Round It up America Inc
Round It Up America Inc is a Los Angeles, California–based public charity that provides financial and legal compliance services for businesses collecting customer donations for charities. Its platform supports checkout donations and other fundraising methods; participating businesses, called Mission Partners, select the charities that receive the funds.
Round It up America Inc at a glance
In short: Round It up America Inc gave $5.0M across 173 grants in 2024 (avg $29K), top state Virginia. 50% of 2024 grantees were new. Source: 2024 IRS Form 990.
- Annual giving (2024)
- $5,033,696
- +8.0% vs 2023
- Grants made (2024)
- 173
- -63.3% vs 2023
- Average grant
- $29,097
- +194.0% vs 2023
- Median grant
- $11,735
- Total assets
- $3,331,669
- -11.8% vs 2023
- New grantees (estimate)
- 50% first-time grantees (82 of 164, 2024)
- Primary geography
- Virginia (25% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to Round It up America Inc
- How to Apply
The website describes a process for businesses seeking to become Mission Partners: submit an inquiry, discuss the program with a representative, review and sign a Mission Partner Agreement, and select eligible…
The website describes a process for businesses seeking to become Mission Partners: submit an inquiry, discuss the program with a representative, review and sign a Mission Partner Agreement, and select eligible charities through a Fund Allocation Form. After charities are vetted, the organization arranges an introductory call and grant agreements; the program then begins collecting donations. The website states that Mission Partners—not Round It Up America—choose the charities, subject to vetting and board approval.
- Contact
Mailing address: 149 S Barrington Avenue 254, Los Angeles, CA 90049
Phone: (855) 554-7482
Website: https://rounditupamerica.org
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who Round It up America Inc funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Children of Fallen Patriots Foundation ($579K). Together the top 10 received $2.6M.
Grant Size Distribution
872 grants across all recorded years
The most common grant size was under $50K: 827 grants of 872 (95%).
Geographic Focus
Where this funder awards grants
The website says the platform is available in all 50 states. The 2024 filing shows grants across multiple states; the largest shares of grant dollars went to recipients in Virginia (25%), Illinois (14%), Texas (8%), California (6%), and New York (6%).
Grant Distribution by State
Share of 2024 grant dollars across all 173 itemized grants.
States
Cities
Is Round It up America Inc open to new grantees?
50%
first-time grantees, 2024
In 2024, 82 of 164 grantees (50%) were first-time recipients. First grants averaged $33K; repeat grants $28K. How we count
Medians: $13K first-time, $12K repeat.
Estimate from itemized grant lists in IRS Form 990 filings (2020–2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2024, annual grant giving ranged from $1.2M (2020) to $5.0M (2024). In 2024 it made 173 grants totaling $5.0M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Children of Fallen Patriots Foundation Reston, VA | Community Service Programs | $579,421 |
| Feeding America Chicago, IL | Community Service Programs | $570,607 |
| Hope for the Warriors Springfield, VA | Community Service Programs | $522,436 |
| United States Hispanic Chamber of Commerce Educational Fund Washington, DC | Community Service Programs | $295,000 |
| National Urban League New York, NY | Community Service Programs | $275,000 |
| Score Foundation Herndon, VA | Community Service Programs | $100,000 |
| American Red Cross Los Angeles, CA | Community Service Programs | $80,372 |
| Folds of Honor Foundation Owasso, OK | Community Service Programs | $56,791 |
| Boys & Girls Club of America Atlanta, GA | Community Service Programs | $50,600 |
| Burlingame Schools USD 454 Burlingame, KS | Community Service Programs | $50,000 |
Ready to take the next step with Round It up America Inc?
Financial History
Multi-year comparison from IRS filings
The filing type is Form 990 (a public charity). The organization’s 2024 filing says 91% of customer contributions go to the charities selected by Mission Partners, with an optional 2% withholding for credit-card processing fees; if that amount is not withheld, it is added to the charitable allocation. The filing states that 7% is for Round It Up America’s administrative fees, and that some Mission Partners elect to pay the administrative fee so that all donated funds go to charity.
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants |
|---|---|---|---|---|---|
| 2024 | $3,331,669 | $9,219,867 | $9,173,398 | $5,033,696 | 173 |
| 2023 | $3,778,845 | $8,762,165 | $8,710,333 | $4,660,916 | 471 |
| 2022 | $1,537,515 | $5,002,655 | $5,062,681 | $4,278,781 | 88 |
| 2021 | $1,212,929 | $4,771,536 | $4,854,700 | $3,498,680 | 96 |
| 2020 | $2,071,163 | $4,080,895 | $4,000,453 | $1,213,036 | 44 |
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
The organization’s stated mission is to make change across America through a charitable giving program in which customers can add donations to purchases. Its 2024 filing says distributed funds supported nonprofits providing meals for hunger programs, financial assistance to military families, disaster relief, education, medical assistance and research, and other community services.
Mission Partners choose the charities, which Round It Up America vets for compliance. The website lists eligibility criteria including 501(c)(3) status, domestic impact, favorable audits for the prior two years, and final approval by the organization’s board. If a charity has multiple purposes, donations must be earmarked for a qualifying charitable endeavor.
Examples of supported organizations illustrate the range of recipients. Children of Fallen Patriots Foundation says it provides scholarships, educational assistance, and career support to children who lost a parent in the line of duty. Feeding America describes its mission as advancing equitable access to nutritious food. Hope For The Warriors says it supports the quality of life of service members and families affected by line-of-duty injury or death. Folds of Honor Foundation says it provides educational scholarships to qualifying families of service members and first responders killed or disabled while serving.
Grantmaking
In 2024, Round It Up America reported 173 grants totaling $5,033,696. Grants ranged from $5,591 to $579,421, with a median of $11,735. The largest awards included $579,421 to Children of Fallen Patriots Foundation, $570,607 to Feeding America, and $522,436 to Hope For The Warriors. Other large recipients included the United States Hispanic Chamber of Commerce Educational Fund ($295,000), National Urban League ($275,000), and SCORE Foundation ($100,000). The filing lists the purpose for these grants as community service programs.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2024 filing lists Harald Herrmann as co-founder and chairman; Jennifer Weerheim as co-founder and treasurer; Phil Crawford, Paul Amestoy, and William Finkelstein as directors; and Michelle McCarthy as executive director.
Round It up America Inc is led by Michelle McCarthy, Executive Director on every filing since 2020; 1 of 6 officers listed in 2024 is compensated.
Officers on the 2024 filing
Michelle McCarthy
Executive Director
On filings since 2020
40 hrs/week
$143K (2020) → $241K (2024)
Harald Herrmann
Co-Founder & Chairman
On filings since 2020
1 hr/week
No compensation reported
Paul Amestoy
Director
On filings since 2020
1 hr/week
No compensation reported
Phil Crawford
Director
On filings since 2020
1 hr/week
No compensation reported
William Finkelstein
Director
On filings since 2020
1 hr/week
No compensation reported
Jennifer Weerheim
Co-Founder & Treasurer
On filings since 2020
1 hr/week
No compensation reported
Former officers (1)
- Former: Jott Condie (2020–2022) — Director
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $241K, to Michelle McCarthy (Executive Director).
Frequently asked questions about Round It up America Inc
How much does Round It up America Inc give each year?
Round It up America Inc gave $5.0M across 173 grants in 2024, according to its 2024 IRS Form 990. In 2023 it gave $4.7M across 471 grants.
What is Round It up America Inc's typical grant size?
Round It up America Inc's median grant in 2024 was $11,735, and its average grant was $29,097, across 173 grants on its 2024 IRS Form 990. Organizations receiving their first grant from Round It up America Inc that year got $33K on average.
Where does Round It up America Inc give grants?
Round It up America Inc's top state is Virginia, with 25% of the grant dollars itemized on its 2024 IRS Form 990. The next largest states were Illinois (14%) and Texas (8%). The most frequent recipient cities were Atlanta, GA (4 grants), Dallas, TX (3 grants), Las Vegas, NV (3 grants) and Houston, TX (3 grants).
Does Round It up America Inc give general operating support?
Not in 2024: none of the 173 grants with a stated purpose on Round It up America Inc's 2024 IRS Form 990 were described as general or operating support. Recurring purposes include "Community Service Programs" (173 grants).
Who are Round It up America Inc's largest grantees?
Round It up America Inc's largest 2024 grantees include Children of Fallen Patriots Foundation ($579,421), Feeding America ($570,607) and Hope for the Warriors ($522,436), according to its 2024 IRS Form 990. Together they received 33% of its itemized 2024 grant dollars.
How large is Round It up America Inc?
Round It up America Inc reported $3.3M in total assets on its 2024 IRS Form 990. Its revenue that year was $9.2M.
What does Round It up America Inc fund?
The organization’s stated mission is to make change across America through a charitable giving program in which customers can add donations to purchases. See mission & focus areas ↑
How do I apply for a grant from Round It up America Inc?
The website describes a process for businesses seeking to become Mission Partners: submit an inquiry, discuss the program with a representative, review and sign a Mission Partner Agreement, and select eligible… Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑
What is Round It up America Inc's EIN?
Round It up America Inc's EIN (Employer Identification Number) is 45-2258715. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Data update history
(6)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2020 (received by the IRS November 15, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS November 15, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS November 15, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS November 13, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS August 13, 2025)
- IRS filings on file for fiscal years 2020–2024
Live grants for the work Round It up America Inc funds
Philanthropy, Voluntarism & Grantmaking Open opportunities, soonest deadline first.
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Browse active grant opportunities in Round It up America Inc's focus areas in our free grants database
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Cite this profile
Grantable. (2026). Round It up America Inc funder profile. GrantGraph. Retrieved October 17, 2026, from https://grantable.co/funders/round-it-up-america-inc-morg_f721aef3c5f545e1bc08ffb3ee411604
BibTeX
@misc{grantable_452258715_2026,
author = {{Grantable}},
title = {{Round It up America Inc funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/round-it-up-america-inc-morg_f721aef3c5f545e1bc08ffb3ee411604},
note = {Accessed 2026-10-17. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Round It up America Inc's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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