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Tour Operator Incentive Program

DALLAS TOURISM PUBLIC IMPROVEMENT

Foundation Annual Travel & Tourism Grants

Funding Amount

Up to 10% of total room revenue (calculated as total room nights × average room rate ÷ 10)

Deadline

Rolling / Open

Grant Type

foundation

Overview

Tour Operator Incentive Program

Funder: Dallas Tourism Public Improvement District (DTPID)

Program Status: Active

Geographic Scope: Dallas, TX area

Overview: The Tour Operator Incentive Program provides funding to tour operators to attract group visits to Dallas that generate hotel room nights.

Eligibility Requirements

Minimum Hotel Room Nights: 15 hotel room nights required

Eligible Tour Operators: Those bringing organized groups to Dallas hotels

Funding Details

Calculation Method:

  • Contracted room nights × contracted room rate = Total room revenue

  • Maximum incentive = Total room revenue ÷ 10
  • Funding Available: Subject to annual allocation and DTPID board approval

    Contact Information

    Program Contact: Kristina Kirkenaer-Hart

    Phone: +1 (945) 214-8111

    Email: kristina.hart@visitdallas.com

    Address: 1807 Ross Avenue Suite 450, Dallas, TX 75201

    How to Apply

    Pre-Event Application Process

    1. Timing: Submit prior to tour dates
    2. Submission Method: Online form
    3. Requirement: Minimum 15 hotel room nights required

    Required Information - Tour Operator Details

    • Tour operator company name
    • Contact first name and last name
    • Contact phone number
    • Contact email address

    Required Information - Tour Details

    • Tour name
    • Tour start date
    • Tour end date
    • Hotel name where group will stay
    • Hotel address

    Required Information - Financial Calculation

    Calculate Maximum Incentive:

  • Contracted room nights (nights × rooms = total room nights)

  • Contracted room rate

  • Total room revenue (total hotel room nights × rate)

  • Maximum Dallas TPID Incentive (total room revenue ÷ 10)
  • Request Amount:

  • Dallas TPID Incentive Funds Requested (cannot exceed maximum, which is total room revenue ÷ 10)
  • Additional Required Information

    • Brief tour description
    • Annual revenue (if required)

    Application Type Selection

    • Select: Tour Operator Pre-Event
    • Select Lead Type as appropriate

    Submission Instructions

    • Print screen for records before submitting (Control+P or Command+P)
    • Acknowledgment: Signatory confirms information is accurate and agrees to review of all group visit materials and final support documentation prior to DTPID payment

    Post-Event Process

    Refer to Post-Event Tour Operator Reimbursement Form for documentation required after tour completion (within 30 days of departure)

    Focus Areas & Funding Uses

    Fields of Work

    travel-tourism

    Categories

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