The Boot Campaign Inc
The Boot Campaign Inc is a Dallas, Texas-based public charity that files Form 990. Its mission is to unite Americans to honor and restore the lives of Veterans and military families through individualized, life-improving care.
The Boot Campaign Inc at a glance
In short: The Boot Campaign Inc gave $743K across 12 grants in 2025 (avg $62K), top state North Carolina. 33% of 2025 grantees were new. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $743,471
- -21.9% vs 2024
- Grants made (2025)
- 12
- -29.4% vs 2024
- Average grant
- $61,956
- +10.6% vs 2024
- Median grant
- $27,561
- Total assets
- $2,158,940
- -11.1% vs 2024
- New grantees (estimate)
- 33% first-time grantees (4 of 12, 2025; small sample)
- Primary geography
- North Carolina (49% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to The Boot Campaign Inc
- Contact
Mailing address: 2403 Farrington Street, Dallas, TX 75207
Phone: (214) 233-6519
Website: https://bootcampaign.org
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who The Boot Campaign Inc funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
The largest 2025 recipient was Warrior Wellness ($367K). Together the top 10 received $732K.
Grant Size Distribution
60 grants across all recorded years
The most common grant size was under $50K: 32 grants of 60 (53%).
Geographic Focus
Where this funder awards grants
The organization is based in Dallas, Texas. In filing year 2025, its grant dollars went to recipients in North Carolina (49%), Virginia (26%), Texas (17%), California (5%), and Tennessee (1%).
Grant Distribution by State
Share of 2025 grant dollars across all 12 itemized grants.
Cities
Is The Boot Campaign Inc open to new grantees?
33%
first-time grantees, 2025
In 2025, 4 of 12 grantees (33%) were first-time recipients. With only 12 grantees, that is a small sample: one grantee more or less moves the share by about 8 points. First grants averaged $112K; repeat grants $37K. How we count
Medians: $37K first-time, $28K repeat.
- 67% of 2025 grantees were also funded in 2024. Method
- Giving held roughly steady from 2022 to 2025 (−7%). Method
Estimate from itemized grant lists in IRS Form 990 filings (2020–2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2025, annual grant giving ranged from $354K (2020) to $1.0M (2023). In 2025 it made 12 grants totaling $743K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Warrior Wellness Durham, NC | Warrior Wellness Solutions Programming | $366,974 |
| Virginia High Performance Virginia Beach, VA | Continue Mission Program | $121,575 |
| Wisdom Works Virginia Beach, VA | Health & Wellness Sessions | $63,000 |
| The University of Texas at Dallas Dallas, TX | Behavioral Health Evaluation & Assessment | $59,275 |
| Simply Aware LLC Rowlett, TX | Health & Wellness Assessments | $39,865 |
| Heartmath LLC Boulder Creek, CA | Heart Rate Variability | $28,991 |
| Cooper Clinic Dallas, TX | Executive Physical Exams | $26,131 |
| Catalyzt Nutrition Virginia Beach, VA | Health & Wellness Meal Preps | $11,344 |
| Prenuvo USA Redwood City, CA | Whole Body MRI Scan | $7,596 |
| Misty Valley Wellness Tellico Plains, TN | Heart Rate Variability Coaching Sessions | $6,800 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $2,158,940 | $3,128,460 | $3,427,400 | $743,471 | 12 | $47,767 |
| 2024 | $2,427,411 | $3,277,780 | $3,189,305 | $952,064 | 17 | $52,282 |
| 2023 | $2,351,233 | $2,876,946 | $3,148,753 | $1,007,741 | 15 | $82,995 |
| 2022 | $2,653,331 | $3,421,640 | $2,917,395 | $795,532 | 11 | $10,861 |
| 2021 | $2,111,579 | $2,406,130 | $1,808,599 | $424,335 | 5 | $12,913 |
| 2020 | $1,599,334 | $1,523,402 | $1,370,170 | $354,476 | 5 | $1,237 |
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
The organization’s stated mission is to unite Americans to honor and restore the lives of Veterans and military families through individualized, life-improving care. Its two main service areas are:
- Health & Wellness: Personalized treatment addressing challenges such as traumatic brain injury, post-traumatic stress disorder, chronic pain, insomnia, and self-medication.
- Seasons of Service: Specially curated gifts and services for Veteran and military families experiencing financial or medical hardship.
The organization also describes #LaceUpAMERICA as a public gratitude movement and YOU MATTER as an effort to reduce stigma around mental health care.
Grantmaking
In filing year 2025, the organization reported 12 grants totaling $743,471. Grants ranged from $5,250 to $366,974, with a median grant of $27,561.
Its largest reported grants included:
The filing also lists grants for executive physical exams, meal preparation, whole-body MRI scans, heart-rate-variability coaching, counseling, and health and wellness coaching.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2025 filing lists Shelly Kirkland as CEO; John W Hughes Jr as Chairman; Andrew Barnett as Treasurer; and Leigh Ann Ranslem as Secretary. It also lists Mat Best, Dr Ric Bonnell, David Collins, Randy Cupp, John Ertz, and Joey Jones as board members.
The Boot Campaign Inc is led by Shelly Kirkland, CEO on every filing since 2020; 1 of 17 officers listed in 2025 is compensated.
Officers on the 2025 filing
Shelly Kirkland
CEO
On filings since 2020
50 hrs/week
$110K (2020) → $132K (2025)
John W Hughes Jr.
Chairman
Board Treasurer → Board Member, 2022
Board Member → Chairman, 2025
On filings since 2020
2 hrs/week
No compensation reported
Andrew Barnett
Treasurer
Board Member → Treasurer, 2022
On filings since 2020
2 hrs/week
No compensation reported
James P. Webb
Board Member
On filings since 2020
1 hr/week
No compensation reported
Josh Mayfield
Board Member
Board Member → Chairman, 2022
Chairman → Board Member, 2025
On filings since 2020
1 hr/week
No compensation reported
Leigh Ann Ranslem
Secretary
Board Member → Secretary, 2025
On filings since 2020
1 hr/week
No compensation reported
Leticia Stropes
Board Member
On filings since 2020
1 hr/week
No compensation reported
Alan Martin Sr.
Vice Chair
Board Member → Board Member - Started Aug, 2024
Board Member - Started Aug → Vice Chair, 2025
On filings since 2021
1 hr/week
No compensation reported
Mike Rouse
Board Member
On filings since 2021
1 hr/week
No compensation reported
Ric Bonnell
Board Member
Board Member` → Board Member, 2022
On filings since 2021
1 hr/week
No compensation reported
John Ertz
Board Member
On filings since 2022
1 hr/week
No compensation reported
Christopher Talcott
Board Member
New on the 2025 filing
1 hr/week
No compensation reported
David Collins
Board Member
New on the 2025 filing
1 hr/week
No compensation reported
Jamie Kienholz
Board Member
New on the 2025 filing
1 hr/week
No compensation reported
Joey Jones
Board Member
New on the 2025 filing
1 hr/week
No compensation reported
Mat Best
Board Member
New on the 2025 filing
1 hr/week
No compensation reported
Randy Cupp
Board Member
New on the 2025 filing
1 hr/week
No compensation reported
Former officers (19)
- Former: Chris Talcott Us Army Ret (2020–2024) — Board Member
- Former: Mat Best Us Army Veteran (2020–2024) — Board Member
- Former: Torrie Rogers Us Navy Ret (2022–2024) — Secretary -
- Former: David Collins Us Army Veteran (2024) — Board Member
- Former: Jamie Kienholz Air Forcespace Force (2024) — Board Member
- Former: Johnny Joey Jones Usmc Ret (2024) — Board Member
- Former: Joey Jones Usmc Ret (2022–2023) — Board Member
- Former: Tom O'Donnell Us Army Ret (2022–2023) — Board Member
- Former: Jennifer Howland (2022) — Director of Health & Wellness
- Former: Lindsey Lott (2022) — Vice President of Partnerships & Communications
- Former: Cary Clayborn Us Army Veteran (2020–2021) — Board Member
- Former: Cheryl Endres (2020–2021) — Board Member
- Former: John Billheimer (2020–2021) — Board Secretary
- Former: Jonathan Jaffin Us Army Ret (2020–2021) — Board Member
- Former: Lee Baxter Us Army Ret (2020–2021) — Vice Chairman
- Former: Sara Poquette Us Army Veteran (2020–2021) — Board Member
- Former: Dianna P. Jaffin (2021) — Science & Resilience Advisor
- Former: Johnny Joey Jones (2021) — Board Member
- Former: Robert Ekoniak (2021) — Board Member
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $132K, to Shelly Kirkland (CEO).
Frequently asked questions about The Boot Campaign Inc
How much does The Boot Campaign Inc give each year?
The Boot Campaign Inc gave $743K across 12 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $952K across 17 grants.
What is The Boot Campaign Inc's typical grant size?
The Boot Campaign Inc's median grant in 2025 was $27,561, and its average grant was $61,956, across 12 grants on its 2025 IRS Form 990. Organizations receiving their first grant from The Boot Campaign Inc that year got $112K on average.
Where does The Boot Campaign Inc give grants?
The Boot Campaign Inc's top state is North Carolina, with 49% of the grant dollars itemized on its 2025 IRS Form 990. The next largest states were Virginia (26%) and Texas (17%). The most frequent recipient cities were Virginia Beach, VA (3 grants) and Dallas, TX (2 grants).
Does The Boot Campaign Inc give general operating support?
Not in 2025: none of the 12 grants with a stated purpose on The Boot Campaign Inc's 2025 IRS Form 990 were described as general or operating support.
Who are The Boot Campaign Inc's largest grantees?
The Boot Campaign Inc's largest 2025 grantees include Warrior Wellness ($366,974), Virginia High Performance ($121,575) and Wisdom Works ($63,000), according to its 2025 IRS Form 990. Together they received 74% of its itemized 2025 grant dollars.
How large is The Boot Campaign Inc?
The Boot Campaign Inc reported $2.2M in total assets on its 2025 IRS Form 990. Its revenue that year was $3.1M.
What does The Boot Campaign Inc fund?
The organization’s stated mission is to unite Americans to honor and restore the lives of Veterans and military families through individualized, life-improving care. Its two main service areas are: See mission & focus areas ↑
How do I apply for a grant from The Boot Campaign Inc?
The Boot Campaign Inc has no public application process in the sources Grantable reviewed. Check bootcampaign.org for current guidelines, or contact the foundation directly before submitting a request.
What is The Boot Campaign Inc's EIN?
The Boot Campaign Inc's EIN (Employer Identification Number) is 27-4980936. IRS Form 990 filing data is available on this page for 2020–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Data update history
(7)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2020 (received by the IRS July 30, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS August 15, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS August 15, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS July 30, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS July 15, 2025)
- Added Form 990 for fiscal year 2025 (received by the IRS August 10, 2026)
- IRS filings on file for fiscal years 2020–2024
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