Sports Betting Alliance
Sports Betting Alliance (SBA) is a public charity based in Fairfax, Virginia. It is an advocacy organization that supports legal, regulated online sports betting and online gaming in the United States, with an emphasis on consumer protections and responsible gaming tools.
Sports Betting Alliance at a glance
In short: Sports Betting Alliance gave $637K across 18 grants in 2025 (avg $35K), top state Alabama. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $637,000
- -38.2% vs 2024
- Grants made (2025)
- 18
- -25.0% vs 2024
- Average grant
- $35,389
- -17.5% vs 2024
- Median grant
- $22,500
- Total assets
- $10,850,075
- -29.7% vs 2024
- Primary geography
- Alabama (31% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026.
How to apply to Sports Betting Alliance
- Contact
Mailing address: 3903 Fair Ridge Dr L-119, Fairfax, VA 22033
Phone: (877) 694-0072
Website: https://sportsbettingalliance.org
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who Sports Betting Alliance funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
The largest 2025 recipient was Southeastern Conservative Foundation ($200K). Together the top 10 received $545K.
Grant Size Distribution
42 grants across all recorded years
The most common grant size was under $50K: 29 grants of 42 (69%).
Geographic Focus
Where this funder awards grants
The 2025 grant dollars were distributed across recipient states as follows: Alabama, 31%; Michigan, 31%; North Carolina, 16%; Illinois, 12%; and Virginia, 4%. The filing also lists grants to organizations in Georgia and California.
Grant Distribution by State
Share of 2025 grant dollars across all 18 itemized grants.
States
Cities
How Sports Betting Alliance gives
- 33% of 2025 grantees were also funded in 2024. Method
Estimate from itemized grant lists in IRS Form 990 filings (2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2022 to 2025, annual grant giving ranged from $575 (2022) to $1.0M (2024). In 2025 it made 18 grants totaling $637K.
Hatched bars: grants paid as reported on the IRS filing, which lists no individual grants for that year.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Southeastern Conservative Foundation Mountain Brook, AL | Advocacy | $200,000 |
| Building a Better Economy Lansing, MI | Advocacy | $75,000 |
| Carolina Partnership for Reform Inc Raleigh, NC | Advocacy | $50,000 |
| Illinois Executive Mansion Association Springfield, IL | Advocacy | $50,000 |
| Majority Rising NC Cary, NC | Advocacy | $50,000 |
| 21ST Century Fund Lansing, MI | Advocacy | $25,000 |
| Accountability for Government Fund Lansing, MI | Advocacy | $25,000 |
| Illinois Legislative Black Caucus Springfield, IL | Advocacy | $25,000 |
| Virginia-Mother of Presidents Richmond, VA | Advocacy | $25,000 |
| Georgia Legislative Black Caucus Inc Atlanta, GA | Advocacy | $20,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants |
|---|---|---|---|---|---|
| 2025 | $10,850,075 | $25,368,690 | $31,265,094 | $637,000 | 18 |
| 2024 | $15,423,689 | $31,556,683 | $22,979,231 | $1,030,000 | 24 |
| 2023 | $5,809,247 | $13,379,333 | $13,310,693 | — | — |
| 2022 | $2,708,706 | $13,020,000 | $10,311,294 | $575 | Total only |
"Total only": grants paid as reported on the IRS filing, which lists no individual grants for that year.
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
SBA’s stated mission is to offer customers safe and legal online and retail sports betting with safeguards to keep minors from betting. Its website says it seeks legal, regulated sports betting and online casino gaming in all 50 states, with consumer protections and responsible gaming tools.
The 2025 filing says SBA represented its members on legislative and regulatory issues, promoted policies for transparent sports betting, educated the public and policymakers, and encouraged public advocacy through digital advertising. It also says SBA built a coalition of organizations to educate the public and policymakers about the positive impact of sports betting.
The 2025 grants include organizations with different stated missions. For example, Building a Better Economy describes its work as supporting civic action, social welfare, and public policies intended to improve life in Michigan. Carolina Partnership for Reform says it conducts policy research and public education about policy reforms in North Carolina. Majority Rising NC describes its mission as building support for policies that create prosperity and opportunity for North Carolinians. These are the grantees’ descriptions of their own work.
Grantmaking
In filing year 2025, SBA reported 18 grants totaling $637,000. Grants ranged from $6,000 to $200,000, with a median of $22,500. In 2024, it reported 24 grants totaling $1,030,000. The 2023 filing reported no grants. Its 2025 filing, the latest on this page, reports 18 grants totaling $637,000.
The largest reported 2025 grants included $200,000 to Southeastern Conservative Foundation for advocacy; $75,000 to Building a Better Economy for advocacy; and $50,000 each to Carolina Partnership for Reform, Illinois Executive Mansion Association, and Majority Rising NC, all for advocacy. Other listed grants included $25,000 each to 21st Century Fund, Accountability for Government Fund, Illinois Legislative Black Caucus, and Virginia-Mother of Presidents.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2025 filing lists Griffin Finan, Rick Limardo, and Brandt Iden as directors; Jeremy Kudon as president; and Scott Ward as secretary/treasurer. SBA’s website identifies Kudon as chairman and Joe Maloney as president and CEO.
Sports Betting Alliance is led by Jeremy Kudon, President on every filing since 2022; none of the 5 officers listed in 2025 report compensation.
Officers on the 2025 filing
Jeremy Kudon
President
On filings since 2022
1 hr/week
No compensation reported
Griffin Finan
Director
On filings since 2022
1 hr/week
No compensation reported
Rick Limardo
Director
On filings since 2022
1 hr/week
No compensation reported
Brandt Iden
Director
On filings since 2023
1 hr/week
No compensation reported
Scott Ward
Secretary & Treasurer
On filings since 2022
1 hr/week
No compensation reported
Former officers (4)
- Former: Katie Peters (2022–2024) — Director · Filing note: Resigned August
- Former: Alex Smith (2022–2023) — Director · Filing note: Resigned
- Former: Ari Borod (2022) — Director · Filing note: Resigned
- Former: Elizabeth Suever (2022) — Director · Filing note: Resigned
Data from IRS Form 990 filings, 2022–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about Sports Betting Alliance
How much does Sports Betting Alliance give each year?
Sports Betting Alliance gave $637K across 18 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $1.0M across 24 grants.
What is Sports Betting Alliance's typical grant size?
Sports Betting Alliance's median grant in 2025 was $22,500, and its average grant was $35,389, across 18 grants on its 2025 IRS Form 990.
Where does Sports Betting Alliance give grants?
Sports Betting Alliance's top state is Alabama, with 31% of the grant dollars itemized on its 2025 IRS Form 990. The next largest states were Michigan (31%) and North Carolina (16%). The most frequent recipient cities were Lansing, MI (10 grants) and Springfield, IL (2 grants).
Does Sports Betting Alliance give general operating support?
Not in 2025: none of the 18 grants with a stated purpose on Sports Betting Alliance's 2025 IRS Form 990 were described as general or operating support. Recurring purposes include "Advocacy" (18 grants).
Who are Sports Betting Alliance's largest grantees?
Sports Betting Alliance's largest 2025 grantees include Southeastern Conservative Foundation ($200,000), Building a Better Economy ($75,000) and Carolina Partnership for Reform Inc ($50,000), according to its 2025 IRS Form 990. Together they received 51% of its itemized 2025 grant dollars.
How large is Sports Betting Alliance?
Sports Betting Alliance reported $10.9M in total assets on its 2025 IRS Form 990. Its revenue that year was $25.4M.
What does Sports Betting Alliance fund?
SBA’s stated mission is to offer customers safe and legal online and retail sports betting with safeguards to keep minors from betting. Its website says it seeks legal, regulated sports betting and online casino gaming in all 50 states, with consumer protections and responsible gaming tools. See mission & focus areas ↑
How do I apply for a grant from Sports Betting Alliance?
Sports Betting Alliance has no public application process in the sources Grantable reviewed. Check sportsbettingalliance.org for current guidelines, or contact the foundation directly before submitting a request.
What is Sports Betting Alliance's EIN?
Sports Betting Alliance's EIN (Employer Identification Number) is 87-4117395. IRS Form 990 filing data is available on this page for 2022–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
Data update history
(3)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2024 (received by the IRS November 17, 2025)
- Added Form 990 for fiscal year 2025 (received by the IRS July 15, 2026)
- Updated Form 990 for fiscal year 2022 (received by the IRS November 14, 2023)
Live grants for the work Sports Betting Alliance funds
Public, Societal Benefit Open opportunities, soonest deadline first.
Explore Open Grants
Browse active grant opportunities in Sports Betting Alliance's focus areas in our free grants database
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Cite this profile
Grantable. (2026). Sports Betting Alliance funder profile. GrantGraph. Retrieved October 21, 2026, from https://grantable.co/funders/sports-betting-alliance-morg_fce6a367b2734ac18822015691bff0ca
BibTeX
@misc{grantable_874117395_2026,
author = {{Grantable}},
title = {{Sports Betting Alliance funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/sports-betting-alliance-morg_fce6a367b2734ac18822015691bff0ca},
note = {Accessed 2026-10-21. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Sports Betting Alliance's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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