Round It up America Inc

LOS ANGELES, CA EIN: 45-2258715 Website

Round It Up America is a 501(c)(3) nonprofit public benefit organization based in Los Angeles, California. Founded in 2009 by leaders in the restaurant industry, the organization operates a point-of-sale charitable giving platform that enables for-profit businesses to collect donations from customers at checkout. The program is designed to be cost-free to participating businesses and operates in all 50 states, 365 days a year.

Financial Overview

From 2024 IRS Form 990-PF · View filing

Total Assets

$3.3M

-11.8% YoY

Annual Giving

$5.0M

+8.0% YoY

Grant Count

173

-63.3% YoY

Avg Grant Size

$29K

+194.0% YoY

Research compiled by Grantable AI from public sources. Last updated April 2026.

Mission & Focus Areas

The organization's core concept provides a platform for collective giving by allowing customers to "round up" their purchases, with the remaining change directed to local charities. Participating businesses—called Mission Partners—select charities annually to receive donations, which are distributed quarterly.

Round It Up America manages legal and financial compliance for participating businesses, allowing them to assist important causes without administrative burden. The organization distributes charitable funds to nonprofits across the United States that provide:

Meals for hunger programs
Financial assistance to military families
Disaster relief services
Education
Medical assistance and research
Community service programs

Grantmaking

Round It Up America distributes funds collected from customers at participating business locations. Recent grants made in 2024 include:

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Geographic Focus

Where this funder awards grants

Round It Up America operates in all 50 states. Grant-making activity has been documented in Texas, California, and Florida.

Grant Distribution by State

District of Columbia $1.5M (18%)

Florida $1.3M (15%)

New York $1.2M (14%)

Virginia $689K (8%)

California $588K (7%)

Texas $477K (6%)

Minnesota $196K (2%)

Georgia $188K (2%)

+38 more states

Cities

ABILENEAFTONAIEAALAMEDAALAMOALBANYALBUQUERQUEALTA LOMAALTAMONTE SPRINGSAMELIA COURT HOUSEAMHERSTANCHORAGEANN ARBORANNAPOLISANNISTONANTELOPEAPACHE JUNCTIONAPPLE VALLEYARECIBOARLINGTON

Financial History

Multi-year comparison from IRS filings

2024 Financial Data:

Total Revenue: $9,219,867
Total Expenses: $9,173,398
Total Assets: $3,331,669
Total Liabilities: $3,431,000
Total Giving: $8,742,908
Number of Employees: 1

Tax Status:

501(c)(3) organization
Tax-exempt since November 2013
EIN: 45-2258715
NTEE Classification: Public Foundations (T30)

Rating: The organization holds a Three-Star rating with a score of 78%, indicating it is a good charity where donors can give with confidence.

Revenue

Expenses

Qualifying Distributions

Net Investment Income

Metric	2024	2023	2022
Total Assets	$3,331,669	$3,778,845	$1,537,515
Revenue	$9,219,867	$8,762,165	$5,002,655
Expenses	$9,173,398	$8,710,333	$5,062,681
Qualifying Distributions	—	—	—
Net Investment Income	—	—	—
Distributable Amount	—	—	—

Giving Over Time

Total grant dollars and number of grants per year

Grant Insights

How this funder distributes its grants

Top Recipients

Top 10 recipients in 2024

Grant Size Distribution

200 grants across all recorded years

Giving History

Grant recipients and amounts by year

Among its reported 2024 grants, the largest include Children of Fallen Patriots Foundation ($579,421), American Red Cross ($80,372), Boys & Girls Club of America ($50,600).

Recipient	Purpose	Amount
A QUINN JONES CENTER GAINESVILLE, FL	COMMUNITY SERVICE PROGRAMS	$11,345
AMELIA EARHART ELEMENTARY SCHOOL INDIO, CA	COMMUNITY SERVICE PROGRAMS	$10,710
AMERICAN RED CROSS LOS ANGELES, CA	COMMUNITY SERVICE PROGRAMS	$80,372
ANDERSON W CLARK MAGNET HIGH SCHOOL GLENDALE, CA	COMMUNITY SERVICE PROGRAMS	$11,406
ARCADIA VALLEY R-II SCHOOL DISTRICT IRONTON, MO	COMMUNITY SERVICE PROGRAMS	$25,000
ASPEN COMMUNITY SCHOOL SANTE FE, NM	COMMUNITY SERVICE PROGRAMS	$10,545
BASSETTI ELEMENTARY ABILENE, TX	COMMUNITY SERVICE PROGRAMS	$15,660
BATES ELEMENTARY WOODHAVEN, MI	COMMUNITY SERVICE PROGRAMS	$11,216
BAYSIDE MIDDLE SCHOOL VIRGINIA BEACH, VA	COMMUNITY SERVICE PROGRAMS	$11,715
BERRY MIDDLE SCHOOL MESQUITE, TX	COMMUNITY SERVICE PROGRAMS	$16,878

Leadership & Key People

Leadership team and compensation from IRS filings

Michelle McCarthy serves as Executive Director.

Compensation Overview

From 2024 IRS filing

From 2024 filing

Name	Title	Hours	Compensation
HARALD HERRMANN	CO-FOUNDER AND CHAIRMAN	1	—
JENNIFER WEERHEIM	CO-FOUNDER AND TREASURER	1	—
PHIL CRAWFORD	DIRECTOR	1	—
PAUL AMESTOY	DIRECTOR	1	—
WILLIAM FINKELSTEIN	DIRECTOR	1	—
MICHELLE MCCARTHY	EXECUTIVE DIRECTOR	40	$240,999

Recent Activity

Recent developments and announcements

Round It Up America has announced new partnerships with hospitality venues and restaurants to expand its charitable giving platform. Recent partnership announcements include:

New grants awarded as Operation Round-Up passes $250,000 in local giving

ECI: Live! venues supporting the National Medal of Honor Museum Foundation

Anaheim White House supporting Caterina's Club

Bottleneck Management restaurants supporting the Clean Water Fund

The organization has also announced an alliance with the International Food and Beverage Technology Association (IFBTA) to deliver charitable-giving technology to the hospitality industry.

IFBTA and Round It Up America Announce Alliance to Deliver Charitable-Giving

Subject Areas

Focus areas based on grantmaking activity

Philanthropy, Voluntarism & Grantmaking

Frequently Asked Questions

What does Round It up America Inc fund?

Round It Up America strives to make change across America through a simple charitable giving program. The organization was founded after its co-founders heard disturbing news reports about the depletion of supplies at local food banks due to the economic downturn in 2009. The organization's core concept provides a platform for collective giving by allowing customers to "round up" their purchases, with the remaining change directed to local charities. Participating businesses—called Mission Part…

How do I apply for a grant from Round It up America Inc?

Round It Up America distributes funds collected from customers at participating business locations. Recent grants made in 2024 include: • Children of Fallen Patriots Foundation: $579,421 • Feeding America: $570,607 The organization's typical grant awards range from approximately $5,006 to $975,824. Total giving in 2024 was $8,742,908. Donations collected through Mission Partners are distributed to selected charities on a quarterly basis.