National Retail Federation Inc logo

National Retail Federation Inc

501(c)(6) organization Washington, DC EIN: 13-5582627 Website

Nrf's mission is to advance and protect the interests of the retail industry and to help retailers achieve excellence in all areas of their business.

Key facts about National Retail Federation Inc

EIN
13-5582627
Latest 990 filing
Form 990, 2026
Total assets
$78,381,729

Data from IRS Form 990, 2026; updated September 2026.

Financial Overview

From 2026 IRS Form 990 · View filing

Total Assets

$78.4M

+3.5% YoY

Revenue

$93.4M

+24.2% YoY

Net Investment Income

$2.3M

-5.8% YoY

Expenses

$92.8M

+22.4% YoY

About National Retail Federation Inc

Based on IRS filings

National Retail Federation Inc is a public charity, based in Washington, DC. IRS filing data is available from 2021 through 2026. As of 2026, the organization holds $78.4M in total assets. Net investment income was $2.3M.

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Geographic Focus

Where this funder awards grants

Cities

Washington

Giving Over Time

Total grant dollars and number of grants per year

$0$10K$20K$30K1 grant2021 0 grants2022 0 grants2023 0 grants2024 0 grants2025 0 grants2026

In 2021 it made 1 grant totaling $25K.

Financial History

Multi-year comparison from IRS filings

Revenue
Expenses
Net Investment Income
$0$50M$100M$150M2021 2022 2023 2024 2025 2026
Metric202620252024
Total Assets$78,381,729$75,734,964$55,908,163
Revenue$93,415,296$75,217,888$68,642,983
Expenses$92,834,925$75,855,292$67,172,037
Net Investment Income$2,284,792$2,425,852$2,778,424

Data update history

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990 for fiscal year 2021 (received by the IRS June 15, 2021)
  2. Added Form 990 for fiscal year 2026 (received by the IRS June 25, 2026)

Leadership & Key People

Officers and directors from IRS filings

National Retail Federation Inc is led by Matthew R. Shay, President & CEO on every filing since 2021; 7 of 42 officers listed in 2026 are compensated.

Officers on the 2026 filing

  • Matthew R. Shay

    President & CEO

    On filings since 2021

    41.5 hrs/week

    $3.9M (2021) → $5.1M (2026)

  • William Thorne

    Senior Vice President, Public Relations & Executive Director

    Senior Vice President & Public Relations → Senior Vice President, Public Relations, Executive Director & Nrff, 2022

    Senior Vice President, Public Relations, Executive Director & Nrff → Senior Vice President, Public Relations & Executive Director, 2023

    On filings since 2021

    50 hrs/week

    $583K (2021) → $843K (2026)

  • Robert Eddy

    Chair

    Director → First Vice Chair, 2024

    First Vice Chair → Chair, 2025

    On filings since 2023

    0.5 hrs/week

    No compensation reported

  • Artemis Sakell

    Senior Director & Exhibits

    On filings since 2021

    50 hrs/week

    $424K (2021) → $640K (2026)

  • Anthony Hucker

    Director

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • Beth Aberg

    Director

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • Brian Cornell

    Director

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • Christopher Baldwin

    Director

    Immediate Past Chair → Director, 2022

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • Colleen Taylor

    Director

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • David Ratner

    Director

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • Edward W. Stack

    Director

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • Hal Lawton

    Director

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • Kimberly Smith

    Director

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • Marc Metrick

    Director

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • Michelle Gass

    Director

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • Sergio Rojas

    Director

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • Tiffany Zarfas Williams

    Director

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • Vivek Sankaran

    Director

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • David Rawlinson II

    Director

    On filings since 2023

    0.5 hrs/week

    No compensation reported

  • Horacio Barbeito

    Director

    On filings since 2023

    0.5 hrs/week

    No compensation reported

  • Joseph Dittmar

    Director

    On filings since 2023

    0.5 hrs/week

    No compensation reported

  • Shelley Bransten

    Director

    On filings since 2023

    0.5 hrs/week

    No compensation reported

  • Steven Williams

    Director

    On filings since 2023

    0.5 hrs/week

    No compensation reported

  • Tony Spring

    Director

    On filings since 2023

    0.5 hrs/week

    No compensation reported

  • Carrie Tharp

    Director

    On filings since 2024

    0.5 hrs/week

    No compensation reported

  • Harley Finkelstein

    Director

    On filings since 2024

    0.5 hrs/week

    No compensation reported

  • Ian Kahn

    Director

    On filings since 2024

    0.5 hrs/week

    No compensation reported

  • Marguerite Adzick

    Director

    On filings since 2024

    0.5 hrs/week

    No compensation reported

  • Doug Herrington

    Director

    On filings since 2025

    0.5 hrs/week

    No compensation reported

  • Steven Preston

    Director

    On filings since 2025

    0.5 hrs/week

    No compensation reported

  • Billy May

    Director

    New on the 2026 filing

    0.5 hrs/week

    No compensation reported

  • Connor Marsden

    Director

    New on the 2026 filing

    0.5 hrs/week

    No compensation reported

  • Michael Fiddelke

    Director

    New on the 2026 filing

    0.5 hrs/week

    No compensation reported

  • Michelle Wlazalo

    Director

    New on the 2026 filing

    0.5 hrs/week

    No compensation reported

  • Susan Morris

    Director

    New on the 2026 filing

    0.5 hrs/week

    No compensation reported

  • David French

    Senior Vice President & Government Relations

    On filings since 2021

    50 hrs/week

    $777K (2021) → $1.2M (2026)

  • Stephanie Martz

    Secretary & General Counsel

    General Counsel → Secretary & General Counsel, 2023

    On filings since 2021

    41.5 hrs/week

    $570K (2021) → $972K (2026)

  • Susan Newman

    Senior Vice President & Conferences

    On filings since 2021

    50 hrs/week

    $461K (2021) → $668K (2026)

  • Jill Dvorak

    Senior Vice President & Content-Education

    New on the 2026 filing

    50 hrs/week

    $541K (2026)

  • Anish Melwani

    Second Vice Chair

    Director → Second Vice Chair, 2025

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • John Furner

    First Vice Chair & Immediate Past Chair

    Second Vice Chair → Chair, 2022

    Chair → First Vice Chair & Immediate Past Chair, 2025

    On filings since 2021

    0.5 hrs/week

    No compensation reported

  • Mike George

    Immediate Past Chair

    Chair → Immediate Past Chair, 2022

    On filings since 2021

    0.5 hrs/week

    No compensation reported

Former officers (31)
  • Former: Martine Reardon (2022–2025) — Chief Marketing Officer & Executive Vice President
  • Former: David Wilkinson (2023–2025) — Director
  • Former: Suresh Krishna (2023–2025) — Director
  • Former: Jeff Gennette (2021–2023) — First Vice Chair
  • Former: John McAteer (2021–2023) — Director
  • Former: Kip Tindell (2021–2023) — Director
  • Former: Patrice Louvet (2021–2023) — Director
  • Former: Ray Allen (2021–2023) — Director
  • Former: Robert Wallstrom (2021–2023) — Director
  • Former: Sharon M. Leite (2021–2023) — Director
  • Former: Tyson Cornell (2021–2023) — Director
  • Former: Nancy Green (2023) — Director
  • Former: Eva Press (2021–2022) — Director · Filing note: Thru 122021
  • Former: Keith Lipert (2021–2022) — Director · Filing note: Thru 122021
  • Former: Lee Delaney (2021–2022) — Director · Filing note: Thru 42021
  • Former: Marla Beck (2021–2022) — Director · Filing note: Thru 102021
  • Former: Rodney Sides (2021–2022) — Director · Filing note: Thru 122021
  • Former: Steve Joyce (2021–2022) — Director · Filing note: Thru 102021
  • Former: Steve Laughlin (2021–2022) — Director · Filing note: Thru 52021
  • Former: Nancy Green Start (2022) — Director
  • Former: Robert Eddy Start (2022) — Director
  • Former: Steven Williams Start (2022) — Director
  • Former: Tony Spring Start (2022) — Director
  • Former: Claudio Del Vecchio (2021) — Director
  • Former: Gunther Bright (2021) — Director
  • Former: James Rhee (2021) — Director
  • Former: Lisa Marzetti (2021) — Senior Vice President, Member Development & Strategic
  • Former: Mitchell B. Modell (2021) — Director
  • Former: Rachel Mushahwar (2021) — Director
  • Former: Rachel Shechtman (2021) — Director
  • Former: Steve Knopik (2021) — Director

Data from IRS Form 990 filings, 2021–2026. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2026 IRS filing

Matthew R Shay — President and CEO: $5.1MMatthew R ShayPresident and CEO$5.1MDavid French — SVP, Government Relations: $1.2MDavid FrenchSVP, Government Relations$1.2MStephanie Martz — Secretary and General Counsel: $972KStephanie MartzSecretary and General Counsel$972KWilliam Thorne — SVP, Public Relations/Ed: $843KWilliam ThorneSVP, Public Relations/Ed$843KSusan Newman — SVP, Conferences: $668KSusan NewmanSVP, Conferences$668KArtemis Sakell — Senior Director, Exhibits: $640KArtemis SakellSenior Director, Exhibits$640KJill Dvorak — SVP, Content-Education: $541KJill DvorakSVP, Content-Education$541K

The highest reported compensation on the 2026 filing was $5.1M, to Matthew R Shay (President and CEO). 7 officers or directors reported compensation on that filing.

Frequently asked questions about National Retail Federation Inc

How large is National Retail Federation Inc?

National Retail Federation Inc reported $78.4M in total assets on its 2026 IRS Form 990. Its revenue that year was $93.4M.

Where does National Retail Federation Inc operate?

National Retail Federation Inc has awarded grants in District of Columbia.

What is National Retail Federation Inc's EIN?

National Retail Federation Inc's EIN (Employer Identification Number) is 13-5582627. IRS Form 990 filing data is available on this page for 2021–2026.

Data last updated September 2026. Sourced from IRS Form 990 filings.

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