Dallas Tourism Public Improvement
Dallas Tourism Public Improvement is a public charity based in Dallas, Texas. The Dallas Tourism Public Improvement District (DTPID) supports marketing and incentives intended to strengthen Dallas as a convention and tourism destination, including cultural-event marketing and programs that generate hotel stays.
Key facts about Dallas Tourism Public Improvement
- EIN
- 61-1689405
- Latest 990 filing
- Form 990, 2025
- Total assets
- $41,548,469
- How to apply
- Use the applicable pre-event application form. Full details ↓
Data from IRS Form 990, 2025; updated September 2026. Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Financial Overview
From 2025 IRS Form 990 · View filing
Total Assets
$41.5M
+9.8% YoY
Revenue
$25.2M
-2.7% YoY
Net Investment Income
$1.3M
-10.4% YoY
Expenses
$20.9M
-18.8% YoY
How Dallas Tourism Public Improvement gives
- 59% of 2023 grantees were also funded in 2022. Method
Estimate from itemized grant lists in IRS Form 990 filings (2023). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Mission & Focus Areas
The organization’s stated mission is to improve convention and group hotel bookings and hotel room-night consumption in Dallas. Its programs support destination marketing and sales, event and hotel incentives, site visits and familiarization tours, and local arts and cultural event marketing.
The Cultural Arts Event Marketing Fund offers local groups and organizations the opportunity to seek support for marketing qualifying events. The fund is designed to attract or retain groups, visitors, and hotel activity in Dallas. The organization reports that its arts and culture support has included a range of local organizations. For example, the State Fair of Texas describes its mission as celebrating Texas through agriculture, education, community involvement, and family-friendly entertainment; the Dallas Symphony Association says its mission is to inspire and change lives through musical excellence; and the Dallas Holocaust and Human Rights Museum says it teaches Holocaust history and advances human rights.
Grantmaking
In 2023, the organization reported $2,488,748 in grants across 66 awards. Examples of 2023 recipients include the State Fair of Texas ($100,000), Dallas Safari Club ($92,000), Women’s Foodservice Forum ($81,000), Dallas Symphony Association ($37,500), and the Dallas Holocaust and Human Rights Museum, Dallas White Rock Marathon, Dallas Zoological Society, and Dallas Museum of Art ($25,000 each).
Open Grants
3 open opportunities from Dallas Tourism Public Improvement
Cultural Arts Event Marketing Fund
Dallas Tourism Public Improvement
Amount
Up to 10% of calculated hotel room revenue (based on attendance, booking code, or ticket sales formulas)
Deadline
Rolling / Open
Hotel Marketing Incentive Program (HMIP)
Dallas Tourism Public Improvement
Amount
Up to $300,000 per hotel per fiscal year (maximum 10% of room revenue or approved incentive, whichever is less)
Deadline
Rolling / Open
Tour Operator Incentive Program
Dallas Tourism Public Improvement
Amount
Up to 10% of total room revenue (calculated as total room nights × average room rate ÷ 10)
Deadline
Rolling / Open
Ready to take the next step with Dallas Tourism Public Improvement?
Geographic Focus
Where this funder awards grants
Programs focus on Dallas, Texas. The district assessment applies to participating hotels within Dallas city limits that have 100 or more rooms. Cultural-event applicants must show marketing to communities outside a 50-mile radius of Dallas.
Grant Distribution by State
Cities
Giving Over Time
Total grant dollars and number of grants per year
From 2022 to 2023, annual grant giving ranged from $1.3M (2022) to $2.5M (2023). In 2023 it made 66 grants totaling $2.5M.
Grant Insights
How this funder distributes its grants
Grant Size Distribution
129 grants across all recorded years
The most common grant size was under $50K: 119 grants of 129 (92%).
Giving History
Grant recipients and amounts by year
No grants recorded for 2025.
Financial History
Multi-year comparison from IRS filings
| Filing year | Assets | Revenue | Expenses | Grant count |
|---|---|---|---|---|
| 2025 | $41,548,469 | $25,159,301 | $20,854,532 | 0 |
| 2024 | $37,857,102 | $25,863,667 | $25,693,929 | 0 |
| 2023 | $38,304,578 | $21,845,494 | $17,644,145 | 66 |
The 2023 filing reports a grant total of $2,488,748.
| Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Total Assets | $41,548,469 | $37,857,102 | $38,304,578 |
| Revenue | $25,159,301 | $25,863,667 | $21,845,494 |
| Expenses | $20,854,532 | $25,693,929 | $17,644,145 |
| Net Investment Income | $1,311,780 | $1,464,630 | $928,147 |
Data update history
When this profile's IRS filing data changed on Grantable
- IRS filings on file for fiscal years 2020–2025
Leadership & Key People
Leadership team and compensation from IRS filings
The 2025 filing lists Fred Euler as executive director; Greg White as chairman; Mark Woelffer as vice chair and treasurer; and Carolyn Dent, Bruce Roy, Chris A. Pilavakis, David Sher, Robbie Tawil, Noeha Coutry, and Mike Patel as directors.
Dallas Tourism Public Improvement is led by Fred Euler, Executive Director on every filing since 2021; 1 of 12 officers listed in 2025 is compensated.
Officers on the 2025 filing
Fred Euler
Executive Director
On filings since 2021
20 hrs/week
$62K (2021) → $63K (2025)
Greg White
Chairman
On filings since 2020
5 hrs/week
No compensation reported
Brett Krafft
Director
On filings since 2020
1 hr/week
No compensation reported
Mike Patel
Director
On filings since 2020
1 hr/week
No compensation reported
Noeha Coutry
Director
On filings since 2021
1 hr/week
No compensation reported
Bruce Roy
Director
On filings since 2022
1 hr/week
No compensation reported
Robbie Tawil
Director
On filings since 2022
1 hr/week
No compensation reported
Chris A. Pilavakis
Director
On filings since 2023
1 hr/week
No compensation reported
Carolyn Dent
Director
On filings since 2024
1 hr/week
No compensation reported
David Sher
Director
On filings since 2024
1 hr/week
No compensation reported
Mark Woelffer
Vice Chair
Vice Chairman → Vice Chair & Treasurer, 2024
Vice Chair & Treasurer → Vice Chair, 2025
On filings since 2020
2 hrs/week
No compensation reported
Sean Kennerty
Secretary
Director → Secretary, 2022
On filings since 2020
2 hrs/week
No compensation reported
Former officers (6)
- Former: Andrea Gates (2020–2023) — Director
- Former: Michael Koffler (2020–2023) — Director
- Former: Sven-Erik Richter (2022–2023) — Director
- Former: Kevin Gilbert (2020–2022) — Director
- Former: Robert Watson (2020–2022) — Director
- Former: Patti Hansen (2020–2021) — Director
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $63K, to Fred Euler (Executive Dir.).
Contact
Mailing address: 1807 Ross Avenue 450, Dallas, TX 75201
Phone: (214) 571-1005
Website: https://dallastpid.com
Frequently asked questions about Dallas Tourism Public Improvement
How large is Dallas Tourism Public Improvement?
Dallas Tourism Public Improvement reported $41.5M in total assets on its 2025 IRS Form 990. Its revenue that year was $25.2M.
What does Dallas Tourism Public Improvement fund?
The organization’s stated mission is to improve convention and group hotel bookings and hotel room-night consumption in Dallas. Its programs support destination marketing and sales, event and hotel incentives, site visits and familiarization tours, and local arts and cultural event marketing. See mission & focus areas ↑
How do I apply for a grant from Dallas Tourism Public Improvement?
Use the applicable pre-event application form. Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑
Where does Dallas Tourism Public Improvement make grants?
Programs focus on Dallas, Texas. The district assessment applies to participating hotels within Dallas city limits that have 100 or more rooms. Cultural-event applicants must show marketing to communities outside a 50-mile radius of Dallas.
What is Dallas Tourism Public Improvement's EIN?
Dallas Tourism Public Improvement's EIN (Employer Identification Number) is 61-1689405. IRS Form 990 filing data is available on this page for 2020–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Here's the math on researching Dallas Tourism Public Improvement by hand.
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