Funding Amount

Not stated

Deadline

Deadline not published

Grant Type

Foundation

Can we apply?

Check your organization against each line. Taken from the listing; confirm with the funder's guidelines.

Geography

  • Based in Kansas City only

Required status

  • 501(c)(3) tax-exempt status

Other requirements

  • _You can learn more about this opportunity by visiting the funder's [website](https://corporate.hallmark.com/citizenship/hallmark-community/community-involvement/support-guidelines/)._
  • When applying online, organizations will be asked to provide the following
  • This is required before any request can be given further consideration
  • With limited resources, we pursue our mission only in communities where we have major operating facilities

Not eligible / not funded

  • Not eligible: Company policy, budget limitations and/or federal law prevent us from providing support to
  • Not eligible: Individuals, for any purpose including travel, starting a business, or paying back loans
  • Not eligible: Religious organizations, unless they can demonstrate that services are provided to the community-at-large and funds are separated from religious purposes
  • Not eligible: Fraternal or international organizations
  • Not eligible: Sports teams and athletic organizations
  • Not eligible: Individual youth clubs, troops, groups or school classrooms
  • Not eligible: Social clubs
  • Not eligible: Disease-specific organizations whose local chapters primarily raise funds for national research
  • Not eligible: Organizations otherwise eligible for consideration generally will not be funded for
  • Not eligible: Past operating deficits
  • Not eligible: Endowment or foundation funds
  • Not eligible: Travel and conferences

Overview

Community Involvement Program Guidelines

The mission of our Community Involvement Program is simple.

  • All children have the chance to grow up as healthy, productive and caring persons;
  • Vibrant arts and cultural experiences enrich the lives of all citizens;
  • There is a strong infrastructure of basic institutions and services, especially for persons in need; and
  • All citizens feel a responsibility to serve their community.

Organizations that serve the communities where we operate facilities and that share this same mission may apply for the following types of support from Hallmark:

  • Cash contributions for specific programs, capital improvements and, in some cases, operating support.
  • Volunteer assistance. Organizations may request assistance in recruiting Hallmark employees for board membership, program services and other meaningful volunteer experiences.
  • Product donations.
  • Fundraising event sponsorship for organizations based in Kansas City only.

Cash contributions are provided by both Hallmark Cards, Inc., and the Hallmark Corporate Foundation, an endowed foundation funded solely by Hallmark. Although there are some legal restrictions on how funds from the Hallmark Corporate Foundation may be used, the Foundation supports the same mission and employs the same online application process.

Eligibility

_You can learn more about this opportunity by visiting the funder's website._

  • When applying online, organizations will be asked to provide the following:
  • Charitable status through a 501(c)(3) designation from the Internal Revenue Service or by meeting other requirements as a publicly supported entity.
  • This is required before any request can be given further consideration.
  • Kansas City metropolitan area
  • Center, Texas
  • Lawrence, Kansas
  • Leavenworth, Kansas
  • Liberty, Missouri
  • Metamora, Illinois
  • All non-profit organizations receiving support from Hallmark or the Hallmark Corporate Foundation in the form of grants, sponsorships and product donations must not discriminate in employment practices or delivery of goods and services, on the basis of race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status or any legally protected status.

Ineligibility

  • Individuals, for any purpose including travel, starting a business, or paying back loans.
  • Religious organizations, unless they can demonstrate that services are provided to the community-at-large and funds are separated from religious purposes.
  • Fraternal or international organizations.
  • Sports teams and athletic organizations.
  • Individual youth clubs, troops, groups or school classrooms.
  • Social clubs.
  • Disease-specific organizations whose local chapters primarily raise funds for national research.
  • Organizations otherwise eligible for consideration generally will not be funded for:
  • Past operating deficits.
  • Endowment or foundation funds.
  • Travel and conferences.
  • Scholarly or health-related research.
  • Scholarship funds.
  • Hallmark does not engage in sponsorship or marketing opportunities with nonprofit organizations where promotion of the corporate name and identity to potential consumers is of primary consideration.
  • We do not fund any proposals for film, television or radio programs.
  • Retail merchandise from the Halls department store in Kansas City is not normally available for charitable donation.

What Hallmark Corporate Foundation actually gave

Source: IRS Form 990-PF, 2023 — the most recent filing with itemized grants

Grants in 2023
178
Total given
$242K
Median grant
$500
Range
$25–$135K
  • By dollars: Missouri 79%, Kansas 15%, Virginia <1%. Top recipient cities: Kansas City, MO; Lawrence, KS; Lenexa, KS.
  • 100% of grants with a stated purpose were for general or operating support.
  • 28% of recipients were new grantees, not repeat recipients.

Example grants

  • United Way of Greater Kansas City · Kansas City, MO

    General purpose

    $135K

  • Girl Scouts of Ne Kansas & NW Missouri · Overland Park, KS

    General purpose

    $4,750

  • Good Shepherd Catholic School · Shawnee, KS

    General purpose

    $4,500

  • Bright Future Fund · Kansas City, MO

    General purpose

    $2,000

  • First Christian Church · Independence, MO

    General purpose

    $2,000

IRS Form 990-PF, 2023. Amounts as reported by the funder. Full 990 history →

Focus Areas & Funding Uses

Fields of Work

  • Nonprofits
  • Arts
  • Community services
  • Corporate

Categories

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