Rockbridge Regional Tourism Board: Sponsorships Grant

The Rockbridge Regional Tourism Board has launched a sponsorship initiative to support local events within Rockbridge County, Buena Vista, and Lexington. Eligible businesses can apply for funding up to $3,000, with a total of $10,000 available. Applications will be reviewed biannually, emphasizing alignment with tourism marketing goals to attract visitors. Compliance with local regulations and a final report demonstrating marketing results are mandatory for funding consideration.

The Rockbridge Regional Tourism Board approved a sponsorship initiative allocating funds to support local events.
Businesses/Organizations applying for funding must be in compliance with the jurisdiction in which it operates, and possess the proper licenses, permits, and insurance to host events.
Event organizers may request a sponsorship utilizing one of the two rounds of requests per year—for events occurring January-June and for events occurring July-December.
The Tourism Board will review requests and award funds based on the strength of the request and how the event aligns with tourism's mission and marketing efforts to attract out-of-town visitors.
Funding
Businesses/Organizations applying for funding must be in compliance with the jurisdiction in which it operates, and possess the proper licenses, permits, and insurance to host events.
Event organizers may apply for a maximum of $3,000.Available Sponsorship funds are $10,000.The total available funds may, or may not, be fully awarded based on the number of applicants per round and by the strength of their applications.

Eligibility

Tourism sponsorship funds will be allocated exclusively to opportunities occurring within Rockbridge County, Buena Vista and Lexington.Criteria for AwardsTourism sponsorship funding requests must complement the Rockbridge Regional Tourism Board’s mission and marketing goals to attract visitors from out-of-town.The event must be in partnership with Rockbridge Regional Tourism and provide a final report. Additionally, the final report will be evaluated on overall marketing results—performance must be satisfactory in order to qualify for future applications.