Spec Projects, 2022

    Director, Creative Src & Spec Projects → Director, Creative Src & Spec P, 2023

    On filings since 2021

    40 hrs/week

    $115K (2021) → $153K (2024)

  • Manali Patel

    Senior Director of Finance

    Controller → Senior Director of Finance & Controller, 2023

    Senior Director of Finance & Controller → Senior Director of Finance, 2024

    On filings since 2021

    40 hrs/week

    $128K (2021) → $192K (2024)

  • Victoria Hyndman

    Director & Communications

    On filings since 2023

    40 hrs/week

    $108K (2023) → $135K (2024)

  • Bonnie Whitfield

    Director & Member Services

    New on the 2024 filing

    40 hrs/week

    $125K (2024)

  • Fredric James Grethel

    Director

    On filings since 2020

    1 hr/week

    No compensation reported

  • Bruce Scott

    Director

    On filings since 2022

    1 hr/week

    No compensation reported

  • Henry Greene

    Director

    On filings since 2022

    1 hr/week

    No compensation reported

  • Jerry Warner III

    Director

    On filings since 2022

    1 hr/week

    No compensation reported

  • Matthew Coon

    Director

    On filings since 2022

    1 hr/week

    No compensation reported

  • Stephen Shanbaum

    Director

    On filings since 2022

    1 hr/week

    No compensation reported

  • Steve Horowitz

    Director

    On filings since 2022

    1 hr/week

    No compensation reported

  • Tom Schroeder

    Director

    On filings since 2022

    1 hr/week

    No compensation reported

  • Andrew Wong

    Director

    On filings since 2023

    1 hr/week

    No compensation reported

  • Jennifer Derryberry

    Director

    On filings since 2023

    1 hr/week

    No compensation reported

  • Ludovic Ladreyt

    Director

    On filings since 2023

    1 hr/week

    No compensation reported

  • Thomas Burkhardt

    Director

    New on the 2024 filing

    1 hr/week

    No compensation reported

  • Brian Carroll

    CFO & COO

    On filings since 2020

    40 hrs/week

    $220K (2020) → $300K (2024)

  • Michael Vitale

    Vice President, Member & Gov Relations

    Senior Technical Director & Lens Div Liaison → Vice President, Member & Gov Relations, 2022

    On filings since 2020

    40 hrs/week

    $145K (2020) → $290K (2024)

  • Alysse Henkel

    Vice President & Market Research

    Director & Research → Senior Director & Market Research, 2022

    Senior Director & Market Research → Vice President & Market Research, 2023

    On filings since 2021

    40 hrs/week

    $135K (2021) → $217K (2024)

  • Mitch Barkley

    Vice President & Shows

    On filings since 2021

    40 hrs/week

    $232K (2021) → $265K (2024)

  • Chelsea Pillsbury

    Vice President, Marketing & Communications

    On filings since 2023

    40 hrs/week

    $223K (2023) → $250K (2024)

  • Kristopher Stevens

    Senior Data Science Manager

    On filings since 2023

    40 hrs/week

    $109K (2023) → $162K (2024)

  • Omar Elkhatib

    Senior Manager, Marketing & Committee

    On filings since 2023

    40 hrs/week

    $114K (2023) → $123K (2024)

  • James Rosin

    Vice Chair

    Director → Vice Chair, 2023

    On filings since 2020

    4 hrs/week

    No compensation reported

  • Karen Roberts

    Immediate Past Chair

    Vice Chairman → Chair, 2022

    Chair → Immediate Past Chair, 2023

    On filings since 2020

    2 hrs/week

    No compensation reported

Former officers (38)
  • Former: Nathan Troxell (2020–2023) — Former Director & Member Services
  • Former: Michael Daley Jr. (2022–2023) — Director
  • Former: Ross Brownlee (2022–2023) — Secretary-Treasurer
  • Former: Bidisha Rudra (2023) — Director
  • Former: Darren Horndasch (2023) — Director
  • Former: David Milan (2023) — Director
  • Former: Earnie Franklin (2023) — Director
  • Former: Kate Doerksen (2023) — Director
  • Former: Sara Bonizo (2023) — Former Director & Shows
  • Former: Jim McGrann (2020–2022) — Director
  • Former: Ken Bradley (2020–2022) — Immediate Past Chair
  • Former: Maureen Beddis (2020–2022) — Executive Vice President, Member Svc & Strat
  • Former: Rebecca Giefer (2020–2022) — Director
  • Former: Sherianne James (2020–2022) — Director
  • Former: Tim Swartz (2020–2022) — Director
  • Former: Vance Wright (2020–2022) — Director
  • Former: Haley Rakus (2022) — Senior Manager, Marketing & Committee
  • Former: Kevin Cross (2022) — Director
  • Former: Sue Ann Downes (2022) — Director
  • Former: Tiffanie Burkhalter (2022) — Director
  • Former: Angela Harar (2020–2021) — Senior Director & Shows
  • Former: Dustin Lavalley (2020–2021) — Secretary & Treasurer
  • Former: Fabrizio Uguzzoni (2020–2021) — Director
  • Former: Jane Balek (2020–2021) — Execdir, Taye & Vha
  • Former: Keith Cross (2020–2021) — Director
  • Former: Kurt Atchison (2020–2021) — Director
  • Former: Mike Hundert (2020–2021) — Immediate Past Chair
  • Former: Nicola Zota (2020–2021) — Director
  • Former: Renato Cappuccitti (2020–2021) — Director
  • Former: Richard Tapping (2020–2021) — Director
  • Former: Sebastian Huelswitt (2020–2021) — Director
  • Former: Steve Kodey (2020–2021) — Senior Director & Research
  • Former: Steve Wright (2020–2021) — Director
  • Former: Steven Schneider (2020–2021) — Director
  • Former: Swen Carlson (2020–2021) — Director
  • Former: Mike Vitale (2021) — Vice President, Member & Tech Affairs
  • Former: Mitchell Barkley (2020) — Vice President & Shows
  • Former: Tarrence Lackran (2020) — Dr, Partnerships & Programs

Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2024 IRS filing

Ashley Mills — Chief Executive Officer: $396KAshley MillsChief Executive Officer$396KBrian Carroll — CFO/COO: $300KBrian CarrollCFO/COO$300KMichael Vitale — VP, MBR & GOV Relations: $290KMichael VitaleVP, MBR & GOV Relations$290KMitch Barkley — VP, Shows: $265KMitch BarkleyVP, Shows$265KChelsea Pillsbury — VP, Marketing and Communic: $250KChelsea PillsburyVP, Marketing and Communic$250KAlysse Henkel — VP, Market Research: $217KAlysse HenkelVP, Market Research$217KManali Patel — Sr Director of Finance, CO: $192KManali PatelSr Director of Finance, CO$192KKristopher Stevens — Senior Data Science Manage: $162KKristopher StevensSenior Data Science Manage$162KAmy Applegate — DIR, Creative SRC & Spec P: $153KAmy ApplegateDIR, Creative SRC & Spec P$153KVictoria Hyndman — Director, Communications: $135KVictoria HyndmanDirector, Communications$135KBonnie Whitfield — Director, Member Services: $125KBonnie WhitfieldDirector, Member Services$125KOmar Elkhatib — Sr MGR, Marketing/Comm: $123KOmar ElkhatibSr MGR, Marketing/Comm$123K

The highest reported compensation on the 2024 filing was $396K, to Ashley Mills (Chief Executive Officer). 12 officers or directors reported compensation on that filing.

Frequently asked questions about The Vision Council

How much does The Vision Council give each year?

The Vision Council gave $27K across 3 grants in 2024, according to its 2024 IRS Form 990. In 2023 it gave $25K across 2 grants.

What is The Vision Council's typical grant size?

The Vision Council's median grant in 2024 was $10,000, and its average grant was $8,850, across 3 grants on its 2024 IRS Form 990.

Where does The Vision Council give grants?

The Vision Council gives mostly in New York: 62% of the grant dollars itemized on its 2024 IRS Form 990 went to recipients there. The next largest state was New Jersey (38%).

Does The Vision Council give general operating support?

Not in 2024: none of the 3 grants with a stated purpose on The Vision Council's 2024 IRS Form 990 were described as general or operating support.

How large is The Vision Council?

The Vision Council reported $19.1M in total assets on its 2024 IRS Form 990. Its revenue that year was $10.5M.

What is The Vision Council's EIN?

The Vision Council's EIN (Employer Identification Number) is 52-1437632. IRS Form 990 filing data is available on this page for 2020–2024.

Data last updated September 2026. Sourced from IRS Form 990 filings.

Data update history

(6)

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990 for fiscal year 2020 (received by the IRS November 10, 2021)
  2. Updated Form 990 for fiscal year 2021 (received by the IRS November 15, 2022)
  3. Updated Form 990 for fiscal year 2022 (received by the IRS November 14, 2023)
  4. Updated Form 990 for fiscal year 2023 (received by the IRS November 14, 2024)
  5. Updated Form 990 for fiscal year 2024 (received by the IRS November 17, 2025)
  6. IRS filings on file for fiscal years 2020–2024

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The filing figures on this page are open data under CC BY 4.0. About GrantGraph Open

Figures come from The Vision Council's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.

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