Simple Generosity Foundation is a 501(c)(3) public charity based in Cape Elizabeth, Maine, designated as a religion-related, spiritual development organization with Buddhist classification. The organization operates as a donor-advised fund platform that facilitates charitable giving between mission-driven brands and vetted nonprofits. The foundation has distributed over $54 million to date to nonprofits across the United States and internationally.
Financial Overview
From 2025 IRS Form 990-PF · View filing
Total Assets
$2.8M
-37.5% YoY
Annual Giving
$4.4M
+4.5% YoY
Grant Count
339
+15.3% YoY
Avg Grant Size
$13K
-9.4% YoY
Mission & Focus Areas
The foundation's mission is rooted in generosity, equity, and humanity. Simple Generosity Foundation works to engage digital-native philanthropists to create new sources of funding for the nonprofit sector while making fundraising more equitable for small but important nonprofits that might otherwise be overlooked for large brand partnerships.
Primary funding focus areas include:
- Education
- Philanthropy, Voluntarism & Grantmaking
- Human Services
- Food Security and Hunger Relief
- Veteran Support
Grantmaking
Simple Generosity Foundation operates through several mechanisms:
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Geographic Focus
Where this funder awards grants
The foundation's grantmaking focuses primarily on California, New York, and Illinois, though it also supports nonprofits nationally and internationally.
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
Most Recent (Fiscal Year 2025):
- Total Assets: $2,817,977
- Revenue: $6.85 million
- Expenses: $8.78 million
- Total Liabilities: $261,000
- Total Giving: $8,075,246
Tax Status: Tax-exempt since April 2016 (EIN: 47-5570019)
Rating: Four-Star rating with 98% score from independent charity evaluator
| Metric | 2025 | 2024 | 2022 |
|---|---|---|---|
| Total Assets | $2,817,977 | $4,507,599 | $2,902,105 |
| Revenue | $6,846,256 | $9,265,616 | $7,447,485 |
| Expenses | $8,783,220 | $8,620,241 | $9,301,300 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $187,572 | $42,154 | $44,784 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
Grant Size Distribution
200 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2025 grants, the largest include Meals on Wheels America ($271,548), United Service Organizations Inc ($172,279), Team Rubicon ($152,328).
| Recipient | Purpose | Amount |
|---|---|---|
| Meals on Wheels America Arlington, VA | Operating Support | $271,548 |
| United Service Organizations Inc Arlington, VA | Operating Support | $172,279 |
| Team Rubicon Los Angeles, CA | Operating Support | $152,328 |
| Comfort Cases Gaithersburg, MD | Operating Support | $146,421 |
| Farmhouse Fresh Animal Sanctuary McKinney, TX | Operating Support | $30,760 |
| National Womens History Museum Alexandria, VA | Operating Support | $115,607 |
| YouthBuild Global Roxbury, MA | Operating Support | $110,160 |
| Farm Aid Inc Somerville, MA | Operating Support | $91,364 |
| Our Climate Education Fund Washington, DC | Operating Support | $80,020 |
| National Urban Fellows Inc New York, NY | Operating Support | $78,901 |
Leadership & Key People
Leadership team and compensation from IRS filings
Kate Brandeis - Chief Executive Officer (also listed as Co Executive Director)
Kristina Lange - Co Executive Director
The organization is female-led and co-founded. The collective leadership experience spans Fortune 500 companies, community foundations, social justice movements, and celebrity-driven fundraising in sports and entertainment.
Compensation Overview
From 2025 IRS filing
From 2025 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| George Stevens | President & Secretary | 50 | $116,000 |
| Kate Brandeis | Co-Executive Director | 40 | $108,000 |
| Kristina Lange | Co-Executive Director | 40 | $108,000 |
| Leo V Williams | Director | 2 | — |
| Jeni Rone Becker | Director | 2 | — |
| Julie Savaria | Director | 2 | — |
| Elizabeth Delois | Treasurer | 2 | — |
Recent News & Activity
Recent developments and announcements
The foundation celebrated ten years of impact in October 2025. A cornerstone partnership with Target's Circle loyalty program, launched in 2017, now generates more than $7 million in donations annually across thousands of charities that neighbor Target's retail locations. The foundation has also partnered with digital-native companies including DailyKarma and THNKS.com to support nonprofits aligned with clients' values and local communities.
Simplicity Foundation's latest funding brings total donations to $10m | SimplicitySubject Areas
Focus areas based on grantmaking activity
Frequently Asked Questions
What does Simple Generosity Foundation fund?
The foundation's mission is rooted in generosity, equity, and humanity. Simple Generosity Foundation works to engage digital-native philanthropists to create new sources of funding for the nonprofit sector while making fundraising more equitable for small but important nonprofits that might otherwise be overlooked for large brand partnerships. Primary funding focus areas include: • Education • Philanthropy, Voluntarism & Grantmaking • Human Services • Food Security and Hunger Relief • Veteran S…
How do I apply for a grant from Simple Generosity Foundation?
Simple Generosity Foundation operates through several mechanisms: **Donor-Advised Funds**: The foundation maintains donor-advised funds through which donors can direct the distribution or investment of funds. **Branded Impact Funds**: The foundation offers Branded Impact Funds that help organizations jumpstart charitable giving and support nonprofits under their brand's umbrella without the need to establish a separate 501(c)(3) organization or corporate foundation. **Grant Characteristics**: T…
Where does Simple Generosity Foundation make grants?
The foundation's grantmaking focuses primarily on California, New York, and Illinois, though it also supports nonprofits nationally and internationally.
What size grants does Simple Generosity Foundation award?
In 2025, Simple Generosity Foundation awarded 339 grants totaling $4.4M — an average of about $13K per grant, based on its IRS Form 990 filings.
What is Simple Generosity Foundation's EIN?
Simple Generosity Foundation's EIN (Employer Identification Number) is 47-5570019. IRS Form 990 filing data is available on this page for 2021–2025.
Explore Open Grants
Browse active grant opportunities in Simple Generosity Foundation's focus areas in our free grants database
Related Funders
Similar funders by location and focus area
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Data last updated June 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.
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