Managing Wisconsin cranberry market, research, development and education
Key facts about Wisconsin Cranberry Board Inc
In short: Wisconsin Cranberry Board Inc gave $577K across 5 grants in 2025 (avg $115K), mostly in Wisconsin. Source: 2025 IRS Form 990 filing.
- EIN
- 39-1456308
- Latest 990 filing
- Form 990 filing, 2025
- Annual giving (2025)
- $577,138
- Grants made (2025)
- 5
- Average grant
- $115,428
- Median grant
- $50,000
- Total assets
- $78,721
- Primary geography
- Wisconsin (93% of itemized 2025 grant dollars)
Data from IRS Form 990 filing, 2025; updated September 2026.
Financial Overview
From 2025 IRS Form 990 filing · View filing
Total Assets
$79K
+9.3% YoY
Annual Giving
$577K
+14.8% YoY
Grant Count
5
+150.0% YoY
Avg Grant Size
$115K
-54.1% YoY
How Wisconsin Cranberry Board Inc gives
- Giving grew 69% from 2022 to 2025. Method
From the foundation's IRS Form 990 filings. Methodology.
About Wisconsin Cranberry Board Inc
Based on IRS filings
Wisconsin Cranberry Board Inc is a nonprofit organization focused on Academics, based in Wisconsin Rapids, WI. IRS filing data is available from 2019 through 2025. As of 2025, the organization holds $79K in total assets. In 2025, it awarded 5 grants totaling $577K. Net investment income was $3K.
Focus Areas
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Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 5 itemized grants.
Cities
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2025, annual grant giving ranged from $341K (2022) to $577K (2025). In 2025 it made 5 grants totaling $577K.
Grant Insights
How this funder distributes its grants
Top Recipients
Top 5 recipients in 2025
The largest 2025 recipient was Wisconsin State Cranberry Growers Association ($289K). Together the top 5 received $577K.
Grant Size Distribution
14 grants across all recorded years
The most common grant size was in the $100–250K range: 8 grants of 14 (57%).
Giving History
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Wisconsin State Cranberry Growers Association Wisconsin Rapids, WI | Weather Forecasts and Marketing, Assist Cranberry Growers | $289,290 |
| University of Wisconsin Madison, WI | Research | $198,052 |
| WI Cranberry Research and Education Foundation Wisconsin Rapids, WI | Wisconsin Cranberry Leadership Development Program | $50,000 |
| University of Massachusetts Westborough, MA | Research | $24,796 |
| Ocean Spray Cranberries Arlington, VA | Research | $15,000 |
Financial History
Multi-year comparison from IRS filings
| Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Total Assets | $78,721 | $72,049 | $298,498 |
| Revenue | $623,219 | $550,473 | $476,396 |
| Expenses | $627,077 | $552,571 | $479,748 |
| Net Investment Income | $2,753 | $3,640 | $2,612 |
Data update history
When this profile's IRS filing data changed on Grantable
- IRS filings on file for fiscal years 2019–2025
Leadership & Key People
Officers and directors from IRS filings
Wisconsin Cranberry Board Inc is led by Tom Lochner, Executive Director on every filing since 2019; none of the 9 officers listed in 2025 report compensation.
Officers on the 2025 filing
Tom Lochner
Executive Director
On filings since 2019
4 hrs/week
No compensation reported
John Moss
President
Director → President, 2024
On filings since 2022
1 hr/week
No compensation reported
Grant Holley
Executive Director
New on the 2025 filing
4 hrs/week
No compensation reported
Mike Gnewikow
Director
On filings since 2019
0.5 hrs/week
No compensation reported
Amber Bristow
Director
On filings since 2020
0.5 hrs/week
No compensation reported
David Bartling
Director
New on the 2025 filing
0.5 hrs/week
No compensation reported
Nicole Hansen
Director
New on the 2025 filing
0.5 hrs/week
No compensation reported
Amy Gebhardt
Treasurer
Director → Treasurer, 2023
On filings since 2019
1 hr/week
No compensation reported
Rochelle Hoffman
Secretary
Director → Secretary, 2025
On filings since 2023
0.5 hrs/week
No compensation reported
Former officers (5)
- Former: Gabriella Liddane (2019–2024) — Secretary
- Former: Robert Detlefsen (2019–2024) — Director
- Former: Fawn Gottschalk (2019–2023) — Director
- Former: Danielle Faber (2019–2021) — Director
- Former: Scott Schultz (2019) — Director
Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about Wisconsin Cranberry Board Inc
How much does Wisconsin Cranberry Board Inc give each year?
Wisconsin Cranberry Board Inc gave $577K across 5 grants in 2025, according to its 2025 IRS Form 990 filing. In 2024 it gave $503K across 2 grants.
What is Wisconsin Cranberry Board Inc's typical grant size?
Wisconsin Cranberry Board Inc's median grant in 2025 was $50,000, and its average grant was $115,428, across 5 grants on its 2025 IRS Form 990 filing.
Where does Wisconsin Cranberry Board Inc give grants?
Wisconsin Cranberry Board Inc gives mostly in Wisconsin: 93% of the grant dollars itemized on its 2025 IRS Form 990 filing went to recipients there. The most frequent recipient cities were Wisconsin Rapids, WI (2 grants).
Does Wisconsin Cranberry Board Inc give general operating support?
Not in 2025: none of the 5 grants with a stated purpose on Wisconsin Cranberry Board Inc's 2025 IRS Form 990 filing were described as general or operating support. Recurring purposes include "Research" (3 grants).
Who are Wisconsin Cranberry Board Inc's largest grantees?
Wisconsin Cranberry Board Inc's largest 2025 grantees include Wisconsin State Cranberry Growers Association ($289,290), University of Wisconsin ($198,052) and WI Cranberry Research and Education Foundation ($50,000), according to its 2025 IRS Form 990 filing. Together they received 93% of its itemized 2025 grant dollars.
How large is Wisconsin Cranberry Board Inc?
Wisconsin Cranberry Board Inc reported $79K in total assets on its 2025 IRS Form 990 filing. Its revenue that year was $623K.
What is Wisconsin Cranberry Board Inc?
Wisconsin Cranberry Board Inc is a nonprofit organization focused on Academics, based in Wisconsin Rapids, WI. It holds $79K in total assets as of 2025.
What is Wisconsin Cranberry Board Inc's EIN?
Wisconsin Cranberry Board Inc's EIN (Employer Identification Number) is 39-1456308. IRS Form 990 filing data is available on this page for 2019–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Here's the math on researching Wisconsin Cranberry Board Inc by hand.
Explore Open Grants
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