Community Impact Grant Program

The Community Impact Grant Program, administered by the Nebraska Tourism Commission, offers marketing assistance to communities hosting major events that attract out-of-state visitors. Eligible applicants must demonstrate potential visitor attraction, outline marketing strategies, and provide evidence of expected national or international press coverage. This program encourages innovative marketing efforts to promote Nebraska as a destination, aiming to enhance tourism impact and visibility on a larger scale.

Description of Program
The Nebraska Tourism Commission administers this grant program, per Nebraska Revised Statute 81-3725, to provide marketing assistance grants to communities and organizations hosting national or international-caliber events held in Nebraska that have the potential to attract a significant percentage of out-of-state visitors and to generate favorable national or international press coverage for Nebraska. A community or organization applying for a grant shall provide:
documentation that the event will attract out-of-state visitors; details regarding the type of marketing that would be carried out with state funds; methodologies used to track the impact of marketing efforts and the number of out-of-state visitors attending the event; and details regarding the potential national or international press coverage that will be generated by the event.
Successful applicants will utilize creative marketing strategies to generally promote, encourage and attract visitors to the state, focusing on the use of media sources to promote their event on a nationwide or international scale and, in turn, gain national and international press coverage of their event and Nebraska.