Tour Operator Incentive Program

Program Status: Active

Geographic Scope: Dallas, TX area

The Tour Operator Incentive Program provides funding to tour operators to attract group visits to Dallas that generate hotel room nights.

Eligibility Requirements

Minimum Hotel Room Nights: 15 hotel room nights required

Eligible Tour Operators: Those bringing organized groups to Dallas hotels

Funding Details

Calculation Method:

• Contracted room nights × contracted room rate = Total room revenue
• Maximum incentive = Total room revenue ÷ 10

Funding Available: Subject to annual allocation and DTPID board approval

Contact Information

Program Contact: Kristina Kirkenaer-Hart

Address: 1807 Ross Avenue Suite 450, Dallas, TX 75201

Pre-Event Application Process

1. Timing: Submit prior to tour dates
2. Submission Method: Online form
3. Requirement: Minimum 15 hotel room nights required

Required Information - Tour Operator Details

• Tour operator company name
• Contact first name and last name
• Contact phone number
• Contact email address

Required Information - Tour Details

• Tour name
• Tour start date
• Tour end date
• Hotel name where group will stay
• Hotel address

Required Information - Financial Calculation

Calculate Maximum Incentive:

Contracted room nights (nights × rooms = total room nights)

Contracted room rate

Total room revenue (total hotel room nights × rate)

Maximum Dallas TPID Incentive (total room revenue ÷ 10)

Request Amount:

Dallas TPID Incentive Funds Requested (cannot exceed maximum, which is total room revenue ÷ 10)

Additional Required Information

• Brief tour description
• Annual revenue (if required)

Application Type Selection

• Select: Tour Operator Pre-Event
• Select Lead Type as appropriate

Submission Instructions

• Print screen for records before submitting (Control+P or Command+P)
• Acknowledgment: Signatory confirms information is accurate and agrees to review of all group visit materials and final support documentation prior to DTPID payment

Post-Event Process

Refer to Post-Event Tour Operator Reimbursement Form for documentation required after tour completion (within 30 days of departure)