Cultural Arts Event Marketing Fund

Program Status: CLOSED FOR FY2026 (All funds allocated)

Geographic Scope: Dallas, TX area

Program Focus: Marketing support for cultural arts events that generate hotel room nights in Dallas

Current Status

FY2026 Status: Application portal has closed; all available funds have been requested/allocated

Waitlist Available: Organizations can join a waitlist to be notified if funds become available through event cancellations or other circumstances

No Guarantee: There is no guarantee residual funding will become available

Waitlist Process: Organizations on waitlist will be contacted on first-come, first-served basis if funds become available

Eligibility Requirements

Minimum Hotel Room Nights: 30 hotel room nights minimum required (example: 10 rooms for 3 nights)

Event Types: Cultural arts events and similar programming that generates visitor hotel stays

Funding Calculation Methods

Applicants choose one of three calculation methods based on how they track attendance:

Method 1 - Attendance Numbers:

• Total Event Attendees × 0.09 = Total Hotel Room Nights
• Total Hotel Room Nights × $168 (Average Room Rate) = Total Revenue
• Total Revenue ÷ 10 = Final Eligible DTPID Amount
• Example: 1,000 attendees × 0.09 = 90 room nights; 90 × $168 = $15,120; $15,120 ÷ 10 = $1,512.00

Method 2 - Hotel Booking Code:

• Total Hotel Room Nights × $168 (Average Room Rate) = Total Revenue
• Total Revenue ÷ 10 = Final Eligible DTPID Amount
• Example: 1,000 room nights × $168 = $168,000; $168,000 ÷ 10 = $16,800.00

Method 3 - Ticket Sales/Registration:

• Total Ticket Sales Sold Outside DFW Area × 0.6 = Total Hotel Room Nights
• Total Hotel Room Nights × $168 (Average Room Rate) = Total Revenue
• Total Revenue ÷ 10 = Final Eligible DTPID Amount
• Example: 1,000 tickets × 0.6 = 600 room nights; 600 × $168 = $100,800; $100,800 ÷ 10 = $10,080.00

Contact Information

Program Contact: Kristina Kirkenaer-Hart

Address: 1807 Ross Avenue Suite 450, Dallas, TX 75201

Application Status - FY2026

The FY2026 Event Marketing Fund Application portal is CLOSED. Funding for FY2026 has been fully allocated. No new applications are being accepted for FY2026.

Waitlist Option

Organizations interested in applying for future funding availability can:

Sign up on the waitlist

Be notified if funds become available through cancellations

Be contacted on first-come, first-served basis

Note: No guarantee funds will become available

General Application Process (When Available)

1. Submission Method: Online form at dallastpid.com
2. Prerequisites: Minimum 30 hotel room nights required (example: 10 rooms × 3 nights)

Required Information

Application asks for:

Event/organization details

Expected attendance or hotel booking information

Financial projections based on selected calculation method

Event dates and description

Marketing plan or event details

Calculation Selection

Applicants select and calculate based on one of three methods:

Attendance Numbers Method:

Total attendees × 0.09 = room nights

Room nights × $168 = revenue

Revenue ÷ 10 = eligible amount

Hotel Booking Code Method:

Room nights × $168 = revenue

Revenue ÷ 10 = eligible amount

Ticket Sales Method:

Tickets sold outside DFW × 0.6 = room nights

Room nights × $168 = revenue

Revenue ÷ 10 = eligible amount

Instructions

• Print screen for records before submitting (Control+P or Command+P)
• Instructional video available: Recording with detailed instructions on how to fill out application
• Acknowledgment: Applicant confirms information is accurate and factually true; false statements may result in denial or revocation of funding
• All related event materials and final support documentation subject to review prior to DTPID payment

Submission Notes

• Applicants certify that information submitted is true and correct to best of knowledge
• Understand that false statements may result in denial or revocation of funding