Southern Tennis Association Inc
Southern Tennis Association Inc is a public charity based in Peachtree Corners, Georgia, formed in 1968. It supports tennis across a network of nine state association members in the southeastern United States, including through grants and programming for community, junior, and adult tennis.
Southern Tennis Association Inc at a glance
In short: Southern Tennis Association Inc gave $8.2M across 31 grants in 2024 (avg $264K), top state Georgia. 58% of 2024 grantees were new. Source: 2024 IRS Form 990.
- Annual giving (2024)
- $8,196,087
- +3.4% vs 2023
- Grants made (2024)
- 31
- -39.2% vs 2023
- Average grant
- $264,390
- +70.0% vs 2023
- Median grant
- $25,000
- Total assets
- $26,620,750
- +2.9% vs 2023
- New grantees (estimate)
- 58% first-time grantees (18 of 31, 2024)
- Primary geography
- Georgia (24% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated October 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to Southern Tennis Association Inc
- Contact
Mailing address: 5685 Spalding Drive Ne, Peachtree Corners, GA 30092
Phone: (770) 368-8200
Website: https://southern.usta.com
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who Southern Tennis Association Inc funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Georgia Tennis Association ($1.8M). Together the top 10 received $7.8M.
Grant Size Distribution
230 grants across all recorded years
The most common grant size was under $50K: 177 grants of 230 (77%).
Geographic Focus
Where this funder awards grants
The association states that it has nine state association members representing states in the southeastern United States. In 2024, the largest shares of its grant dollars went to recipients in Georgia (24%), North Carolina (20%), South Carolina (14%), Alabama (8%), and Tennessee (8%). Its listed grants also included recipients in Louisiana, Mississippi, Kentucky, Arkansas, and New York.
Grant Distribution by State
Share of 2024 grant dollars across all 31 itemized grants.
States
Cities
Is Southern Tennis Association Inc open to new grantees?
58%
first-time grantees, 2024
In 2024, 18 of 31 grantees (58%) were first-time recipients. First grants averaged $18K; repeat grants $606K. How we count
Medians: $11K first-time, $536K repeat.
- 42% of 2024 grantees were also funded in 2023. Method
- Giving held roughly steady from 2021 to 2024 (+19%). Method
Estimate from itemized grant lists in IRS Form 990 filings (2019–2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2024, annual grant giving ranged from $6.1M (2019) to $8.2M (2024). In 2024 it made 31 grants totaling $8.2M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Georgia Tennis Association Marietta, GA | Financial Assistance | $1,797,091 |
| North Carolina Tennis Association Greensboro, NC | Financial Assistance | $1,553,762 |
| South Carolina Tennis Association Columbia, SC | Financial Assistance | $1,088,971 |
| Alabama Tennis Association Hoover, AL | Financial Assistance | $638,099 |
| Tennessee Tennis Association Nashville, TN | Financial Assistance | $625,141 |
| Louisiana Tennis Association Baton Rouge, LA | Financial Assistance | $621,543 |
| Mississippi Tennis Association Jackson, MS | Financial Assistance | $535,665 |
| Kentucky Tennis Association Louisville, KY | Financial Assistance | $424,315 |
| Arkansas Tennis Association Little Rock, AR | Financial Assistance | $365,460 |
| Usta Foundation Purchase, NY | Financial Assistance | $100,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2024 | $26,620,750 | $15,007,445 | $14,976,022 | $8,196,087 | 31 | $847,299 |
| 2023 | $25,864,700 | $13,910,985 | $14,304,932 | $7,929,379 | 51 | $417,269 |
| 2022 | $23,839,838 | $13,561,876 | $13,229,290 | $7,637,544 | 43 | $367,954 |
| 2021 | $27,075,181 | $12,482,397 | $11,319,846 | $6,914,829 | 43 | $1,189,749 |
| 2020 | $24,919,766 | $12,618,808 | $11,514,034 | $6,716,624 | 62 | $752,280 |
| 2019 | $22,202,198 | $13,139,042 | $11,604,197 | $6,130,741 | 43 | $713,361 |
Research compiled by Grantable AI from public sources. Last updated October 2026.
Mission & Focus Areas
The association’s stated mission is “Growing tennis to inspire healthier people and communities everywhere.” Its filing describes three programs: a Community Tennis Program that provides grants, organizational development, and continuing education to community tennis associations; a Junior Development Program with tournaments, junior team tennis, and in-school and after-school programming; and an Adult Program with adult and senior tournaments, leagues, and introductory programming for new players.
Its 2024 grants included state tennis associations and other organizations. Among the state grantees, Georgia Tennis Association describes its mission as promoting tennis growth while advancing diversity and inclusion; North Carolina Tennis says it develops tennis through recreational leagues, tournaments, and community programs; and South Carolina Tennis says it develops, maintains, and promotes tennis. Alabama Tennis Association and Arkansas Tennis Association describe their missions as promoting and developing tennis growth. Louisiana Tennis Association says it promotes, develops, and supervises tennis statewide, while Mississippi Tennis Association describes tennis development as healthful recreation. Kentucky Tennis Association describes its mission as promoting tennis for recreation and physical fitness in the Commonwealth.
Grantmaking
In filing year 2024, the association reported 31 grants totaling $8,196,087. Grant amounts ranged from $5,950 to $1,797,091, with a median of $25,000. The largest awards included $1,797,091 to Georgia Tennis Association, $1,553,762 to North Carolina Tennis Association, $1,088,971 to South Carolina Tennis Association, $638,099 to Alabama Tennis Association, and $625,141 to Tennessee Tennis Association. These grants were listed as financial assistance. The association also awarded $43,000 to the City of Owensboro, Kentucky, for a 2024 BIF grant.
The filing describes allocations to member institutions as based on membership levels and participation.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2024 filing lists Brett Schwartz as President & CEO; Ted Reese as Executive Vice President; Beth Hopkins, Ashley Massengale, and Drew Meyers as Vice Presidents; Dave Neuhart as Secretary; John Herring as Treasurer; and Carol Alan, Ernie James, and Rainey Johns as Directors-at-Large.
Southern Tennis Association Inc is led by Brett Schwartz, President & CEO since 2023 (on filings since 2019); 6 of 18 officers listed in 2024 are compensated.
Officers on the 2024 filing
Brett Schwartz
President & CEO
Vice President → Executive Vice President, 2021
Executive Vice President → President & CEO, 2023
On filings since 2019
25 hrs/week
No compensation reported
Matthew Olson
Executive Director & COO
On filings since 2022
40 hrs/week
$192K (2022) → $220K (2024)
Andrew Feldman
Community Tennis Director
On filings since 2021
40 hrs/week
$108K (2021) → $121K (2024)
Christopher Walling
Adult Tennis & Hr Director
On filings since 2021
40 hrs/week
$112K (2021) → $146K (2024)
Haldor Regi
It Director
On filings since 2021
40 hrs/week
$113K (2021) → $128K (2024)
Maria Cercone
Director of Junior Tennis Development
On filings since 2022
40 hrs/week
$109K (2022) → $122K (2024)
Cheryl Jones
Director
On filings since 2023
40 hrs/week
$112K (2023) → $112K (2024)
Ernie James
Director-At-Large
On filings since 2021
1 hr/week
No compensation reported
Carol Alan
Director-At-Large
On filings since 2023
1 hr/week
No compensation reported
Rainey Johns
Director-At-Large
On filings since 2023
1 hr/week
No compensation reported
John Callen
COO
Executive Director & COO → E, D & COO, 2022
E, D & COO → COO, 2023
On filings since 2019
$218K (2019) → $0 (2024)
Beth Hopkins
Vice President
Director-At-Large → Vice President, 2023
On filings since 2019
1 hr/week
No compensation reported
Dave Neuhart
Secretary
Director-At-Large → Secretary, 2023
On filings since 2019
1 hr/week
No compensation reported
Drew Meyers
Vice President
On filings since 2019
1 hr/week
No compensation reported
John Herring
Treasurer
On filings since 2019
1 hr/week
No compensation reported
Randy Jackson
Usta Delegate
Executive Vice President → President & CEO, 2021
President & CEO → Usta Delegate, 2023
On filings since 2019
1 hr/week
No compensation reported
Ted Reese
Executive Vice President
Vice President → Executive Vice President, 2023
On filings since 2019
1 hr/week
No compensation reported
Ashley Massengale
Vice President
Director-At-Large → Vice President, 2023
On filings since 2021
1 hr/week
No compensation reported
Former officers (7)
- Former: Bill McGugin (2019–2022) — Vice President
- Former: Bonnie Vandegrift (2019–2022) — Usta Delegate
- Former: Donna Gast (2021–2022) — Secretary
- Former: William Dopp (2022) — Director of Tsr's
- Former: Jim Warren (2021) — Director-At-Large
- Former: Derek White (2019–2020) — Usta Delegate
- Former: Marcy Hirshberg (2019–2020) — Secretary
Data from IRS Form 990 filings, 2019–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $220K, to Matthew Olson (Executive Director & COO). 6 officers or directors reported compensation on that filing.
Frequently asked questions about Southern Tennis Association Inc
How much does Southern Tennis Association Inc give each year?
Southern Tennis Association Inc gave $8.2M across 31 grants in 2024, according to its 2024 IRS Form 990. In 2023 it gave $7.9M across 51 grants.
What is Southern Tennis Association Inc's typical grant size?
Southern Tennis Association Inc's median grant in 2024 was $25,000, and its average grant was $264,390, across 31 grants on its 2024 IRS Form 990. Organizations receiving their first grant from Southern Tennis Association Inc that year got $18K on average.
Where does Southern Tennis Association Inc give grants?
Southern Tennis Association Inc's top state is Georgia, with 24% of the grant dollars itemized on its 2024 IRS Form 990. The next largest states were North Carolina (20%) and South Carolina (14%). The most frequent recipient cities were Greensboro, NC (2 grants), Hilton Head Island, SC (2 grants) and Mobile, AL (2 grants).
Does Southern Tennis Association Inc give general operating support?
Not in 2024: none of the 31 grants with a stated purpose on Southern Tennis Association Inc's 2024 IRS Form 990 were described as general or operating support. Recurring purposes include "Financial Assistance" (22 grants) and "2024 BIF Grant" (9 grants).
Who are Southern Tennis Association Inc's largest grantees?
Southern Tennis Association Inc's largest 2024 grantees include Georgia Tennis Association ($1,797,091), North Carolina Tennis Association ($1,553,762) and South Carolina Tennis Association ($1,088,971), according to its 2024 IRS Form 990. Together they received 54% of its itemized 2024 grant dollars.
How large is Southern Tennis Association Inc?
Southern Tennis Association Inc reported $26.6M in total assets on its 2024 IRS Form 990. Its revenue that year was $15.0M.
What does Southern Tennis Association Inc fund?
The association’s stated mission is “Growing tennis to inspire healthier people and communities everywhere.” See mission & focus areas ↑
How do I apply for a grant from Southern Tennis Association Inc?
Southern Tennis Association Inc has no public application process in the sources Grantable reviewed. Check southern.usta.com for current guidelines, or contact the foundation directly before submitting a request.
What is Southern Tennis Association Inc's EIN?
Southern Tennis Association Inc's EIN (Employer Identification Number) is 58-1190935. IRS Form 990 filing data is available on this page for 2019–2024.
Data last updated October 2026. Sourced from IRS Form 990 filings. Research dossier generated October 2026.
Data update history
(7)
When this profile's IRS filing data changed on Grantable
- Added Form 990 for fiscal year 2019 (received by the IRS July 31, 2020)
- Updated Form 990 for fiscal year 2020 (received by the IRS November 5, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS November 1, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS November 14, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS November 15, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS November 16, 2025)
- IRS filings on file for fiscal years 2020–2024
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Cite this profile
Grantable. (2026). Southern Tennis Association Inc funder profile. GrantGraph. Retrieved October 20, 2026, from https://grantable.co/funders/southern-tennis-association-inc-morg_2bb0a234781c4886bc5fc91e89c29e23
BibTeX
@misc{grantable_581190935_2026,
author = {{Grantable}},
title = {{Southern Tennis Association Inc funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/southern-tennis-association-inc-morg_2bb0a234781c4886bc5fc91e89c29e23},
note = {Accessed 2026-10-20. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Southern Tennis Association Inc's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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