Truth Initiative Foundation
TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE. THE PURPOSES FOR WHICH THE FOUNDATION IS FORMED ARE TO SUPPORT (1) THE STUDY OF AND PROGRAMS TO REDUCE YOUTH TOBACCO PRODUCT USAGE & YOUTH SUBSTANCE (CONT. ON SCH O)ABUSE IN THE STATES AND (2) THE STUDY OF AND EDUCATIONAL PROGRAMS TO PREVENT DISEASES ASSOCIATED WITH THE USE OF TOBACCO PRODUCTS IN THE STATES.
Financial Overview
From 2025 IRS Form 990-PF
Total Assets
$676.3M
-5.0% YoY
Annual Giving
$1.3M
-4.7% YoY
Grant Count
24
-11.1% YoY
Avg Grant Size
$55K
+7.2% YoY
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Financial History
Multi-year comparison from IRS filings
| Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Total Assets | $676,326,896 | $711,724,975 | $764,347,458 |
| Revenue | $52,987,573 | $73,144,611 | $59,245,878 |
| Expenses | $109,721,541 | $107,342,211 | $116,909,770 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $34,051,722 | $66,577,404 | $52,069,199 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
Grant Size Distribution
130 grants across all recorded years
Giving History
Grant recipients and amounts by year
No grants recorded for .
Who else does Truth Initiative Foundation fund?
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Key People
Officers and directors from IRS filings
Compensation Overview
From 2025 IRS filing
From 2025 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| HON MIKE MOORE | CHAIR | 6 | — |
| NANCY BROWN | VICE CHAIR | 6 | — |
| HON SPENCER J COX | TREASURER | 6 | — |
| AMBASSADOR ERTHARIN COUSIN | DIRECTOR | 5 | — |
| MARY T BASSETT MD MPH | DIRECTOR | 5 | — |
| HON JAMES DUNNIGAN | DIRECTOR | 5 | — |
| HOWARD K KOH MD MPH | DIRECTOR | 5 | — |
| HON MARTIN JACKLEY | DIRECTOR | 5 | — |
| JANET T MILLS | DIRECTOR | 5 | — |
| STEVE OYER | DIRECTOR | 5 | — |
| HON CARLOYN B JACKSON | DIRECTOR | 5 | — |
| HON RAUL TORREZ | DIRECTOR | 5 | — |
| KATHLEEN CROSBY | PRESIDENT & CEO | 37.5 | $626,206 |
| ANTHONY T O'TOOLE | EVP/CFIO | 37.5 | $624,914 |
| ROBERT FALK | CORP. SEC./CHIEF LEGAL & REG. AFFAIRS | 37.5 | $421,855 |
| ANNA SPRIGGS | COO | 37.5 | $378,781 |
| ELIZABETH KENNY | CHIEF MKTG & STRATEGY OFFICER | 37.5 | $457,669 |
| PATRICIA KENNEY | CHIEF COMMUNICATIONS OFFICER | 37.5 | $368,313 |
| BARBARA SCHILLO | CHIEF RESEARCH OFFICER | 37.5 | $353,762 |
| AMANDA GRAHAM | CHIEF OF INNOVATIONS | 37.5 | $388,220 |
| AMY TAYLOR | CHIEF DEV. & PARTNERSHIPS OFFICER | 37.5 | $370,492 |
| RALPH LOGAN | SENIOR VICE PRESIDENT, MARKETING | 37.5 | $362,969 |
Geographic Focus
Where this funder has awarded grants
Grant Distribution by State
States
Cities
Data last updated March 2026. Sourced from IRS Form 990-PF filings.
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