The Noom Foundation
The Noom Foundation is a private foundation based in Cleveland, Ohio. Its 2025 filing reports grants to organizations working in areas including rowing, land and river conservation, civic engagement, the arts, and education.
The Noom Foundation at a glance
In short: The Noom Foundation gave $812K across 19 grants in 2025 (avg $43K), mostly in Ohio. 47% of 2025 grantees were new. Source: 2025 IRS Form 990-PF.
- Annual giving (2025)
- $812,000
- +149.8% vs 2024
- Grants made (2025)
- 19
- +18.8% vs 2024
- Average grant
- $42,737
- +110.4% vs 2024
- Median grant
- $12,500
- Total assets
- $2,665,985
- +8.1% vs 2024
- New grantees (estimate)
- 47% first-time grantees (9 of 19, 2025; small sample)
- Primary geography
- Ohio (66% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990-PF, 2025 View filing
Data from IRS Form 990-PF, 2025; updated October 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to The Noom Foundation
- Accepts unsolicited proposals
- No
- How to Apply
-
The foundation states that it makes contributions only to preselected charitable organizations and does not accept unsolicited requests. The filing lists application materials, deadlines, and award restrictions as N/A.
- Contact
Application contact: Michael Novak
Mailing address: 5900 Landerbrook Drive Suite 100, Cleveland, OH 44124
Phone: (216) 367-0680
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who The Noom Foundation funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
The largest 2025 recipient was Cleveland Rowing Foundation ($500K). Together the top 10 received $768K.
Grant Size Distribution
60 grants across all recorded years
The most common grant size was under $50K: 52 grants of 60 (87%).
Geographic Focus
Where this funder awards grants
The foundation is based in Cleveland, Ohio. In 2025, 66% of grant dollars went to recipients in Ohio, 12% to California, and 6% each to Massachusetts, Colorado, and the District of Columbia. The listed grants also included recipients in New Hampshire and New York.
Grant Distribution by State
Share of 2025 grant dollars across all 19 itemized grants.
States
Cities
Is The Noom Foundation open to new grantees?
47%
first-time grantees, 2025
In 2025, 9 of 19 grantees (47%) were first-time recipients. With only 19 grantees, that is a small sample: one grantee more or less moves the share by about 5 points. First grants averaged $68K; repeat grants $20K. How we count
Medians: $15K first-time, $13K repeat.
- 53% of 2025 grantees were also funded in 2024. Method
- Giving grew 246% from 2022 to 2025. Method
- In 2025 it paid out 189% of its IRS minimum distribution (the 5% rule). Method
Estimate from itemized grant lists in IRS Form 990-PF filings (2020–2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2025, annual grant giving ranged from $87K (2020) to $812K (2025). In 2025 it made 19 grants totaling $812K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Cleveland Rowing Foundation Cleveland, OH | General Fund | $500,000 |
| The Trust for Public Land San Francisco, CA | General Fund | $100,000 |
| Harvard University Cambridge, MA | General Fund | $50,000 |
| American Rivers Washington, DC | General Fund | $25,000 |
| Amalgamated Charitable Foundation Inc Washington, DC | General Fund | $20,000 |
| Ohio Voice Columbus, OH | General Fund | $15,000 |
| Squam Lakes Conservation Society Holderness, NH | General Fund | $15,000 |
| State Democracy Project Brooklyn, NY | General Fund | $15,000 |
| The Sculpture Center Cleveland, OH | General Fund | $15,000 |
| American Indian College Fund Denver, CO | General Fund | $12,500 |
Ready to take the next step with The Noom Foundation?
Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Qualifying Distributions | Net Investment Income | Distributable Amount |
|---|---|---|---|---|---|---|---|---|
| 2025 | $2,665,985 | $1,240,834 | $829,938 | $812,000 | 19 | $813,616 | $899,692 | $430,811 |
| 2024 | $2,466,611 | $627,372 | $332,008 | $325,000 | 16 | $326,600 | $221,088 | $342,460 |
| 2023 | $2,425,834 | $643,100 | $206,994 | $200,000 | 6 | $200,200 | $235,771 | $246,410 |
| 2022 | $2,274,275 | $1,226,705 | $245,183 | $235,000 | 9 | $235,200 | $298,737 | $190,497 |
| 2021 | $1,982,999 | $913,723 | $229,849 | $207,000 | 10 | $207,200 | $148,707 | $186,503 |
| 2020 | $1,971,603 | $2,335,029 | $93,850 | $86,500 | 23 | — | $818,789 | $71,802 |
Under IRS private-foundation payout rules, The Noom Foundation reported a distributable amount of $431K for 2025 — the minimum it must pay out in qualifying distributions.
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
No mission statement for the foundation is provided. Its 2025 grants included support for organizations with varied missions. For example, the Cleveland Rowing Foundation says it supports and promotes rowing and its benefits to the community; The Trust for Public Land says it creates parks and protects land for people; and American Rivers says it works to protect and restore rivers. Ohio Voice describes its mission as supporting and growing the ecosystem of nonpartisan organizations doing year-round civic engagement with underrepresented communities. The Sculpture Center says it provides resources and support opportunities to sculptors.
Grantmaking
In filing year 2025, the foundation reported 19 grants totaling $812,000. Grant amounts ranged from $1,000 to $500,000, with a median of $12,500. The largest grants included $500,000 to the Cleveland Rowing Foundation, $100,000 to The Trust for Public Land, $50,000 to Harvard University, and $25,000 to American Rivers. Other reported grants included $20,000 to Amalgamated Charitable Foundation Inc., and $15,000 each to Ohio Voice, Squam Lakes Conservation Society, State Democracy Project, and The Sculpture Center. The listed grants were for general fund purposes.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2025 filing lists Pamela Conover as president, Jonathan Adams as secretary/treasurer, and Michael Novak as director.
The Noom Foundation is led by Pamela Conover, President on every filing since 2020; none of the 3 officers listed in 2025 report compensation.
Officers on the 2025 filing
Pamela Conover
President
On filings since 2020
2.5 hrs/week
No compensation reported
Michael Novak
Director
On filings since 2020
0.2 hrs/week
No compensation reported
Jonathan Adams
Secretary & Treasurer
On filings since 2020
0.2 hrs/week
No compensation reported
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about The Noom Foundation
How much does The Noom Foundation give each year?
The Noom Foundation gave $812K across 19 grants in 2025, according to its 2025 IRS Form 990-PF. In 2024 it gave $325K across 16 grants.
What is The Noom Foundation's typical grant size?
The Noom Foundation's median grant in 2025 was $12,500, and its average grant was $42,737, across 19 grants on its 2025 IRS Form 990-PF. Organizations receiving their first grant from The Noom Foundation that year got $68K on average.
Where does The Noom Foundation give grants?
The Noom Foundation gives mostly in Ohio: 66% of the grant dollars itemized on its 2025 IRS Form 990-PF went to recipients there. The next largest states were California (12%) and Massachusetts (6%). The most frequent recipient cities were Cleveland, OH (4 grants), Denver, CO (3 grants) and Washington, DC (2 grants).
Does The Noom Foundation give general operating support?
Yes: 100% of The Noom Foundation's 2025 grants with a stated purpose (19 of 19) were for general or operating support, per its 2025 IRS Form 990-PF.
Who are The Noom Foundation's largest grantees?
The Noom Foundation's largest 2025 grantees include Cleveland Rowing Foundation ($500,000), The Trust for Public Land ($100,000) and Harvard University ($50,000), according to its 2025 IRS Form 990-PF. Together they received 80% of its itemized 2025 grant dollars.
How large is The Noom Foundation?
The Noom Foundation reported $2.7M in total assets on its 2025 IRS Form 990-PF. It paid out $814K in qualifying distributions that year, against a required minimum of $431K (roughly 5% of its investment assets).
What does The Noom Foundation fund?
No mission statement for the foundation is provided. Its 2025 grants included support for organizations with varied missions. See mission & focus areas ↑
How do I apply for a grant from The Noom Foundation?
The foundation states that it makes contributions only to preselected charitable organizations and does not accept unsolicited requests. Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑
What is The Noom Foundation's EIN?
The Noom Foundation's EIN (Employer Identification Number) is 82-3630693. IRS Form 990 filing data is available on this page for 2020–2025.
Does The Noom Foundation accept unsolicited proposals?
No, according to Grantable's research on the foundation's published guidelines. See how to apply ↑
Data last updated October 2026. Sourced from IRS Form 990-PF filings. Research dossier generated September 2026.
Data update history
(6)
When this profile's IRS filing data changed on Grantable
- Updated Form 990-PF for fiscal year 2020 (received by the IRS November 15, 2021)
- Updated Form 990-PF for fiscal year 2021 (received by the IRS October 27, 2022)
- Updated Form 990-PF for fiscal year 2022 (received by the IRS October 27, 2023)
- Updated Form 990-PF for fiscal year 2023 (received by the IRS May 13, 2024)
- Updated Form 990-PF for fiscal year 2024 (received by the IRS May 16, 2025)
- Added Form 990-PF for fiscal year 2025 (received by the IRS May 15, 2026)
Explore Open Grants
Browse active grant opportunities in The Noom Foundation's focus areas in our free grants database
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Cite this profile
Grantable. (2026). The Noom Foundation funder profile. GrantGraph. Retrieved October 10, 2026, from https://grantable.co/funders/the-noom-foundation-morg_933c0f17e7574c8c9f07d175e531d622
BibTeX
@misc{grantable_823630693_2026,
author = {{Grantable}},
title = {{The Noom Foundation funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/the-noom-foundation-morg_933c0f17e7574c8c9f07d175e531d622},
note = {Accessed 2026-10-10. Data licensed CC BY 4.0}
} The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from The Noom Foundation's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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