San Diego Convention and Tourist Bureau
To drive visitor demand to economically benefit the san diego region.
San Diego Convention and Tourist Bureau at a glance
- Total assets
- $17,479,910
- -8.1% vs 2024
- Revenue (2025)
- $54,233,449
- -7.3% vs 2024
- Net investment income (2025)
- $26,551
- +1092.8% vs 2024
- Expenses (2025)
- $53,237,925
- -8.5% vs 2024
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026.
Who San Diego Convention and Tourist Bureau funds
How this funder distributes its grants
Grant Size Distribution
1 grant across all recorded years
The most common grant size was under $50K: 1 grant of 1 (100%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
States
Cities
Giving History
Giving Over Time
Total grant dollars and number of grants per year
In 2023 it made 1 grant totaling $10K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Destinations International Foundation Potomac Falls, VA | Tourism Advocacy | $10,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $17,479,910 | $54,233,449 | $53,237,925 | — | — | $26,551 |
| 2024 | $19,014,220 | $58,534,473 | $58,190,925 | — | — | $2,226 |
| 2023 | $15,823,079 | $44,077,775 | $43,851,366 | $10,000 | 1 | $5,489 |
| 2022 | $9,233,181 | $31,753,135 | $31,651,511 | — | — | — |
| 2021 | $10,248,135 | $28,266,235 | $25,370,910 | — | — | — |
| 2020 | $6,524,942 | $41,202,845 | $41,288,079 | — | — | — |
About San Diego Convention and Tourist Bureau
Based on IRS filings
San Diego Convention and Tourist Bureau is a public charity, based in San Diego, CA. IRS filing data is available from 2020 through 2025. As of 2025, the organization holds $17.5M in total assets. Net investment income was $27K.
Leadership & Key People
Officers and directors from IRS filings
San Diego Convention and Tourist Bureau is led by Julie Coker, President & CEO since 2022 (on filings since 2020); 9 of 31 officers listed in 2025 are compensated.
Officers on the 2025 filing
Julie Coker
President & CEO
President & CEO - Started June → President & CEO, 2022
On filings since 2020
40 hrs/week
$223K (2021) → $654K (2025)
Daniel Kuperschmid
President & CEO
Chair → Director, 2023
Director → President & CEO, 2025
On filings since 2020
40 hrs/week
No compensation reported
Shawn Dixon
Chair
Director → Vice Chair, 2023
Vice Chair → Chair, 2024
On filings since 2022
4 hrs/week
No compensation reported
Angela Ranalli
Senior National Sales Director
Vice Presdent of Sales → Senior National Sales Director, 2022
On filings since 2021
40 hrs/week
$176K (2021) → $260K (2025)
Kim Borneman
National Sales Director
On filings since 2023
40 hrs/week
$189K (2023) → $228K (2025)
Brian Hilemon
Senior Director Partnerships
On filings since 2024
40 hrs/week
$182K (2024) → $192K (2025)
Marty Gorsich
Director
On filings since 2020
2 hrs/week
No compensation reported
Michelle Meter
Director
Secretary → Treasurer, 2024
Treasurer → Director, 2025
On filings since 2020
2 hrs/week
No compensation reported
Jody Blackinton
Director
On filings since 2022
2 hrs/week
No compensation reported
Tony Young
Director
On filings since 2022
2 hrs/week
No compensation reported
Kazeem Omidiji
Director
On filings since 2023
2 hrs/week
No compensation reported
Brenden Carlin
Director
On filings since 2024
2 hrs/week
No compensation reported
Cecilia Menezes
Director
On filings since 2024
2 hrs/week
No compensation reported
Eric Jenkins
Director
On filings since 2024
2 hrs/week
No compensation reported
Martha Gilmer
Director
On filings since 2024
2 hrs/week
No compensation reported
Todd McAninch
Director
On filings since 2024
2 hrs/week
No compensation reported
Tom Tabler
Director
On filings since 2024
2 hrs/week
No compensation reported
Tracy Borkum
Director
On filings since 2024
2 hrs/week
No compensation reported
Dena Roady
Director
New on the 2025 filing
2 hrs/week
No compensation reported
Hanna Zahran
Director
New on the 2025 filing
2 hrs/week
No compensation reported
Ilsa Butler
Director
New on the 2025 filing
2 hrs/week
No compensation reported
Sam Attisha
Director
New on the 2025 filing
2 hrs/week
No compensation reported
Shaun Robinson
Director
New on the 2025 filing
2 hrs/week
No compensation reported
Althea Salas
Vice President of Human Resources
Vice Presdent of Hr → Vice President of Human Resources, 2022
On filings since 2020
40 hrs/week
$175K (2020) → $253K (2025)
Kerri Kapich
Chief Operating Officer
Vice President & COO → Chief Operating Officer, 2022
On filings since 2020
40 hrs/week
$294K (2020) → $410K (2025)
Richard Meza
Vice President & Chief Financial Officer
Vice President & CFO → Chief Financial Officer, 2022
Chief Financial Officer → Vice President & Chief Financial Officer, 2024
On filings since 2020
40 hrs/week
$251K (2020) → $301K (2025)
Kavin Schieferdecker
Chief Sales Officer
On filings since 2022
40 hrs/week
$86K (2022) → $409K (2025)
Ana Leticia Law
Vice President Sales
New on the 2025 filing
40 hrs/week
$223K (2025)
Lydia Bartell
Treasurer
Treasurer → Vice Chair, 2024
Vice Chair → Treasurer, 2025
On filings since 2022
3 hrs/week
No compensation reported
Annie Fitzgerald
Vice Chair
Director → Vice Chair, 2025
On filings since 2023
3 hrs/week
No compensation reported
Jamie Lemon
Secretary
Director → Secretary, 2024
On filings since 2023
3 hrs/week
No compensation reported
Former officers (25)
- Former: Aldino Parchment (2023–2024) — It Director
- Former: April Shute (2020–2023) — Director
- Former: Don Dennis (2020–2023) — Director
- Former: Phil Blair (2020–2023) — Director
- Former: Robert Rauch (2020–2023) — Director
- Former: Phyllis Azama (2022–2023) — Senior National Sales Director
- Former: Rick Fultz (2022–2023) — Director
- Former: Craig Martin (2023) — Director
- Former: David Matta (2023) — National Sales Director
- Former: Kim Becker (2023) — Chair
- Former: Micheal O'Donohue (2023) — Director
- Former: Kimberley Becker (2020–2022) — Vice Chair
- Former: Margie Sitton (2020–2022) — Senior Vice President of Sales
- Former: Michael O'Donohue (2020–2022) — Director
- Former: Tim Booth (2020–2022) — Director
- Former: Maria Andriola (2022) — National Sales Director
- Former: Isabel Sauerbrey (2020–2021) — Vice President of It
- Former: Joseph Terzi (2020–2021) — Past President & CEO -
- Former: Luis Barrios (2020–2021) — Treasurer
- Former: Pedro Villegas (2020–2021) — Director
- Former: Rick Outcalt (2020–2021) — Senior Vice President of Citywide Sales
- Former: Scott McGaugh (2020–2021) — Director
- Former: Adam Smith (2020) — Director
- Former: Anne Hartley (2020) — Sales Executive
- Former: Dania Duke (2020) — Director
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $654K, to Julie Coker (President & CEO (Thru 11/30/24)). 9 officers or directors reported compensation on that filing.
Frequently asked questions about San Diego Convention and Tourist Bureau
How large is San Diego Convention and Tourist Bureau?
San Diego Convention and Tourist Bureau reported $17.5M in total assets on its 2025 IRS Form 990. Its revenue that year was $54.2M.
Where does San Diego Convention and Tourist Bureau operate?
San Diego Convention and Tourist Bureau has awarded grants in Virginia.
What is San Diego Convention and Tourist Bureau's EIN?
San Diego Convention and Tourist Bureau's EIN (Employer Identification Number) is 95-1812810. IRS Form 990 filing data is available on this page for 2020–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(1)
When this profile's IRS filing data changed on Grantable
- IRS filings on file for fiscal years 2020–2025
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Figures come from San Diego Convention and Tourist Bureau's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
San Diego Convention and Tourist Bureau down — hundreds of funders to go?