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Southern Tennis Association Inc

PEACHTREE CORNERS, GA EIN: 58-1190935 Website

Southern Tennis Association Inc is a civic organization based in Peachtree Corners, Georgia, established in 1968. The organization operates as a 501(c)(4) entity and serves as the regional governing body for tennis in the southern United States, operating through a network of community tennis associations across nine states.

Financial Overview

From 2024 IRS Form 990-PF · View filing

Total Assets

$26.6M

+2.9% YoY

Annual Giving

$8.2M

+3.4% YoY

Grant Count

31

-39.2% YoY

Avg Grant Size

$264K

+70.0% YoY

Research compiled by Grantable AI from public sources. Last updated April 2026.

Mission & Focus Areas

Mission: Growing tennis to inspire healthier people and communities everywhere, with a focus on promoting and developing the growth of tennis.

The organization operates three primary programs:

  • Community Tennis Program — Provides a framework for a network of community tennis associations across nine states, offering grants, organizational development, and continuing education to support local tennis initiatives.

  • Junior Development Program — Delivers junior tennis programming including entry-level and advanced junior tournaments, junior team tennis, and in-school and after-school tennis programming through school physical education departments.

  • Adult Programming — (Program details limited in available sources)

Grantmaking

The Southern Tennis Foundation, the charitable arm of the Southern Tennis Association, administers financial assistance programs including:

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Geographic Focus

Where this funder awards grants

The organization serves nine states in the southern region of the United States, with particular emphasis on Georgia, South Carolina, and North Carolina.

Grant Distribution by State

13states
+5 more states

Cities

AdamsAshevilleAshlandAtlantaAuburnAugustaBaton RougeBeltonBirminghamBooneBrevardCalhounCamillaCaryCharlestonCharlotteColliervilleColumbiaColumbusCordova

Financial History

Multi-year comparison from IRS filings

As of 2023:

  • Total Assets: $25.9 million
  • Annual Revenue: $13.9 million
  • Annual Expenses: $14.3 million
  • Total Liabilities: $1.59 million
  • Net Income: -$393,947

Revenue Composition (2023):

  • Contributions: $10.6 million (76% of total revenue)

Program Expenses (most recent data):

  • Community Tennis Program: $10,098,871
  • Junior Development Program: $846,849

Total Giving: $8,648,729

Revenue
Expenses
Qualifying Distributions
Net Investment Income
$0$4M$8M$12M$17M20202021202220232024
Metric202420232022
Total Assets$26,620,750$25,864,700$23,839,838
Revenue$15,007,445$13,910,985$13,561,876
Expenses$14,976,022$14,304,932$13,229,290
Qualifying Distributions
Net Investment Income$847,299$417,269$367,954
Distributable Amount

Giving Over Time

Total grant dollars and number of grants per year

$0$2M$4M$6M$8M62 grants202043 grants202143 grants202251 grants202331 grants2024

Grant Insights

How this funder distributes its grants

Top Recipients

Top 10 recipients in 2024

GEORGIA TENNIS ASSOCIATION$1.8MNORTH CAROLINA TENNIS AS…$1.6MSOUTH CAROLINA TENNIS AS…$1.1MALABAMA TENNIS ASSOCIATION$638KTENNESSEE TENNIS ASSOCIA…$625KLOUISIANA TENNIS ASSOCIA…$622KMISSISSIPPI TENNIS ASSOC…$536KKENTUCKY TENNIS ASSOCIAT…$424KARKANSAS TENNIS ASSOCIAT…$365KUSTA FOUNDATION$100K

Grant Size Distribution

217 grants across all recorded years

167<$50K6$50–100K1$100–250K14$250–500K16$500K–1M13$1–5M$5M+

Giving History

Grant recipients and amounts by year

No grants recorded for .

Leadership & Key People

Leadership team and compensation from IRS filings

Matthew Olson — Principal Officer

The Southern Tennis Foundation is operated by a 15-member Board of Trustees.

Compensation Overview

From 2024 IRS filing

MATTHEW OLSONEXECUTIVE DIRECTOR & COO$220KCHRISTOPHER WALLINGADULT TENNIS/HR DIRECTOR$146KHALDOR REGIIT DIRECTOR$128KMARIA CERCONEDIR. OF JR. TENNIS DEV$122KANDREW FELDMANCOMMUNITY TENNIS DIRECTOR$121KCHERYL JONESDIRECTOR$112K

From 2024 filing

NameTitleHoursCompensation
BRETT SCHWARTZPRESIDENT & CEO25
TED REESEEXECUTIVE VICE PRESIDENT1
BETH HOPKINSVICE PRESIDENT1
ASHLEY MASSENGALEVICE PRESIDENT1
DREW MEYERSVICE PRESIDENT1
DAVE NEUHARTSECRETARY1
JOHN HERRINGTREASURER1
CAROL ALANDIRECTOR-AT-LARGE1
ERNIE JAMESDIRECTOR-AT-LARGE1
RAINEY JOHNSDIRECTOR-AT-LARGE1
RANDY JACKSONUSTA DELEGATE1
MATTHEW OLSONEXECUTIVE DIRECTOR & COO40$219,538
CHRISTOPHER WALLINGADULT TENNIS/HR DIRECTOR40$145,750
HALDOR REGIIT DIRECTOR40$128,000
MARIA CERCONEDIR. OF JR. TENNIS DEV40$121,668
ANDREW FELDMANCOMMUNITY TENNIS DIRECTOR40$120,500
CHERYL JONESDIRECTOR40$112,480
JOHN CALLENCOO (FORMER)

Contact Information

Southern Tennis Foundation 5685 Spalding Drive Peachtree Corners, GA 30092

Phone: 770-368-8200 Fax: 770-368-9091 Email: info@southerntennisfoundation.com

Office Hours: Monday-Friday, 9 a.m.–5 p.m. Eastern Time

Website: www.southern.usta.com

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Data last updated April 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.

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