Peach Bowl Inc is a 501(c)(3) nonprofit organization based in Atlanta, Georgia, established in 1970. Originally founded by the Georgia Lion's Club in 1967 and hosting its first NCAA-sanctioned Peach Bowl game in 1968, the organization owns and operates multiple college football events and related charitable initiatives. The organization employs 29 staff members and operates as a public charity focused on college athletics and community impact.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$76.2M
+17.5% YoY
Annual Giving
$5.2M
-65.5% YoY
Grant Count
36
+0.0% YoY
Avg Grant Size
$144K
-65.5% YoY
Mission & Focus Areas
Mission Statement: Peach Bowl Inc's mission is to positively impact people's lives by celebrating college athletics through best-in-class events that create charitable donations, scholarships, economic impact, and memorable experiences. The organization describes itself as the most charitable college football bowl organization in the country.
Primary Focus Areas:
- Education
- Science and STEM education
- Community health
- Philanthropy and voluntarism
- Human services
Grantmaking
Peach Bowl Inc distributes significant charitable funding through its operations and dedicated initiatives:
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Geographic Focus
Where this funder awards grants
Peach Bowl Inc's charitable giving focuses primarily on Georgia, Florida, and Pennsylvania. The organization also supports communities of participating universities in its bowl games.
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
As of 2024 Tax Filing:
- Total Assets: $76,241,198
- Total Revenue: $29.1 million
- Total Expenses: $23.1 million
- Total Liabilities: $7.58 million
- Total Charitable Giving: $5,185,424
The organization has been tax-exempt since April 1970 (EIN: 58-1052332).
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $76,241,198 | $64,858,791 | $61,887,309 |
| Revenue | $29,147,217 | $47,413,811 | $45,717,614 |
| Expenses | $23,090,079 | $41,572,823 | $37,788,218 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $2,681,588 | $-1,325,995 | $3,079,032 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
Grant Size Distribution
140 grants across all recorded years
Giving History
Grant recipients and amounts by year
No grants recorded for .
Leadership & Key People
Leadership team and compensation from IRS filings
Gary P. Stokan - President and CEO
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| GARY P STOKAN | PRESIDENT AND CEO | 40 | $914,718 |
| DAVIS L EPPS | CHIEF OPERATING OFFICER | 40 | $425,797 |
| A CHRISTOPHER HUGHES | CHIEF FINANCIAL OFFICER | 40 | $294,264 |
| DEREK T MARTIN | VICE PRESIDENT, EVENTS | 40 | $231,857 |
| MATTHEW E GARVEY | VICE PRESIDENT, COMMUNICATIONS | 40 | $225,056 |
| BENJAMIN S HOLLIS | VICE PRESIDENT, SALES | 40 | $193,325 |
| DAN L WEST THRU 73123 | VICE PRESIDENT, EVENTS | 40 | $106,731 |
| MICHAEL D GILBERT | DIRECTOR OF TICKETING | 40 | $104,475 |
| BOB SCHULER | TRUSTEE | 1 | — |
| MICHAEL K ANDERSON | TRUSTEE | 1 | — |
| MELANIE BABCOCK | TRUSTEE | 1 | — |
| GARTH KNUTSON | TRUSTEE | 1 | — |
| MICHAEL LEVY | TRUSTEE | 1 | — |
| JOHN MURNANE | TRUSTEE | 1 | — |
| WILLIAM PATE | TRUSTEE | 1 | — |
| ERICA QUALLS-BATTEY | TRUSTEE | 1 | — |
| RODNEY SANDERS | TRUSTEE | 1 | — |
| JOE SARACINO | TRUSTEE | 1 | — |
| SUHAIL SETH | TRUSTEE | 1 | — |
| BOB SOMERS | TRUSTEE | 1 | — |
| JIM TERRY | TRUSTEE | 1 | — |
| PERCY D VAUGHN | TRUSTEE | 1 | — |
| ADAM WALKER | TRUSTEE | 1 | — |
Recent News & Activity
Recent developments and announcements
Peach Bowl Inc has announced significant charitable commitments and activity:
Peach Bowl, Inc. Projected for Over $5 Million in Charitable Giving ...The 2025-26 season marks a record year for the organization
2025-26 Marks Record Year for Peach Bowl, Inc.Peach Bowl Inc is projected for over $5 million in charitable giving for the 2025-26 college football season
2025-26 Marks Record Year for Peach Bowl, Inc.A $2.5 million donation was announced to fuel breakthrough pediatric cancer trials
New Peach Bowl Donation Fuels Breakthrough Pediatric Cancer TrialsThe fifth round of Peach Bowl LegACy Fund awardees targeting childhood cancer research was announced by Children's Healthcare of Atlanta
Children's Healthcare of Atlanta Announces 5th Round of Peach ...The organization operates the Chick-fil-A Peach Bowl (the ninth-oldest bowl game in the country and a College Football Playoff host), the Aflac Kickoff Game (created in 2008), the Southern Company Peach Bowl Challenge charity golf tournament, and manages operations of The Dodd Trophy Presented by PNC Bank. The organization was also the original recruiter and founding sponsor of the College Football Hall of Fame in Atlanta.
2025-26 Marks Record Year for Peach Bowl, Inc.Subject Areas
Focus areas based on grantmaking activity
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Data last updated April 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.
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