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Cultural Arts Event Marketing Fund

DALLAS TOURISM PUBLIC IMPROVEMENT

Foundation Annual Travel & Tourism GrantsGrants for Arts
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Funding Amount

Up to 10% of calculated hotel room revenue (based on attendance, booking code, or ticket sales formulas)

Deadline

Rolling / Open

Grant Type

foundation

Overview

Cultural Arts Event Marketing Fund

Funder: Dallas Tourism Public Improvement District (DTPID)

Program Status: CLOSED FOR FY2026 (All funds allocated)

Geographic Scope: Dallas, TX area

Program Focus: Marketing support for cultural arts events that generate hotel room nights in Dallas

Current Status

FY2026 Status: Application portal has closed; all available funds have been requested/allocated

Waitlist Available: Organizations can join a waitlist to be notified if funds become available through event cancellations or other circumstances

No Guarantee: There is no guarantee residual funding will become available

Waitlist Process: Organizations on waitlist will be contacted on first-come, first-served basis if funds become available

Eligibility Requirements

Minimum Hotel Room Nights: 30 hotel room nights minimum required (example: 10 rooms for 3 nights)

Event Types: Cultural arts events and similar programming that generates visitor hotel stays

Funding Calculation Methods

Applicants choose one of three calculation methods based on how they track attendance:

Method 1 - Attendance Numbers:

  • Total Event Attendees × 0.09 = Total Hotel Room Nights

  • Total Hotel Room Nights × $168 (Average Room Rate) = Total Revenue

  • Total Revenue ÷ 10 = Final Eligible DTPID Amount

  • Example: 1,000 attendees × 0.09 = 90 room nights; 90 × $168 = $15,120; $15,120 ÷ 10 = $1,512.00

    • Method 2 - Hotel Booking Code:

  • Total Hotel Room Nights × $168 (Average Room Rate) = Total Revenue

  • Total Revenue ÷ 10 = Final Eligible DTPID Amount

  • Example: 1,000 room nights × $168 = $168,000; $168,000 ÷ 10 = $16,800.00

    • Method 3 - Ticket Sales/Registration:

  • Total Ticket Sales Sold Outside DFW Area × 0.6 = Total Hotel Room Nights

  • Total Hotel Room Nights × $168 (Average Room Rate) = Total Revenue

  • Total Revenue ÷ 10 = Final Eligible DTPID Amount

  • Example: 1,000 tickets × 0.6 = 600 room nights; 600 × $168 = $100,800; $100,800 ÷ 10 = $10,080.00

    • Contact Information

    Program Contact: Kristina Kirkenaer-Hart

    Phone: (214) 418-9229

    Email: kristina.hart@visitdallas.com

    Address: 1807 Ross Avenue Suite 450, Dallas, TX 75201

    How to Apply

    Application Status - FY2026

    The FY2026 Event Marketing Fund Application portal is CLOSED. Funding for FY2026 has been fully allocated. No new applications are being accepted for FY2026.

    Waitlist Option

    Organizations interested in applying for future funding availability can:

  • Sign up on the waitlist

  • Be notified if funds become available through cancellations

  • Be contacted on first-come, first-served basis

  • Note: No guarantee funds will become available

    • General Application Process (When Available)

    1. Submission Method: Online form at dallastpid.com
    2. Prerequisites: Minimum 30 hotel room nights required (example: 10 rooms × 3 nights)

    Required Information

    Application asks for:

  • Event/organization details

  • Expected attendance or hotel booking information

  • Financial projections based on selected calculation method

  • Event dates and description

  • Marketing plan or event details

    • Calculation Selection

    Applicants select and calculate based on one of three methods:

    Attendance Numbers Method:

  • Total attendees × 0.09 = room nights

  • Room nights × $168 = revenue

  • Revenue ÷ 10 = eligible amount

    • Hotel Booking Code Method:

  • Room nights × $168 = revenue

  • Revenue ÷ 10 = eligible amount

    • Ticket Sales Method:

  • Tickets sold outside DFW × 0.6 = room nights

  • Room nights × $168 = revenue

  • Revenue ÷ 10 = eligible amount

    • Instructions

    • Print screen for records before submitting (Control+P or Command+P)
    • Instructional video available: Recording with detailed instructions on how to fill out application
    • Acknowledgment: Applicant confirms information is accurate and factually true; false statements may result in denial or revocation of funding
    • All related event materials and final support documentation subject to review prior to DTPID payment

    Submission Notes

    • Applicants certify that information submitted is true and correct to best of knowledge
    • Understand that false statements may result in denial or revocation of funding
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    Focus Areas & Funding Uses

    Fields of Work

    travel-tourismarts

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