Dallas Tourism Public Improvement District Corporation

In 2023, the organization reported $2,488,748 in grants across 66 awards. Examples of 2023 recipients include the State Fair of Texas ($100,000), Dallas Safari Club ($92,000), Women’s Foodservice Forum ($81,000), Dallas Symphony Association ($37,500), and the Dallas Holocaust and Human Rights Museum, Dallas White Rock Marathon, Dallas Zoological Society, and Dallas Museum of Art ($25,000 each).

The Cultural Arts Event Marketing Fund offers awards of up to $25,000 annually. Eligible events must be open to the public, benefit participating hotels, generate at least 30 hotel room nights, and include marketing to communities outside a 50-mile radius of Dallas intended to promote Dallas as an overnight destination. Applications are to be submitted at least 90 days before the event; approved applicants submit a final report within 30 days after the event and receive reimbursement for approved expenses. Nonprofit entities may receive up to 50% of approved funding upfront. Events primarily organized as fundraisers or galas, expos and conventions, and events receiving other DTPID funds are ineligible. The FY2027 Event Marketing Fund application portal is closed, with a waitlist available if funds become available.

The Hotel Marketing Incentive Program is described as active through September 30, 2029. It is for participating hotels seeking to attract single-property meetings or smaller-group bookings. Qualifying events must have at least 10 guestrooms on the peak night and compete with cities or properties outside Dallas. The maximum incentive is 10% of actualized room revenue or the approved incentive amount, whichever is less; the stated maximum per hotel per fiscal year is $300,000, subject to change by the board.

The Tour Operator Incentive Program is also described as active. It supports tour operators bringing organized groups to Dallas hotels, with at least 15 hotel room nights required. Funding is subject to annual allocation and board approval; the stated maximum incentive is total room revenue divided by 10.