United Way of Moore County
United Way of Moore County is a public charity based in Southern Pines, North Carolina. Formed in 1968, it reported distributing funds to organizations from donations made by the general public and business community.
Key facts about United Way of Moore County
In short: United Way of Moore County gave $221K across 11 grants in 2025 (avg $20K), mostly in North Carolina. 9% of 2025 grantees were new. Source: 2025 IRS Form 990.
- EIN
- 23-7016427
- Latest 990 filing
- Form 990, 2025
- Annual giving (2025)
- $221,049
- Grants made (2025)
- 11
- Average grant
- $20,095
- Median grant
- $18,872
- New grantees (estimate)
- 9% first-time grantees (1 of 11, 2025; small sample)
- Total assets
- $2,578,898
- Primary geography
- North Carolina (100% of itemized 2025 grant dollars)
Data from IRS Form 990, 2025; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).
Financial Overview
From 2025 IRS Form 990 · View filing
Total Assets
$2.6M
+5.9% YoY
Annual Giving
$221K
+0.3% YoY
Grant Count
11
+0.0% YoY
Avg Grant Size
$20K
+0.3% YoY
Is United Way of Moore County open to new grantees?
9%
first-time grantees, 2025
In 2025, 1 of 11 grantees (9%) were first-time recipients. With only 11 grantees, that is a small sample: one grantee more or less moves the share by about 9 points. First grants averaged $6K; repeat grants $22K. How we count
Medians: $6K first-time, $19K repeat.
Estimate from itemized grant lists in IRS Form 990 filings (2020–2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Mission & Focus Areas
The organization’s stated mission is to advance the common good through quality education, stable employment, sustained financial independence, and good health. Its 2025 grants were categorized under education, health, and financial stability.
Among its grantees, Friend to Friend describes its mission as helping survivors of domestic violence, sexual assault, and human trafficking rebuild their lives. The Arc of Moore County says it works to improve the quality of life for people with intellectual and developmental disabilities and their families through advocacy, supports, and services.
Grantmaking
In filing year 2025, United Way of Moore County awarded 11 grants totaling $221,049. Grants ranged from $6,000 to $55,000, with a median grant of $18,872.
Notable grants included $55,000 to The Care Group Inc. for education; $28,002 to Friend to Friend for health; $25,000 to Partners for Children and Families for education; $22,000 to Sandhills Coalition for Human Care and $20,000 to the American Red Cross for financial stability; and $18,872 to Bethesda Inc. for health.
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Geographic Focus
Where this funder awards grants
All grant dollars reported for 2025 went to recipients in North Carolina.
Grant Distribution by State
Share of 2025 grant dollars across all 11 itemized grants.
States
Cities
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2025, annual grant giving ranged from $220K (2024) to $353K (2020). In 2025 it made 11 grants totaling $221K.
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
The largest 2025 recipient was The Care Group Inc ($55K). Together the top 10 received $215K.
Grant Size Distribution
57 grants across all recorded years
The most common grant size was under $50K: 52 grants of 57 (91%).
Giving History
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| The Care Group Inc Southern Pines, NC | Education | $55,000 |
| Friend to Friend Carthage, NC | HEALTH | $28,002 |
| Partners for Children and Families Carthage, NC | Education | $25,000 |
| Sandhills Coalition for Human Care Southern Pines, NC | Financial Stability | $22,000 |
| American Red Cross Southern Pines, NC | Financial Stability | $20,000 |
| Bethesda Inc Aberdeen, NC | HEALTH | $18,872 |
| The Arc of Moore County Southern Pines, NC | HEALTH | $14,951 |
| Meals on Wheels Southern Pines, NC | HEALTH | $14,922 |
| Bethany House Southern Pines, NC | HEALTH | $9,302 |
| Sandhills Student Assistance Southern Pines, NC | Financial Stability | $7,000 |
Financial History
Multi-year comparison from IRS filings
| Filing year | Assets | Revenue | Expenses | Grants |
|---|---|---|---|---|
| 2025 | $2,578,898 | $636,022 | $490,651 | $221,049 |
| 2024 | $2,434,305 | $708,920 | $509,710 | $220,491 |
| 2023 | $2,186,715 | $672,081 | $620,014 | $325,500 |
| Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Total Assets | $2,578,898 | $2,434,305 | $2,186,715 |
| Revenue | $636,022 | $708,920 | $672,081 |
| Expenses | $490,651 | $509,710 | $620,014 |
| Net Investment Income | $214,706 | $233,912 | $68,175 |
Data update history
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2020 (received by the IRS February 19, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS February 11, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS February 24, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS February 22, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS February 21, 2025)
- Added Form 990 for fiscal year 2025 (received by the IRS May 15, 2026)
- IRS filings on file for fiscal years 2020–2024
Leadership & Key People
Leadership team and compensation from IRS filings
The 2025 filing lists Kit McKinley as chairman; Crystal Gabric as treasurer; Cary Greene as secretary; Gerald Galloway as resource development; Dale Perdue as strategic planning; David Lambert as review and all; Eve Avery as board development; Andrea Burton as diversity equity; and Tiffany Edwards and David Zmiewsky as directors.
United Way of Moore County is led by Kit McKinley, Chairman since 2023 (on filings since 2020); 1 of 16 officers listed in 2025 is compensated.
Officers on the 2025 filing
Kit McKinley
Chairman
Secretary → Chairman, 2023
On filings since 2020
1 hr/week
No compensation reported
David Zmiewsky
Director
On filings since 2020
0.5 hrs/week
No compensation reported
Kyle Sonnenberg
Director
On filings since 2020
0.5 hrs/week
No compensation reported
Wes Cowell
Director
Treasurer → Chairman, 2021
Chairman → Director, 2023
On filings since 2020
0.5 hrs/week
No compensation reported
Beth Walker
Director
On filings since 2022
0.5 hrs/week
No compensation reported
Tiffany Edwards
Director
On filings since 2023
0.5 hrs/week
No compensation reported
Beth Voncannon
Director
New on the 2025 filing
0.5 hrs/week
No compensation reported
Jeff Maples
Director
New on the 2025 filing
0.5 hrs/week
No compensation reported
Linda Pearson
Executive Di
Executive Director → Executive Di, 2025
On filings since 2020
40 hrs/week
$76K (2020) → $91K (2025)
Dale Perdue
Strategic Pl
Director → Strategic Planning, 2022
Strategic Planning → Strategic Pl, 2025
On filings since 2020
1 hr/week
No compensation reported
Eve Avery
Board Development
On filings since 2020
1 hr/week
No compensation reported
Gerald Galloway
Resource Development
On filings since 2020
1 hr/week
No compensation reported
Crystal Gabric
Treasurer
Director → Treasurer, 2023
On filings since 2021
1 hr/week
No compensation reported
Andrea Burton
Diversity Eq
Director → Diversity, Equity & Inclusion, 2023
Diversity, Equity & Inclusion → Diversity Eq, 2025
On filings since 2022
1 hr/week
No compensation reported
Cary Greene
Secretary
Director → Secretary, 2025
On filings since 2022
1 hr/week
No compensation reported
David Lambert
Review & All
Director → Review & Allocations, 2024
Review & Allocations → Review & All, 2025
On filings since 2022
1 hr/week
No compensation reported
Former officers (15)
- Former: Liz English (2020–2024) — Director
- Former: Robin Howard (2020–2024) — Secretary
- Former: Debra Gray (2022–2024) — Director
- Former: David McNeill (2024) — Director
- Former: Amanda Jakl (2021–2023) — Director
- Former: Mike Ianucilli (2021–2023) — Review & Allocations
- Former: Tiffany Outlaw (2022) — Director
- Former: Brandon Sowell (2020–2021) — Director
- Former: Debbie Warren (2020–2021) — Director
- Former: Kellie Shoemake (2020–2021) — Strategic Planning
- Former: Ryan Ciccone (2020–2021) — Review & Allocations
- Former: Ted Natt (2020–2021) — Director
- Former: Tom Velevis (2020–2021) — Director
- Former: Howard Gartman (2020) — Director
- Former: Tbd (2020) — Review & Allocations
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $91K, to Linda Pearson (Executive Di).
Contact
Mailing address: PO Box 207, Southern Pines, NC 28388-0207
Phone: (910) 692-2413
Frequently asked questions about United Way of Moore County
How much does United Way of Moore County give each year?
United Way of Moore County gave $221K across 11 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $220K across 11 grants.
What is United Way of Moore County's typical grant size?
United Way of Moore County's median grant in 2025 was $18,872, and its average grant was $20,095, across 11 grants on its 2025 IRS Form 990. Organizations receiving their first grant from United Way of Moore County that year got $6K on average.
Where does United Way of Moore County give grants?
United Way of Moore County gives mostly in North Carolina: 100% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there. The most frequent recipient cities were Southern Pines, NC (7 grants) and Carthage, NC (2 grants).
Does United Way of Moore County give general operating support?
Not in 2025: none of the 11 grants with a stated purpose on United Way of Moore County's 2025 IRS Form 990 were described as general or operating support. Recurring purposes include "Health" (5 grants), "Financial Stability" (3 grants) and "Education" (3 grants).
Who are United Way of Moore County's largest grantees?
United Way of Moore County's largest 2025 grantees include The Care Group Inc ($55,000), Friend to Friend ($28,002) and Partners for Children and Families ($25,000), according to its 2025 IRS Form 990. Together they received 49% of its itemized 2025 grant dollars.
How large is United Way of Moore County?
United Way of Moore County reported $2.6M in total assets on its 2025 IRS Form 990. Its revenue that year was $636K.
What does United Way of Moore County fund?
The organization’s stated mission is to advance the common good through quality education, stable employment, sustained financial independence, and good health. Its 2025 grants were categorized under education, health, and financial stability. See mission & focus areas ↑
How do I apply for a grant from United Way of Moore County?
United Way of Moore County has no public application process in the sources Grantable reviewed. Contact the foundation directly before submitting a request.
What is United Way of Moore County's EIN?
United Way of Moore County's EIN (Employer Identification Number) is 23-7016427. IRS Form 990 filing data is available on this page for 2020–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Here's the math on researching United Way of Moore County by hand.
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United Way of Moore County down — hundreds of funders to go?