Rockford Area Convention and Visitors Bureau
Racvb advances regional prosperity by increasing visitation, supporting tourism-related development, and elevating rockford and Winnebago county's reputation as a top destination to visit and live. We promote the region, generate economic impact, and foster community pride through strategic marketing and visitor experiences.
Key facts about Rockford Area Convention and Visitors Bureau
In short: Rockford Area Convention and Visitors Bureau gave $38K across 1 grant in 2025 (avg $38K), mostly in Illinois. Source: 2025 IRS Form 990.
- EIN
- 36-3342710
- Latest 990 filing
- Form 990, 2025
- Annual giving (2025)
- $38,280
- Grants made (2025)
- 1
- Average grant
- $38,280
- Median grant
- $38,280
- Total assets
- $2,470,759
- Primary geography
- Illinois (100% of itemized 2025 grant dollars)
Data from IRS Form 990, 2025; updated September 2026.
Financial Overview
From 2025 IRS Form 990 · View filing
Total Assets
$2.5M
+26.3% YoY
Annual Giving
$38K
+64.4% YoY
Grant Count
1
+0.0% YoY
Avg Grant Size
$38K
+64.4% YoY
How Rockford Area Convention and Visitors Bureau gives
- Giving fell 59% from 2022 to 2025. Method
From the foundation's IRS Form 990 filings. Methodology.
About Rockford Area Convention and Visitors Bureau
Based on IRS filings
Rockford Area Convention and Visitors Bureau is a public charity, based in Rockford, IL. IRS filing data is available from 2021 through 2025. As of 2025, the organization holds $2.5M in total assets. In 2025, it awarded 1 grant totaling $38K. Net investment income was $6K.
Open Grants
1 open opportunity from Rockford Area Convention and Visitors Bureau
Ready to take the next step with Rockford Area Convention and Visitors Bureau?
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of the 2025 grant dollars on its one itemized grant.
States
Cities
Giving Over Time
Total grant dollars and number of grants per year
From 2022 to 2025, annual grant giving ranged from $17K (2023) to $93K (2022). In 2025 it made 1 grant totaling $38K.
Grant Insights
How this funder distributes its grants
Top Recipients
Top recipient in 2025
The largest 2025 recipient was Racvb Charitable Foundation ($38K).
Grant Size Distribution
4 grants across all recorded years
The most common grant size was under $50K: 3 grants of 4 (75%).
Giving History
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Racvb Charitable Foundation Rockford, IL | — | $38,280 |
Financial History
Multi-year comparison from IRS filings
| Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Total Assets | $2,470,759 | $1,955,832 | $1,008,517 |
| Revenue | $4,370,352 | $4,206,135 | $3,133,223 |
| Expenses | $4,348,398 | $4,244,213 | $3,372,337 |
| Net Investment Income | $5,755 | $998 | $-5,028 |
Data update history
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2022 (received by the IRS January 18, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS November 15, 2023)
- Updated Form 990 for fiscal year 2024 (received by the IRS January 15, 2025)
- Updated Form 990 for fiscal year 2025 (received by the IRS January 15, 2026)
- IRS filings on file for fiscal years 2021–2025
Leadership & Key People
Officers and directors from IRS filings
Rockford Area Convention and Visitors Bureau is led by John Groh, President & CEO on every filing since 2021; 1 of 21 officers listed in 2025 is compensated.
Officers on the 2025 filing
John Groh
President & CEO
On filings since 2021
40 hrs/week
$179K (2021) → $223K (2025)
Tiana McCall
Chair
Secretary → Vice Chair, 2022
Vice Chair → Chair, 2024
On filings since 2021
2 hrs/week
No compensation reported
Dana Martin
Director
On filings since 2021
2 hrs/week
No compensation reported
Jay Sandine
Director
On filings since 2021
2 hrs/week
No compensation reported
Kevin Frost
Director
On filings since 2021
2 hrs/week
No compensation reported
Patricia Diduch
Director
On filings since 2021
2 hrs/week
No compensation reported
Patrick Thompson
Director
On filings since 2021
2 hrs/week
No compensation reported
Ricardo Montoya-Picazo
Director
On filings since 2021
2 hrs/week
No compensation reported
Shelton Kay
Director
On filings since 2021
2 hrs/week
No compensation reported
Todd Cagnoni
Director
On filings since 2021
2 hrs/week
No compensation reported
Bobbie Holzwarth
Director
On filings since 2022
2 hrs/week
No compensation reported
Kirk Weitzel
Director
On filings since 2022
2 hrs/week
No compensation reported
Richard Shuga
Director
On filings since 2022
2 hrs/week
No compensation reported
Sonya Hopes
Director
On filings since 2022
2 hrs/week
No compensation reported
Duncan Geddes
Director
On filings since 2024
2 hrs/week
No compensation reported
Gretchen Gilmore
Director
On filings since 2024
2 hrs/week
No compensation reported
Angela Larson
Director
New on the 2025 filing
2 hrs/week
No compensation reported
Carol Schuster
Past Chair
Treasurer → Chair, 2022
Chair → Past Chair, 2024
On filings since 2021
2 hrs/week
No compensation reported
Darrell Snorek
Secretary
Director → Secretary, 2022
On filings since 2021
2 hrs/week
No compensation reported
Mick Gronewold
Treasurer
Director → Treasurer, 2024
On filings since 2021
2 hrs/week
No compensation reported
Geno Iafrate
Vice Chair
Director → Vice Chair, 2024
On filings since 2022
2 hrs/week
No compensation reported
Former officers (12)
- Former: Caitlin Pusateri (2022–2024) — Director
- Former: Sal Abadneh (2024) — Director
- Former: Jennifer Furst (2021–2023) — Past Chair
- Former: Nathan Bruck (2021–2023) — Director
- Former: Therese Thill (2022–2023) — Director
- Former: Mike Gronewold (2023) — Treasurer
- Former: Chad Anderson (2021–2022) — Treasurer
- Former: David Anderson (2021) — Past Chair
- Former: Einar Forsman (2021) — Director
- Former: John Penney (2021) — Vice Chair
- Former: Marcus Bacon (2021) — Director
- Former: Ted Rehl (2021) — Director
Data from IRS Form 990 filings, 2021–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $223K, to John Groh (Pres / CEO).
Frequently asked questions about Rockford Area Convention and Visitors Bureau
How much does Rockford Area Convention and Visitors Bureau give each year?
Rockford Area Convention and Visitors Bureau gave $38K across 1 grant in 2025, according to its 2025 IRS Form 990. In 2024 it gave $23K across 1 grant.
How large is Rockford Area Convention and Visitors Bureau?
Rockford Area Convention and Visitors Bureau reported $2.5M in total assets on its 2025 IRS Form 990. Its revenue that year was $4.4M.
Where does Rockford Area Convention and Visitors Bureau operate?
Rockford Area Convention and Visitors Bureau has awarded grants in Illinois.
What is Rockford Area Convention and Visitors Bureau's EIN?
Rockford Area Convention and Visitors Bureau's EIN (Employer Identification Number) is 36-3342710. IRS Form 990 filing data is available on this page for 2021–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Here's the math on researching Rockford Area Convention and Visitors Bureau by hand.
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Rockford Area Convention and Visitors Bureau down — hundreds of funders to go?