The Newell Brands Charitable Foundation
The Newell Brands Charitable Foundation is a private foundation based in Atlanta, Georgia. It supports nonprofits whose missions align with Newell Brands’ businesses and values, with giving that includes community grants as well as product donations and other philanthropic efforts.
The Newell Brands Charitable Foundation at a glance
In short: The Newell Brands Charitable Foundation gave $176K across 19 grants in 2024 (avg $9K), top state Georgia. 47% of 2024 grantees were new. Source: 2024 IRS Form 990-PF.
- Annual giving (2024)
- $176,079
- -38.3% vs 2023
- Grants made (2024)
- 19
- -32.1% vs 2023
- Average grant
- $9,267
- -9.1% vs 2023
- Median grant
- $10,000
- Total assets
- $256,861
- +26.6% vs 2023
- New grantees (estimate)
- 47% first-time grantees (9 of 19, 2024; small sample)
- Primary geography
- Georgia (33% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990-PF, 2024 View filing
Data from IRS Form 990-PF, 2024; updated October 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to The Newell Brands Charitable Foundation
- How to Apply
-
The foundation states that it does not restrict giving to preselected organizations. Information about application materials, deadlines, and award restrictions is available upon request. The Local Impact Grant Program uses employee nominations and voting; eligible organizations must be located within 30 miles of a U.S. Newell office or facility and align with the program’s stated focus areas.
- Contact
Application contact: The Newell Brands Charitable Founda
Mailing address: 5 Concourse Parkway Ne 8Th Floor, Atlanta, GA 30328
Phone: (770) 418-7508
Website: https://newellbrands.com
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who The Newell Brands Charitable Foundation funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Children's Healthcare of Atlanta ($15K). Together the top 10 received $125K.
Grant Size Distribution
138 grants across all recorded years
The most common grant size was under $50K: 137 grants of 138 (99%).
Geographic Focus
Where this funder awards grants
The foundation’s 2024 grant dollars went to recipients in multiple states. Georgia received 33% of grant dollars, Tennessee 18%, and Kansas, Arkansas, and North Carolina 9% each. The 2024 grants also included a recipient in Michigan.
Grant Distribution by State
Share of 2024 grant dollars across all 19 itemized grants.
States
Cities
Is The Newell Brands Charitable Foundation open to new grantees?
47%
first-time grantees, 2024
In 2024, 9 of 19 grantees (47%) were first-time recipients. With only 19 grantees, that is a small sample: one grantee more or less moves the share by about 5 points. First grants averaged $9K; repeat grants $10K. How we count
Medians: $10K first-time, $9K repeat.
- 37% of 2024 grantees were also funded in 2023. Method
- Giving fell 43% from 2021 to 2024. Method
- In 2024 it paid out well above its IRS minimum distribution (the 5% rule). Method
Estimate from itemized grant lists in IRS Form 990-PF filings (2020–2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2024, annual grant giving ranged from $176K (2024) to $589K (2020). In 2024 it made 19 grants totaling $176K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Children's Healthcare of Atlanta Atlanta, GA | Local Impact Grant Program | $15,000 |
| Atlanta Community Food Bank Atlanta, GA | Local Impact Grant Program | $15,000 |
| Northwest Arkansas Children's Shelter Bentonville, AR | Local Impact Grant Program | $15,000 |
| Angels and Sparrows Soup Kitchen Inc Huntersville, NC | Local Impact Grant Program | $15,000 |
| Children's Advocacy Center McMinnville, TN | Local Impact Grant Program | $15,000 |
| Empty Stocking Fund Atlanta, GA | Atlanta Public Schools Back to School Bash | $10,000 |
| Lifeline Animal Project Atlanta, GA | Local Impact Grant Program | $10,000 |
| First Day Shoe Fund Portage, MI | Local Impact Grant Program | $10,000 |
| Kansas Food Bank Warehouse Wichita, KS | Local Impact Grant Program | $10,000 |
| Kids of the Community McMinnville, TN | Local Impact Grant Program | $10,000 |
Ready to take the next step with The Newell Brands Charitable Foundation?
Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Qualifying Distributions | Distributable Amount |
|---|---|---|---|---|---|---|---|
| 2024 | $256,861 | $230,000 | $176,079 | $176,079 | 19 | $176,079 | $14,018 |
| 2023 | $202,940 | $285,000 | $285,500 | $285,500 | 28 | $285,500 | $14,707 |
| 2022 | $203,440 | $259,955 | $293,158 | $293,158 | 24 | $293,158 | $16,634 |
| 2021 | $236,643 | — | $306,528 | $306,528 | 32 | $306,528 | $20,816 |
| 2020 | $543,171 | $350,000 | $589,050 | $589,000 | 35 | — | $23,833 |
Under IRS private-foundation payout rules, The Newell Brands Charitable Foundation reported a distributable amount of $14K for 2024 — the minimum it must pay out in qualifying distributions.
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
The foundation’s stated focus areas include Child Safety & Development, Education, Home, Health & Hunger, and Outdoor & the Environment. Its community-giving information also describes support for food security, children’s services, housing support, and animal welfare.
Examples of the organizations it supports include Atlanta Community Food Bank, whose mission is to engage, educate, and empower its community to fight hunger, and Children’s Healthcare of Atlanta, which says its mission is to make kids better today and healthier tomorrow. Other 2024 recipients include Children’s Advocacy Center, which describes its work as providing a comprehensive and humane response for children and families affected by abuse; LifeLine Animal Project, which works to end shelter euthanasia of healthy and treatable dogs and cats in metropolitan Atlanta; and Empty Stocking Fund, which provides toys, gifts, and other essentials to disadvantaged children.
Grantmaking
In 2025, the foundation-powered Local Impact Grant Program awarded $175,000 to 15 U.S. nonprofits, including nine multi-year recipients. The program invites employees to nominate and vote for local 501(c)(3) nonprofits located within 30 miles of a U.S. Newell office or facility and aligned with the program’s focus areas.
For filing year 2024, the foundation reported 19 grants totaling $176,079. Awards ranged from $2,500 to $15,000, with a median of $10,000. The largest listed awards included $15,000 each to Children’s Healthcare of Atlanta, Atlanta Community Food Bank, Northwest Arkansas Children’s Shelter, Angels and Sparrows Soup Kitchen, and Children’s Advocacy Center. Other listed grants included $10,000 to Empty Stocking Fund, LifeLine Animal Project, First Day Shoe Fund, Kansas Food Bank Warehouse, and Kids of the Community.
For filing year 2023, the foundation reported 28 grants totaling $285,500. For filing year 2022, it reported 24 grants totaling $293,158. Its 2024 filing, the latest on this page, reports 19 grants totaling $176,079.
Leadership & Key People
Leadership team and compensation from IRS filings
Officers and directors listed on the 2024 filing include Beth Stellato, president and director; Bradford R. Turner, vice president and director; Tracy Platt, vice president and director; Christina Moylan, secretary; Robert Westreich, treasurer; and Brian J. Decker, assistant secretary as of August 2, 2024. Raj Dave and Ebony Howell were listed as assistant secretaries through February 2, 2024, and August 2, 2024, respectively.
The Newell Brands Charitable Foundation is led by Beth Stellato, President since 2021 (on filings since 2020); none of the 8 officers listed in 2024 report compensation.
Officers on the 2024 filing
Beth Stellato
President
Director, Vice President & Assistant Secretary → President, 2021
On filings since 2020
1.3 hrs/week
No compensation reported
Bradford R. Turner
Vice President
Director → Secretary, 2021
Secretary → Vice President, 2023
On filings since 2020
1.3 hrs/week
No compensation reported
Christina Moylan
Secretary
Assistant Secretary → Secretary, 2023
On filings since 2020
1.3 hrs/week
No compensation reported
Raj Dave
Assistant Secretary
On filings since 2020
1.3 hrs/week
No compensation reported
Robert Westreich
Treasurer
On filings since 2020
1.3 hrs/week
No compensation reported
Ebony Howell
Assistant Secretary
On filings since 2023
1.3 hrs/week
No compensation reported
Brian J. Decker
Assistant Secretary
New on the 2024 filing
1.3 hrs/week
No compensation reported
Tracy Platt
Vice President
New on the 2024 filing
1.3 hrs/week
No compensation reported
Former officers (6)
- Former: Steve Parsons (2023) — Vice President
- Former: Christopher Shultz (2020–2022) — Assistant Treasurer
- Former: Daniel Mills (2020–2022) — Assistant Secretary
- Former: Lauren Wooley (2020–2022) — Vice President & Tax
- Former: Marc Clements (2020–2022) — Vice President & Litigation
- Former: Stephen B. Parsons (2020) — Director
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about The Newell Brands Charitable Foundation
How much does The Newell Brands Charitable Foundation give each year?
The Newell Brands Charitable Foundation gave $176K across 19 grants in 2024, according to its 2024 IRS Form 990-PF. In 2023 it gave $286K across 28 grants.
What is The Newell Brands Charitable Foundation's typical grant size?
The Newell Brands Charitable Foundation's median grant in 2024 was $10,000, and its average grant was $9,267, across 19 grants on its 2024 IRS Form 990-PF. Organizations receiving their first grant from The Newell Brands Charitable Foundation that year got $9K on average.
Where does The Newell Brands Charitable Foundation give grants?
The Newell Brands Charitable Foundation's top state is Georgia, with 33% of the grant dollars itemized on its 2024 IRS Form 990-PF. The next largest states were Tennessee (18%) and Kansas (9%). The most frequent recipient cities were Atlanta, GA (5 grants), McMinnville, TN (2 grants) and Washington, DC (2 grants).
Does The Newell Brands Charitable Foundation give general operating support?
Not in 2024: none of the 19 grants with a stated purpose on The Newell Brands Charitable Foundation's 2024 IRS Form 990-PF were described as general or operating support. Recurring purposes include "Local Impact Grant Program" (15 grants).
Who are The Newell Brands Charitable Foundation's largest grantees?
The Newell Brands Charitable Foundation's largest 2024 grantees include Children's Healthcare of Atlanta ($15,000), Atlanta Community Food Bank ($15,000) and Northwest Arkansas Children's Shelter ($15,000), according to its 2024 IRS Form 990-PF. Together they received 26% of its itemized 2024 grant dollars.
How large is The Newell Brands Charitable Foundation?
The Newell Brands Charitable Foundation reported $257K in total assets on its 2024 IRS Form 990-PF. It paid out $176K in qualifying distributions that year, against a required minimum of $14K (roughly 5% of its investment assets).
What does The Newell Brands Charitable Foundation fund?
The foundation’s stated focus areas include Child Safety & Development, Education, Home, Health & Hunger, and Outdoor & the Environment. Its community-giving information also describes support for food security, children’s services, housing support, and animal welfare. See mission & focus areas ↑
How do I apply for a grant from The Newell Brands Charitable Foundation?
The foundation states that it does not restrict giving to preselected organizations. Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑
What is The Newell Brands Charitable Foundation's EIN?
The Newell Brands Charitable Foundation's EIN (Employer Identification Number) is 27-4686976. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated October 2026. Sourced from IRS Form 990-PF filings. Research dossier generated September 2026.
Data update history
(1)
When this profile's IRS filing data changed on Grantable
- IRS filings on file for fiscal years 2020–2024
Live grants for the work The Newell Brands Charitable Foundation funds
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Cite this profile
Grantable. (2026). The Newell Brands Charitable Foundation funder profile. GrantGraph. Retrieved October 17, 2026, from https://grantable.co/funders/the-newell-brands-charitable-foundation-morg_ee4a79f3cf2b46578b07d2d9e7b9ffd3
BibTeX
@misc{grantable_274686976_2026,
author = {{Grantable}},
title = {{The Newell Brands Charitable Foundation funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/the-newell-brands-charitable-foundation-morg_ee4a79f3cf2b46578b07d2d9e7b9ffd3},
note = {Accessed 2026-10-17. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from The Newell Brands Charitable Foundation's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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