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Paso Robles Destination DBA Travel Paso

Public charity · Grantmaker Paso Robles, CA EIN: 82-1951529 Website

PASO ROBLES DESTINATION, which operates as Travel Paso, is a public charity based in Paso Robles, California, and the official destination marketing organization for the region. Formed in 2017, it markets Paso Robles, supports the tourism industry, and funds local events intended to enhance visitors’ experiences and promote visitation while respecting residents’ quality of life.

Key facts about Paso Robles Destination DBA Travel Paso

In short: Paso Robles Destination DBA Travel Paso gave $294K across 19 grants in 2025 (avg $15K), mostly in California. Source: 2025 IRS Form 990.

EIN
82-1951529
Latest 990 filing
Form 990, 2025
Annual giving (2025)
$293,867
Grants made (2025)
19
Average grant
$15,467
Median grant
$10,000
Total assets
$1,187,174
Primary geography
California (89% of itemized 2025 grant dollars)
Accepts unsolicited proposals
Yes
How to apply
The organization accepts unsolicited requests through its Community Event Grant application process. Full details ↓
Deadline
October 16, 2026, for events taking place in calendar year 2027.

Data from IRS Form 990, 2025; updated September 2026. Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.

Financial Overview

From 2025 IRS Form 990 · View filing

Total Assets

$1.2M

-18.6% YoY

Annual Giving

$294K

+9.4% YoY

Grant Count

19

+11.8% YoY

Avg Grant Size

$15K

-2.1% YoY

How Paso Robles Destination DBA Travel Paso gives

  • 63% of 2025 grantees were also funded in 2024. Method
  • Giving grew 44% from 2022 to 2025. Method

Estimate from itemized grant lists in IRS Form 990 filings (2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.

Research compiled by Grantable AI from public sources. Last updated September 2026.

Mission & Focus Areas

The organization’s stated mission is “to improve business growth opportunities for the tourism industry in Paso Robles through administration and operation of a tourism improvement district for destination marketing, sales, & media programs.”

Its filing describes paid advertising, public relations and journalist hosting, owned media, social media engagement, travel-trade outreach, and support for local special events. Its Community Event Marketing Program funds events, activities, and organizations that align with its mission to promote Paso Robles and enhance visitation. Published program priorities include collaboration, accessibility and inclusion, a variety of event themes and audiences, and sustainability that limits resident impact.

Examples of grantees’ own stated missions illustrate the kinds of organizations receiving support: the California Mid-State Fair says it preserves and enriches agricultural heritage and supports 4-H and FFA; the Pacific Coast Cutting Horse Association says it maintains cutting standards and attracts new participants; and Studios on the Park says it provides creative and educational experiences that build appreciation for visual arts. These are the grantees’ missions, not PASO ROBLES DESTINATION’s.

Grantmaking

In filing year 2025, PASO ROBLES DESTINATION reported 19 grants totaling $293,867. Grants ranged from $5,000 to $55,000, with a median of $10,000. The filing’s largest awards included $55,000 to San Jose Sharks LLC, $38,250 to REC Foundation, $28,142 to Paso Robles Wine Country Alliance, and $25,000 to Livestar Entertainment. The stated purpose for these grants was support for events that increase tourism in Paso Robles.

Review Cycle

October 16, 2026, for events taking place in calendar year 2027.

How to Apply

. Applicants submit the completed application and any additional requested program information; applications are reviewed by the Marketing Committee, with funding recommendations reviewed for approval by the Board.

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Geographic Focus

Where this funder awards grants

PASO ROBLES DESTINATION is based in Paso Robles and its grant purposes include increasing tourism there. In 2025, 89% of grant dollars went to recipients in California, 9% to New York, and 3% to New Jersey, as reported in the filing.

Grant Distribution by State

5states

Share of 2025 grant dollars across all 19 itemized grants.

Cities

Paso RoblesSan JoseSan Luis ObispoAtascaderoTempletonEl CajonIoneLos OsosSan FranciscoSan MiguelGreenwichMercer IslandMission ViejoNew YorkNewark

Giving Over Time

Total grant dollars and number of grants per year

$0$100K$200K$300K4 grants2021 10 grants2022 12 grants2023 17 grants2024 19 grants2025

From 2021 to 2025, annual grant giving ranged from $85K (2021) to $294K (2025). In 2025 it made 19 grants totaling $294K.

Grant Insights

How this funder distributes its grants

Top Recipients

Top 10 recipients in 2025

San Jose Sharks LLC: $55KSan Jose Sharks LLC$55KRec Foundation: $38KRec Foundation$38KPaso Robles Wine Country Alliance: $28KPaso Robles Wine CountryAlliance$28KLivestar Entertainment: $25KLivestar Entertainment$25KCalifornia Midstate Fair: $20KCalifornia Midstate Fair$20KThe Community Foundation San Luis Obispo County: $20KThe Community Foundation SanLuis Obispo County$20KVisit Slocal: $16KVisit Slocal$16KOc Restaurant Association Inc: $13KOc Restaurant Association Inc$13KPacific Coast Cutting Horse Association: $10KPacific Coast Cutting HorseAssociation$10KPaso Robles Horse Park Foundation: $10KPaso Robles Horse ParkFoundation$10K

The largest 2025 recipient was San Jose Sharks LLC ($55K). Together the top 10 received $234K.

Grant Size Distribution

62 grants across all recorded years

54<$50K8$50–100K$100–250K$250–500K$500K–1M$1–5M$5M+

The most common grant size was under $50K: 54 grants of 62 (87%).

Giving History

Grant recipients and amounts by year

RecipientPurposeAmount
San Jose Sharks LLC San Jose, CASupport for events that increase tourism in paso robles$55,000
Rec Foundation Paso Robles, CASupport for events that increase tourism in paso robles$38,250
Paso Robles Wine Country Alliance Paso Robles, CASupport for events that increase tourism in paso robles$28,142
Livestar Entertainment New York, NYSupport for events that increase tourism in paso robles$25,000
California Midstate Fair Paso Robles, CASupport for events that increase tourism in paso robles$20,000
The Community Foundation San Luis Obispo County San Luis Obispo, CASupport for events that increase tourism in paso robles$20,000
Visit Slocal San Luis Obispo, CASupport for events that increase tourism in paso robles$15,600
Oc Restaurant Association Inc Mission Viejo, CASupport for events that increase tourism in paso robles$12,500
Pacific Coast Cutting Horse Association Ione, CASupport for events that increase tourism in paso robles$10,000
Paso Robles Horse Park Foundation Paso Robles, CASupport for events that increase tourism in paso robles$10,000

Financial History

Multi-year comparison from IRS filings

Filing year Assets Revenue Expenses Grants
2025 $1,187,174 $1,783,648 $2,079,048 $293,867
2024 $1,457,650 $1,832,514 $1,986,844 $268,685
2023 $1,652,624 $1,892,718 $1,844,340 $231,750

The 2024 filing reports that PASO ROBLES DESTINATION contracted with Solterra Strategies, Inc. for management and public relations services for the fiscal year ending June 30, 2025, paying $237,600 in management fees and $101,203 for public relations services. The filing states that Solterra Strategies is wholly owned by Executive Director Stacie Jacob.

Revenue
Expenses
Net Investment Income
$0$1M$2M$3M2021 2022 2023 2024 2025
Metric202520242023
Total Assets$1,187,174$1,457,650$1,652,624
Revenue$1,783,648$1,832,514$1,892,718
Expenses$2,079,048$1,986,844$1,844,340
Net Investment Income$53,033$46,583$8,494

Data update history

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990 for fiscal year 2021 (received by the IRS February 16, 2022)
  2. Updated Form 990 for fiscal year 2022 (received by the IRS May 15, 2023)
  3. Updated Form 990 for fiscal year 2023 (received by the IRS May 15, 2024)
  4. Updated Form 990 for fiscal year 2024 (received by the IRS March 13, 2025)
  5. Added Form 990 for fiscal year 2025 (received by the IRS May 12, 2026)
  6. IRS filings on file for fiscal years 2021–2024

Leadership & Key People

Leadership team and compensation from IRS filings

The 2025 filing lists Alex Villicana as chair, Angela McKee as vice chair, Victor Popp as treasurer, and Kaitlin Walton as secretary. Directors listed are Jill Alexander, John Arnold, Erica Fryburger, Hemant Patel, and Rich Verruni. Stacie Jacob is listed as executive director.

Paso Robles Destination DBA Travel Paso is led by Stacie Jacob, Executive Director on every filing since 2021; none of the 10 officers listed in 2025 report compensation.

Officers on the 2025 filing

  • Stacie Jacob

    Executive Director

    On filings since 2021

    50 hrs/week

    No compensation reported

  • Alex Villicana

    Chair

    Secretary → Chair, 2023

    On filings since 2021

    2.5 hrs/week

    No compensation reported

  • John Arnold

    Director

    Chair → Director, 2023

    On filings since 2021

    2.5 hrs/week

    No compensation reported

  • Rich Verruni

    Director

    On filings since 2021

    2.5 hrs/week

    No compensation reported

  • Jill Alexander

    Director

    On filings since 2023

    2.5 hrs/week

    No compensation reported

  • Erica Fryburger

    Director

    New on the 2025 filing

    2.5 hrs/week

    No compensation reported

  • Hemant Patel

    Director

    New on the 2025 filing

    2.5 hrs/week

    No compensation reported

  • Angela McKee

    Vice Chair

    Director → Treasurer, 2023

    Treasurer → Vice Chair, 2024

    On filings since 2021

    2.5 hrs/week

    No compensation reported

  • Victor Popp

    Treasurer

    Director → Secretary, 2023

    Secretary → Treasurer, 2025

    On filings since 2021

    2.5 hrs/week

    No compensation reported

  • Kaitlin Walton

    Secretary

    Director → Treasurer, 2024

    Treasurer → Secretary, 2025

    On filings since 2023

    2.5 hrs/week

    No compensation reported

Former officers (9)
  • Former: Ian Pullan (2023–2024) — Director
  • Former: John Lozano (2024) — Director -
  • Former: Margaret Johnson (2021–2023) — Vice Chair
  • Former: Chance Jorgensen (2023) — Director
  • Former: Bill Roof (2021–2022) — Vice Chair
  • Former: Kathy Bonelli (2021–2022) — Director
  • Former: Paul Haught (2021–2022) — Director
  • Former: Steve Martin (2021) — Director
  • Former: Tom Frutchey (2021) — Director

Data from IRS Form 990 filings, 2021–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Contact

Mailing address: PO Box 661, Paso Robles, CA 93447
Phone: (805) 864-2762
Website: https://travelpaso.com

Frequently asked questions about Paso Robles Destination DBA Travel Paso

How much does Paso Robles Destination DBA Travel Paso give each year?

Paso Robles Destination DBA Travel Paso gave $294K across 19 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $269K across 17 grants.

What is Paso Robles Destination DBA Travel Paso's typical grant size?

Paso Robles Destination DBA Travel Paso's median grant in 2025 was $10,000, and its average grant was $15,467, across 19 grants on its 2025 IRS Form 990.

Where does Paso Robles Destination DBA Travel Paso give grants?

Paso Robles Destination DBA Travel Paso gives mostly in California: 89% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there. The next largest state was New York (9%). The most frequent recipient cities were Paso Robles, CA (8 grants) and San Luis Obispo, CA (2 grants).

Does Paso Robles Destination DBA Travel Paso give general operating support?

Not in 2025: none of the 19 grants with a stated purpose on Paso Robles Destination DBA Travel Paso's 2025 IRS Form 990 were described as general or operating support. Recurring purposes include "Support for Events That Increase Tourism in Paso Robles" (19 grants).

Who are Paso Robles Destination DBA Travel Paso's largest grantees?

Paso Robles Destination DBA Travel Paso's largest 2025 grantees include San Jose Sharks LLC ($55,000), Rec Foundation ($38,250) and Paso Robles Wine Country Alliance ($28,142), according to its 2025 IRS Form 990. Together they received 41% of its itemized 2025 grant dollars.

How large is Paso Robles Destination DBA Travel Paso?

Paso Robles Destination DBA Travel Paso reported $1.2M in total assets on its 2025 IRS Form 990. Its revenue that year was $1.8M.

What does Paso Robles Destination DBA Travel Paso fund?

The organization’s stated mission is “to improve business growth opportunities for the tourism industry in Paso Robles through administration and operation of a tourism improvement district for destination marketing, sales, & media programs.” See mission & focus areas ↑

How do I apply for a grant from Paso Robles Destination DBA Travel Paso?

The organization accepts unsolicited requests through its Community Event Grant application process. Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑

What is Paso Robles Destination DBA Travel Paso's EIN?

Paso Robles Destination DBA Travel Paso's EIN (Employer Identification Number) is 82-1951529. IRS Form 990 filing data is available on this page for 2021–2025.

Does Paso Robles Destination DBA Travel Paso accept unsolicited proposals?

Yes, according to Grantable's research on the foundation's published guidelines. See how to apply ↑

Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.

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