Truth Initiative Foundation
Truth Initiative Foundation is a public charity based in Washington, DC, formed in 1999. It works to prevent youth and young adult nicotine addiction and empower quitting, through public education, cessation programs, research, policy work, and community engagement.
Truth Initiative Foundation at a glance
In short: Truth Initiative Foundation gave $1.3M across 24 grants in 2025 (avg $55K), mostly in District of Columbia. 63% of 2025 grantees were new. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $1,313,652
- -4.7% vs 2024
- Grants made (2025)
- 24
- -11.1% vs 2024
- Average grant
- $54,736
- +7.2% vs 2024
- Median grant
- $14,171
- Total assets
- $676,326,896
- -5.0% vs 2024
- New grantees (estimate)
- 63% first-time grantees (15 of 24, 2025; small sample)
- Primary geography
- District of Columbia (67% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated October 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to Truth Initiative Foundation
- Review Cycle
- April 24, 2025, at 5:00 p.m. Eastern Time for the Tobacco/Nicotine-Free College Program application cycle.
- Deadline
- April 24, 2025, at 5:00 p.m.
- Contact
Mailing address: 900 G Street Nw 4Th Fl, Washington, DC 20001
Phone: (202) 454-5555
Website: https://truthinitiative.org
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Open Grants
1 open opportunity from Truth Initiative Foundation
Who Truth Initiative Foundation funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
The largest 2025 recipient was Campaign for Tobacco Free Kids ($752K). Together the top 10 received $1.2M.
Grant Size Distribution
130 grants across all recorded years
The most common grant size was under $50K: 111 grants of 130 (85%).
Geographic Focus
Where this funder awards grants
In 2025, 67% of grant dollars went to recipients in Washington, DC, 18% to New York, 3% to Washington state, and 2% each to Pennsylvania and California. The listed college program supports campuses, and the organization describes its digital cessation programs as serving people across the United States.
Grant Distribution by State
Share of 2025 grant dollars across all 24 itemized grants.
States
Cities
Is Truth Initiative Foundation open to new grantees?
63%
first-time grantees, 2025
In 2025, 15 of 24 grantees (63%) were first-time recipients. With only 24 grantees, that is a small sample: one grantee more or less moves the share by about 4 points. First grants averaged $20K; repeat grants $113K. How we count
Medians: $15K first-time, $11K repeat.
- 25% of 2025 grantees were also funded in 2024. Method
- Giving held roughly steady from 2022 to 2025 (+15%). Method
Estimate from itemized grant lists in IRS Form 990 filings (2021–2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2021 to 2025, annual grant giving ranged from $1.1M (2022) to $1.5M (2023). In 2025 it made 24 grants totaling $1.3M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Campaign for Tobacco Free Kids Washington, DC | Strategic Alliance Grants | $751,663 |
| Tobacco Free Portfolios Foundation New York, NY | Strategic Alliance Grants | $200,000 |
| Capital Pride Alliance Inc Washington, DC | World Pride Sponsorship - Human Rights Conference | $50,000 |
| Family Office University Network Seattle, WA | Donation and Conference | $40,000 |
| Planned Parenthood of Metropolitan Washington DC Inc Washington, DC | Non-Federal Subawards | $25,000 |
| 1640 Society Dover, DE | Sponsorship | $25,000 |
| Mindful Philanthropy Philadelphia, PA | 2024 Activate Summit Sponsorship | $25,000 |
| Latin American Youth Center Inc Washington, DC | Non-Federal Subawards | $24,948 |
| National Capital Coalition to Prevent Underage Drinking Washington, DC | Non-Federal Subawards | $23,331 |
| Rescue the Behavior Change Agency San Diego, CA | Agents of Change Summit | $15,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $676,326,896 | $52,987,573 | $109,721,541 | $1,313,652 | 24 | $34,051,722 |
| 2024 | $711,724,975 | $73,144,611 | $107,342,211 | $1,378,045 | 27 | $66,577,404 |
| 2023 | $764,347,458 | $59,245,878 | $116,909,770 | $1,485,912 | 26 | $52,069,199 |
| 2022 | $833,593,516 | $111,718,749 | $118,089,967 | $1,137,598 | 17 | $103,640,688 |
| 2021 | $1,008,096,015 | $92,158,475 | $98,704,313 | $1,355,684 | 36 | $86,645,828 |
Research compiled by Grantable AI from public sources. Last updated October 2026.
Mission & Focus Areas
Truth Initiative’s website describes its mission as preventing youth and young adult nicotine addiction and empowering quitting for all. Its 2024 filing describes four program areas: youth and young adult public education; research, policy, and practice; tobacco cessation innovations; and engagement, activism, and partnerships.
The organization’s Tobacco/Nicotine-Free College Program supports colleges seeking to advocate for and adopt 100% tobacco/nicotine-free policies. Its guidelines also recognize the need for resources to implement and enforce existing policies. Truth Initiative says it has funded more than 235 colleges and universities through the program since 2015.
The 2025 grants show support for a range of organizations. For example, the Campaign for Tobacco-Free Kids describes its work as advocating for evidence-based policies that protect children and improve health. Capital Pride Alliance says it organizes year-round Pride festivities and programs in Washington, DC. Latin American Youth Center describes its mission as helping young people transition to adulthood through programs addressing social, academic, and career needs. These are the grantees’ descriptions of their own work.
Grantmaking
In filing year 2025, Truth Initiative reported 24 grants totaling $1,313,652. Grants ranged from $5,531 to $751,663, with a median of $14,171.
The largest award was $751,663 to the Campaign for Tobacco-Free Kids for strategic alliance grants. Other notable awards included $200,000 to Tobacco Free Portfolios Foundation for strategic alliance grants; $50,000 to Capital Pride Alliance for a World Pride sponsorship and human rights conference; and $40,000 to Family Office University Network for a donation and conference. The filing also lists $25,000 to Planned Parenthood of Metropolitan Washington, DC, for non-federal subawards and $24,948 to Latin American Youth Center for non-federal subawards.
The listed application deadline of April 24, 2025 has passed.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2025 filing lists Hon Mike Moore as chair, Nancy Brown as vice chair, and Hon Spencer J Cox as treasurer. Directors listed include Ambassador Ertharin Cousin, Mary T Bassett, Hon James Dunnigan, Howard K Koh, Hon Martin Jackley, Janet T Mills, and Steve Oyer.
Truth Initiative Foundation is led by Kathleen Crosby, President & CEO on every filing since 2024; 10 of 22 officers listed in 2025 are compensated.
Officers on the 2025 filing
Kathleen Crosby
President & CEO
On filings since 2024
37.5 hrs/week
$120K (2024) → $626K (2025)
Mike Moore
Chair
Chair Since → Chair, 2025
On filings since 2021
6 hrs/week
No compensation reported
James Dunnigan
Director
On filings since 2021
5 hrs/week
No compensation reported
Janet T. Mills
Director
On filings since 2021
5 hrs/week
No compensation reported
Mary T. Bassett MD MPH
Director
On filings since 2021
5 hrs/week
No compensation reported
Steve Oyer
Director
On filings since 2021
5 hrs/week
No compensation reported
Howard K. Koh MD MPH
Director
On filings since 2022
5 hrs/week
No compensation reported
Martin Jackley
Director
On filings since 2023
5 hrs/week
No compensation reported
Ambassador Ertharin Cousin
Director
New on the 2025 filing
5 hrs/week
No compensation reported
Carloyn B. Jackson
Director
New on the 2025 filing
5 hrs/week
No compensation reported
Raul Torrez
Director
New on the 2025 filing
5 hrs/week
No compensation reported
Amanda Graham
Chief of Innovations
Chief of Innovations & Research Investigator → Chief of Innovations & Research, 2022
Chief of Innovations & Research → Chief of Innovations, 2025
On filings since 2021
37.5 hrs/week
$329K (2021) → $388K (2025)
Amy Taylor
Chief Development & Partnerships Officer
Chief Community & Youth Engagement → Chief of Community Engagement, 2023
Chief of Community Engagement → Chief Development & Partnerships Officer, 2025
On filings since 2021
37.5 hrs/week
$311K (2021) → $370K (2025)
Anna Spriggs
COO
Chief of Human Resources & Administration → Chief of Human Resources & Administrator, 2022
Chief of Human Resources & Administrator → COO, 2025
On filings since 2021
37.5 hrs/week
$319K (2021) → $379K (2025)
Anthony T. O'Toole
Executive Vice President & Cfio
On filings since 2021
37.5 hrs/week
$799K (2021) → $625K (2025)
Patricia Kenney
Chief Communications Officer
On filings since 2021
37.5 hrs/week
$351K (2021) → $368K (2025)
Robert Falk
Corp. Secretary, Chief Legal & Reg. Affairs
General Counsel & Corp. Secretary → Corp. Secretary, Chief Legal & Reg. Affairs, 2025
On filings since 2021
37.5 hrs/week
$361K (2021) → $422K (2025)
Ralph Logan
Senior Vice President & Marketing
On filings since 2022
37.5 hrs/week
$311K (2022) → $363K (2025)
Elizabeth Kenny
Chief Mktg & Strategy Officer
Chief Mktg & Strat Officer → Chief Mktg & Strategy Officer, 2025
On filings since 2023
37.5 hrs/week
$175K (2023) → $458K (2025)
Barbara Schillo
Chief Research Officer
On filings since 2024
37.5 hrs/week
$308K (2024) → $354K (2025)
Nancy Brown
Vice Chair
Vice Chair Since → Vice Chair, 2025
On filings since 2021
6 hrs/week
No compensation reported
Spencer J. Cox
Treasurer
Director → Treasurer, 2025
On filings since 2022
6 hrs/week
No compensation reported
Former officers (10)
- Former: Donna Vallone (2021–2024) — Former Chief Research Officer
- Former: Georges C. Benjamin MD (2021–2024) — Director
- Former: Herb Conaway MD (2021–2024) — Director
- Former: Josh Stein (2021–2024) — Treasurer
- Former: M. David Dobbins (2021–2024) — Former COO
- Former: Robin Koval (2021–2024) — President & CEO
- Former: Doug Peterson (2021–2023) — Treasurer
- Former: Eric Asche (2021–2022) — Chief Mktg & Strategy Officer
- Former: Mike Dewine (2021–2022) — Director
- Former: Gina Raimondo (2021) — Director
Data from IRS Form 990 filings, 2021–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $626K, to Kathleen Crosby (President & CEO). 10 officers or directors reported compensation on that filing.
Frequently asked questions about Truth Initiative Foundation
How much does Truth Initiative Foundation give each year?
Truth Initiative Foundation gave $1.3M across 24 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $1.4M across 27 grants.
What is Truth Initiative Foundation's typical grant size?
Truth Initiative Foundation's median grant in 2025 was $14,171, and its average grant was $54,736, across 24 grants on its 2025 IRS Form 990. Organizations receiving their first grant from Truth Initiative Foundation that year got $20K on average.
Where does Truth Initiative Foundation give grants?
Truth Initiative Foundation gives mostly in District of Columbia: 67% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there. The next largest state was New York (18%). The most frequent recipient cities were Washington, DC (5 grants), New York, NY (3 grants) and Madison, WI (2 grants).
Does Truth Initiative Foundation give general operating support?
Not in 2025: none of the 24 grants with a stated purpose on Truth Initiative Foundation's 2025 IRS Form 990 were described as general or operating support. Recurring purposes include "Community and Youth Engagement Grants" (10 grants), "Strategic Alliance Grants" (3 grants) and "Non-Federal Subawards" (3 grants).
Who are Truth Initiative Foundation's largest grantees?
Truth Initiative Foundation's largest 2025 grantees include Campaign for Tobacco Free Kids ($751,663), Tobacco Free Portfolios Foundation ($200,000) and Capital Pride Alliance Inc ($50,000), according to its 2025 IRS Form 990. Together they received 76% of its itemized 2025 grant dollars.
How large is Truth Initiative Foundation?
Truth Initiative Foundation reported $676.3M in total assets on its 2025 IRS Form 990. Its revenue that year was $53.0M.
What does Truth Initiative Foundation fund?
Truth Initiative’s website describes its mission as preventing youth and young adult nicotine addiction and empowering quitting for all. See mission & focus areas ↑
How do I apply for a grant from Truth Initiative Foundation?
Truth Initiative Foundation has no public application process in the sources Grantable reviewed. Check truthinitiative.org for current guidelines, or contact the foundation directly before submitting a request.
What is Truth Initiative Foundation's EIN?
Truth Initiative Foundation's EIN (Employer Identification Number) is 91-1956621. IRS Form 990 filing data is available on this page for 2021–2025.
Data last updated October 2026. Sourced from IRS Form 990 filings. Research dossier generated October 2026.
Data update history
(6)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2021 (received by the IRS October 27, 2021)
- Updated Form 990 for fiscal year 2022 (received by the IRS October 31, 2022)
- Updated Form 990 for fiscal year 2023 (received by the IRS November 1, 2023)
- Updated Form 990 for fiscal year 2024 (received by the IRS October 30, 2024)
- Updated Form 990 for fiscal year 2025 (received by the IRS October 31, 2025)
- IRS filings on file for fiscal years 2021–2025
Explore Open Grants
Browse active grant opportunities in Truth Initiative Foundation's focus areas in our free grants database
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Cite this profile
Grantable. (2026). Truth Initiative Foundation funder profile. GrantGraph. Retrieved October 12, 2026, from https://grantable.co/funders/truth-initiative-foundation-morg_f0c312ef12c44c4e87e57dee0cd94150
BibTeX
@misc{grantable_911956621_2026,
author = {{Grantable}},
title = {{Truth Initiative Foundation funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/truth-initiative-foundation-morg_f0c312ef12c44c4e87e57dee0cd94150},
note = {Accessed 2026-10-12. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Truth Initiative Foundation's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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