Tourist Information Center (TIC) Grant Program

Tourist Information Center (TIC) Grant Program

Status: ACTIVE
Funder: Travel Wisconsin
Amount: Up to US $15,000
Last Updated: November 16, 2025

Summary

The Tourist Information Center (TIC) Grant Program, funded by Travel Wisconsin, supports nonprofit tourism organizations, municipalities, and Native American tribes in operating regional tourist information centers. This program offers reimbursement for up to 50% of eligible expenses, including staffing, signage, and display equipment, with a maximum of $15,000 per organization per year. This initiative aims to enhance traveler services and boost the economic impact of tourism in Wisconsin.

Overview

About Us Wisconsin’s smallest cabinet agency, based on budget and staff size, makes a tremendous impact. The Department of Tourism markets Wisconsin as one of America’s premier travel destinations under the brand name Travel Wisconsin. The team at Travel Wisconsin is honored to be joined by the Wisconsin Council on Tourism, our committee members and our industry partners to maintain tourism’s ranking as a top Wisconsin industry. Tourist Information Center (TIC) Grant Program The Tourist Information Center (TIC) grant program is open to nonprofit tourism organizations, municipalities or Native American tribes with expenditures associated with operating a regional tourist information center. Why You Should Apply A straightforward application process focuses on the traveler services your center provides and its positive economic impact on the region and the state.

Eligibility

You can learn more about this opportunity by visiting the funder's website. Your center must provide information on cultural, recreational and other tourism businesses. You must have a key location for travelers to stop, have trained staff and track visitors using the center.The grant program will reimburse up to 50 percent of eligible expenses.Staffing costs for the TIC Signage at or near center’s location or audio visual equipmentCosts for standard display equipment such as racks or shelvingAn eligible applicant may be reimbursed up to $15,000 per organization per year (7,500 per round).Eligible expenses for applications must be incurred in a specific timeframe before the application deadline.

Ineligibility

Items that are not eligible for funding include office overhead, publications, printing, advertising, promotional items (i.e. key chains, mugs,), public relations efforts or matching funds for Joint Effort Marketing projects.