Hallmark Corporate Foundation
Hallmark Corporate Foundation is a private foundation based in Kansas City, Missouri. Its Community Involvement Program describes support for communities where Hallmark operates facilities, with aims that include children’s well-being, arts and cultural experiences, strong basic services, and community service.
Hallmark Corporate Foundation at a glance
- Total assets
- $45,675
- -0.3% vs 2024
- Expenses (2025)
- $157
- +12.9% vs 2024
- Latest 990 filing
- Form 990-PF, 2025 View filing
Data from IRS Form 990-PF, 2025; updated October 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to Hallmark Corporate Foundation
- Accepts unsolicited proposals
- No
- How to Apply
-
The 2025 filing says the foundation does not accept unsolicited requests for funds. Separately, the Community Involvement Program is listed as currently open and says organizations serving communities where Hallmark operates facilities and sharing the program’s mission may apply. The program describes possible cash contributions, volunteer assistance, product donations, and—only for Kansas City-based organizations—fundraising-event sponsorship. It provides no application materials or deadline in the information available here.
- Contact
Mailing address: 2480 Pershing Road 600, Kansas City, MO 64108
Phone: (816) 545-3187
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Open Grants
1 open opportunity from Hallmark Corporate Foundation
Who Hallmark Corporate Foundation funds
How this funder distributes its grants
Grant Size Distribution
558 grants across all recorded years
The most common grant size was under $50K: 549 grants of 558 (98%).
Geographic Focus
Where this funder awards grants
The program describes eligibility in relation to communities where Hallmark operates facilities but does not name those communities. The 2023 grants listed include organizations in Kansas City, Missouri; Liberty, Missouri; Overland Park, Kansas; and Charlottesville, Virginia.
Grant Distribution by State
States
Cities
Is Hallmark Corporate Foundation open to new grantees?
28%
first-time grantees, 2023
In 2023, 49 of 177 grantees (28%) were first-time recipients. First grants averaged $404; repeat grants $2K. How we count
Medians: $500 first-time, $500 repeat.
- 67% of 2023 grantees were also funded in 2022. Method
- Giving fell 78% from 2020 to 2023. Method
- In 2023 it paid out well above its IRS minimum distribution (the 5% rule). Method
Estimate from itemized grant lists in IRS Form 990-PF filings (2020–2023). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2023, annual grant giving ranged from $242K (2023) to $1.1M (2020). In 2023 it made 178 grants totaling $242K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| United Way of Greater Kansas City Kansas City, MO | General Purpose | $135,241 |
| Girl Scouts of Ne Kansas & NW Missouri Overland Park, KS | General Purpose | $4,750 |
| Good Shepherd Catholic School Shawnee, KS | General Purpose | $4,500 |
| Bright Future Fund Kansas City, MO | General Purpose | $2,000 |
| First Christian Church Independence, MO | General Purpose | $2,000 |
| Friends of the Zoo Inc of Kansas City MO Kansas City, MO | General Purpose | $2,000 |
| Harvesters Kansas City, MO | General Purpose | $2,000 |
| Ronald McDonald House Charities of Kansas City Kansas City, MO | General Purpose | $2,000 |
| St Pius X High School Kansas City, MO | General Purpose | $2,000 |
| St Therese Catholic School Kansas City, MO | General Purpose | $2,000 |
Ready to take the next step with Hallmark Corporate Foundation?
Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Qualifying Distributions | Net Investment Income | Distributable Amount |
|---|---|---|---|---|---|---|---|---|
| 2025 | $45,675 | — | $157 | — | — | — | — | $2,257 |
| 2024 | $45,832 | — | $139 | — | — | — | — | $2,223 |
| 2023 | $44,971 | $242,823 | $244,422 | $242,320 | 178 | $242,320 | $3 | $2,264 |
| 2022 | $46,570 | $1,033,862 | $1,035,149 | $1,033,855 | 195 | $1,033,855 | $65,909 | $1,535 |
| 2021 | $47,857 | $946,764 | $948,710 | $948,557 | 185 | $948,568 | $92,267 | $1,063 |
| 2020 | $49,803 | $718,415 | $1,106,472 | $1,106,472 | 247 | — | $49 | $27,693 |
Under IRS private-foundation payout rules, Hallmark Corporate Foundation reported a distributable amount of $2K for 2025 — the minimum it must pay out in qualifying distributions.
Research compiled by Grantable AI from public sources. Last updated October 2026.
Mission & Focus Areas
The Community Involvement Program aims to help create communities where children can grow up healthy, productive, and caring; arts and cultural experiences enrich residents’ lives; basic institutions and services are strong, especially for people in need; and residents feel responsible for serving their communities. The program describes support for specific programs, capital improvements, and, in some cases, operating support. It also offers volunteer assistance and product donations, and provides fundraising-event sponsorship for organizations based in Kansas City only.
The 2023 grantees illustrate the range of organizations supported. United Way of Greater Kansas City describes its work as addressing health, education, and financial stability in the region. Other grantees describe work in zoo and aquarium conservation, education, family support during children’s healthcare, home repairs for low-income homeowners, services for children and families in poverty, and connecting children in need with music. These are the grantees’ stated missions, not stated foundation priorities.
Grantmaking
In 2023, the foundation reported $242,320 in grants across 178 grants. The listed awards include $135,241 to United Way of Greater Kansas City and $2,000 each to Friends of the Zoo Inc. of Kansas City, William Jewell College, the University of Virginia Law School Foundation, and Ronald McDonald House Charities of Kansas City. Christmas in October, Operation Breakthrough, and Band of Angels each received $1,250.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2025 filing lists Molly Cropper as president; Albert P. Mauro Jr. as vice president/secretary; Joseph W. Kauten as treasurer; and Donald J. Hall Jr., David E. Hall, and Mike Perry as directors.
Hallmark Corporate Foundation is led by Molly Cropper, President on the 2025 filing; none of the 6 officers listed in 2025 report compensation.
Officers on the 2025 filing
Molly Cropper
President
New on the 2025 filing
40 hrs/week
No compensation reported
David E. Hall
Director
On filings since 2020
1 hr/week
No compensation reported
Donald J. Hall Jr.
Director
On filings since 2020
1 hr/week
No compensation reported
Mike Perry
Director
On filings since 2020
1 hr/week
No compensation reported
Albert P. Mauro Jr.
Vice President & Secretary
On filings since 2020
1 hr/week
No compensation reported
Joseph W. Kauten
Treasurer
On filings since 2022
1 hr/week
No compensation reported
Former officers (4)
- Former: Hannah C. Franz (2023–2024) — President
- Former: Amy Winterscheidt (2020–2022) — President
- Former: Sabrina Wiewel (2020–2022) — Director
- Former: Angela L. Tower (2020) — Treasurer
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about Hallmark Corporate Foundation
How large is Hallmark Corporate Foundation?
Hallmark Corporate Foundation reported $46K in total assets on its 2025 IRS Form 990-PF.
What does Hallmark Corporate Foundation fund?
The Community Involvement Program aims to help create communities where children can grow up healthy, productive, and caring; arts and cultural experiences enrich residents’ lives; basic institutions and services are strong, especially for people in need; and residents feel responsible for serving their communities. See mission & focus areas ↑
How do I apply for a grant from Hallmark Corporate Foundation?
The 2025 filing says the foundation does not accept unsolicited requests for funds. Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑
Where does Hallmark Corporate Foundation make grants?
The program describes eligibility in relation to communities where Hallmark operates facilities but does not name those communities. The 2023 grants listed include organizations in Kansas City, Missouri; Liberty, Missouri; Overland Park, Kansas; and Charlottesville, Virginia.
How much is Hallmark Corporate Foundation required to give away each year?
Private foundations must generally distribute about 5% of their assets annually. For 2025, Hallmark Corporate Foundation reported a distributable amount of $2K on its IRS Form 990-PF — the minimum it must pay out in qualifying distributions.
What is Hallmark Corporate Foundation's EIN?
Hallmark Corporate Foundation's EIN (Employer Identification Number) is 43-1303258. IRS Form 990 filing data is available on this page for 2020–2025.
Does Hallmark Corporate Foundation accept unsolicited proposals?
No, according to Grantable's research on the foundation's published guidelines. See how to apply ↑
Data last updated October 2026. Sourced from IRS Form 990-PF filings. Research dossier generated October 2026.
Data update history
(7)
When this profile's IRS filing data changed on Grantable
- Updated Form 990-PF for fiscal year 2020 (received by the IRS May 4, 2021)
- Updated Form 990-PF for fiscal year 2021 (received by the IRS March 4, 2022)
- Updated Form 990-PF for fiscal year 2022 (received by the IRS May 15, 2023)
- Updated Form 990-PF for fiscal year 2023 (received by the IRS May 1, 2024)
- Updated Form 990-PF for fiscal year 2024 (received by the IRS June 18, 2025)
- Added Form 990-PF for fiscal year 2025 (received by the IRS May 12, 2026)
- IRS filings on file for fiscal years 2020–2024
Explore Open Grants
Browse active grant opportunities in Hallmark Corporate Foundation's focus areas in our free grants database
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Cite this profile
Grantable. (2026). Hallmark Corporate Foundation funder profile. GrantGraph. Retrieved October 14, 2026, from https://grantable.co/funders/hallmark-corporate-foundation-morg_ff372de8ee8b470f934c597693ce19c9
BibTeX
@misc{grantable_431303258_2026,
author = {{Grantable}},
title = {{Hallmark Corporate Foundation funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/hallmark-corporate-foundation-morg_ff372de8ee8b470f934c597693ce19c9},
note = {Accessed 2026-10-14. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Hallmark Corporate Foundation's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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