Round It up America Inc
Round It Up America is a 501(c)(3) nonprofit public benefit organization based in Los Angeles, California. Founded in 2009 by leaders in the restaurant industry, the organization operates a point-of-sale charitable giving platform that enables for-profit businesses to collect donations from customers at checkout. The program is designed to be cost-free to participating businesses and operates in all 50 states, 365 days a year.
Key facts about Round It up America Inc
- EIN
- 45-2258715
- Latest 990 filing
- Form 990-PF, 2024
- Annual giving (2024)
- $5,033,696
- Grants made (2024)
- 173
- Average grant
- $29,097
- Median grant
- $11,735
- New grantees (estimate)
- 51% first-time grantees (84 of 164, 2024)
- Total assets
- $3,331,669
- Primary geography
- Virginia (25% of itemized 2024 grant dollars)
Data from IRS Form 990-PF, 2024; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).
Who Round It up America Inc funds
By grant dollars, the top recipient states for Round It up America Inc's 173 itemized 2024 grants were Virginia (25%), Illinois (14%) and Texas (8%). The most frequent recipient cities were Atlanta, GA (4 grants), Dallas, TX (3 grants), Las Vegas, NV (3 grants) and Houston, TX (3 grants). None of its 173 grants with a stated purpose were described as general or operating support. Recurring purposes include "Community Service Programs" (173 grants).
Is Round It up America Inc open to new grantees?
51%
first-time grantees, 2024
In 2024, 84 of 164 grantees (51%) were first-time recipients. First grants averaged $33K; repeat grants $28K. How we count
Medians: $13K first-time, $12K repeat.
Estimate from itemized IRS Form 990-PF grant lists (2021–2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Next steps with Round It up America Inc
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Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$3.3M
-11.8% YoY
Annual Giving
$5.0M
+8.0% YoY
Grant Count
173
-63.3% YoY
Avg Grant Size
$29K
+194.0% YoY
Mission & Focus Areas
Round It Up America strives to make change across America through a simple charitable giving program. The organization was founded after its co-founders heard disturbing news reports about the depletion of supplies at local food banks due to the economic downturn in 2009.
The organization's core concept provides a platform for collective giving by allowing customers to "round up" their purchases, with the remaining change directed to local charities. Participating businesses—called Mission Partners—select charities annually to receive donations, which are distributed quarterly.
Round It Up America manages legal and financial compliance for participating businesses, allowing them to assist important causes without administrative burden. The organization distributes charitable funds to nonprofits across the United States that provide:
- Meals for hunger programs
- Financial assistance to military families
- Disaster relief services
- Education
- Medical assistance and research
- Community service programs
Grantmaking
Round It Up America distributes funds collected from customers at participating business locations. Recent grants made in 2024 include:
Ready to take the next step with Round It up America Inc?
Geographic Focus
Where this funder awards grants
Round It Up America operates in all 50 states. Grant-making activity has been documented in Texas, California, and Florida.
Grant Distribution by State
Share of all 173 itemized 2024 grant dollars.
States
Cities
Financial History
Multi-year comparison from IRS filings
2024 Financial Data:
- Total Revenue: $9,219,867
- Total Expenses: $9,173,398
- Total Assets: $3,331,669
- Total Liabilities: $3,431,000
- Total Giving: $8,742,908
- Number of Employees: 1
Tax Status:
- 501(c)(3) organization
- Tax-exempt since November 2013
- EIN: 45-2258715
- NTEE Classification: Public Foundations (T30)
Rating: The organization holds a Three-Star rating with a score of 78%, indicating it is a good charity where donors can give with confidence.
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $3,331,669 | $3,778,845 | $1,537,515 |
| Revenue | $9,219,867 | $8,762,165 | $5,002,655 |
| Expenses | $9,173,398 | $8,710,333 | $5,062,681 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | — | — | — |
| Distributable Amount | — | — | — |
Data update history
When this profile's IRS filing data changed on Grantable
- IRS filings on file for fiscal years 2020–2024
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
Grant Size Distribution
828 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2024 grants, the largest recipients include Children of Fallen Patriots Foundation ($579,421), Feeding America ($570,607), Hope for the Warriors ($522,436).
| Recipient | Purpose | Amount |
|---|---|---|
| CHILDREN OF FALLEN PATRIOTS FOUNDATION Reston, VA | COMMUNITY SERVICE PROGRAMS | $579,421 |
| FEEDING AMERICA Chicago, IL | COMMUNITY SERVICE PROGRAMS | $570,607 |
| HOPE FOR THE WARRIORS Springfield, VA | COMMUNITY SERVICE PROGRAMS | $522,436 |
| UNITED STATES HISPANIC CHAMBER OF COMMERCE EDUCATIONAL FUND Washington, DC | COMMUNITY SERVICE PROGRAMS | $295,000 |
| NATIONAL URBAN LEAGUE New York, NY | COMMUNITY SERVICE PROGRAMS | $275,000 |
| SCORE FOUNDATION Herndon, VA | COMMUNITY SERVICE PROGRAMS | $100,000 |
| AMERICAN RED CROSS Los Angeles, CA | COMMUNITY SERVICE PROGRAMS | $80,372 |
| FOLDS OF HONOR FOUNDATION Owasso, OK | COMMUNITY SERVICE PROGRAMS | $56,791 |
| BOYS & GIRLS CLUB OF AMERICA Atlanta, GA | COMMUNITY SERVICE PROGRAMS | $50,600 |
| BURLINGAME SCHOOLS USD 454 Burlingame, KS | COMMUNITY SERVICE PROGRAMS | $50,000 |
Leadership & Key People
Leadership team and compensation from IRS filings
Michelle McCarthy serves as Executive Director.
Compensation Overview
From 2024 IRS filing
From 2024 IRS filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| Harald Herrmann | Co-Founder and Chairman | 1 | — |
| Jennifer Weerheim | Co-Founder and Treasurer | 1 | — |
| Phil Crawford | Director | 1 | — |
| Paul Amestoy | Director | 1 | — |
| William Finkelstein | Director | 1 | — |
| Michelle McCarthy | Executive Director | 40 | $240,999 |
Recent Activity
Recent developments and announcements
Round It Up America has announced new partnerships with hospitality venues and restaurants to expand its charitable giving platform. Recent partnership announcements include:
New grants awarded as Operation Round-Up passes $250,000 in local givingECI: Live! venues supporting the National Medal of Honor Museum Foundation
Anaheim White House supporting Caterina's Club
Bottleneck Management restaurants supporting the Clean Water Fund
The organization has also announced an alliance with the International Food and Beverage Technology Association (IFBTA) to deliver charitable-giving technology to the hospitality industry.
IFBTA and Round It Up America Announce Alliance to Deliver Charitable-GivingSubject Areas
Focus areas based on grantmaking activity
Frequently Asked Questions
What does Round It up America Inc fund?
Round It Up America strives to make change across America through a simple charitable giving program. The organization was founded after its co-founders heard disturbing news reports about the depletion of supplies at local food banks due to the economic downturn in 2009. The organization's core concept provides a platform for collective giving by allowing customers to "round up" their purchases, with the remaining change directed to local charities. Participating businesses—called Mission Part…
How do I apply for a grant from Round It up America Inc?
Round It Up America distributes funds collected from customers at participating business locations. Recent grants made in 2024 include: • Children of Fallen Patriots Foundation: $579,421 • Feeding America: $570,607 The organization's typical grant awards range from approximately $5,006 to $975,824. Total giving in 2024 was $8,742,908. Donations collected through Mission Partners are distributed to selected charities on a quarterly basis.
Where does Round It up America Inc make grants?
Round It Up America operates in all 50 states. Grant-making activity has been documented in Texas, California, and Florida.
What size grants does Round It up America Inc award?
In 2024, Round It up America Inc awarded 173 grants totaling $5.0M — an average of about $29K per grant, based on its IRS Form 990 filings.
What is Round It up America Inc's EIN?
Round It up America Inc's EIN (Employer Identification Number) is 45-2258715. IRS Form 990 filing data is available on this page for 2020–2024.
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Data last updated September 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.