P4L's mission is to help prepare youth for life through fun, proactive, and experiential programs infused with life skills, character education, and entrepreneurship. The foremost objective is to help today's youth become the business leaders, social advocates, community volunteers, and forward-thinking citizens of tomorrow. P4L wants to build self-esteem and new mindsets to propel youth to success they likely would not have pursued otherwise.
Key facts about P4L dba Lemonade Day
- EIN
- 20-4235269
- Latest 990 filing
- Form 990 filing, 2024
- Total assets
- $1,848,830
Data from IRS Form 990 filing, 2024; updated September 2026.
Financial Overview
From 2024 IRS Form 990 filing · View filing
Total Assets
$1.8M
-12.4% YoY
Revenue
$1.9M
-3.5% YoY
Net Investment Income
$8K
+277.9% YoY
Expenses
$2.1M
+20.7% YoY
About P4L dba Lemonade Day
Based on IRS filings
P4L dba Lemonade Day is a nonprofit organization focused on Youth Development, based in Houston, TX. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $1.8M in total assets. Net investment income was $8K.
Focus Areas
Open Grants
2 open opportunities from P4L dba Lemonade Day
Ready to take the next step with P4L dba Lemonade Day?
Geographic Focus
Where this funder awards grants
Grant Distribution by State
States
Cities
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 0 recipients in 2024
Grant Size Distribution
8 grants across all recorded years
Giving History
Grant recipients and amounts by year
No grants recorded for 2024.
Financial History
Multi-year comparison from IRS filings
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $1,848,830 | $2,110,415 | $1,459,656 |
| Revenue | $1,880,928 | $1,949,810 | $1,462,758 |
| Expenses | $2,110,391 | $1,748,037 | $1,508,976 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $7,701 | $2,038 | — |
| Distributable Amount | — | — | — |
Data update history
When this profile's IRS filing data changed on Grantable
- IRS filings on file for fiscal years 2020–2024
Leadership & Key People
Officers and directors from IRS filings
P4L dba Lemonade Day is led by Nicole Cassier-Mason, CEO on every filing since 2021; 3 of 18 officers listed in 2024 are compensated.
Officers on the 2024 filing
Nicole Cassier-Mason
CEO
On filings since 2021
40 hrs/week
$113K (2022) → $186K (2024)
Joe Daly
Chairman
Director → Chairman, 2021
On filings since 2020
4 hrs/week
No compensation reported
Bailey Kinney
Houston Director
On filings since 2023
40 hrs/week
$111K (2023) → $111K (2024)
Charlie Hamilton
Director
Chairman → Director, 2021
On filings since 2020
2 hrs/week
No compensation reported
Michael Holthouse
Director
On filings since 2020
2 hrs/week
No compensation reported
Heath Butler
Director
On filings since 2021
2 hrs/week
No compensation reported
Keith Kreuer
Director
On filings since 2021
4 hrs/week
No compensation reported
Jessie Jones
Director
On filings since 2022
2 hrs/week
No compensation reported
Amanda Pascale
Director
On filings since 2023
2 hrs/week
No compensation reported
Anaye Milligan
Director
On filings since 2023
2 hrs/week
No compensation reported
Hank Holmes
Director
On filings since 2023
4 hrs/week
No compensation reported
Rachel Davison Humphries
Director
On filings since 2023
2 hrs/week
No compensation reported
Renea Burns
Director
On filings since 2023
2 hrs/week
No compensation reported
Zach Ellis
Director
On filings since 2023
2 hrs/week
No compensation reported
Andrew Peters
Director
New on the 2024 filing
2 hrs/week
No compensation reported
George Kronenberg III
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Mikaila Ulmer
Director
New on the 2024 filing
2 hrs/week
No compensation reported
Jeff Warren
Treasurer
On filings since 2020
8 hrs/week
$44K (2020) → $52K (2024)
Former officers (11)
- Former: Douglas Erwin (2020–2023) — Director
- Former: Charles Harrell (2021–2023) — Director
- Former: Jacobo Ortiz-Blanes (2021–2023) — Director
- Former: Jennifer Baur (2020–2022) — Director
- Former: Latrice Tubbs (2020–2022) — Director
- Former: Lisa Holthouse (2020–2022) — Director
- Former: Tammie Kahn (2021–2022) — Director
- Former: Amanda Hydro (2022) — Director
- Former: Debra Nazarian (2022) — National Director
- Former: Amanda Stephens Sequeira (2020–2021) — Director
- Former: Steven Gordon (2020–2021) — President & Director
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
Frequently asked questions about P4L dba Lemonade Day
How large is P4L dba Lemonade Day?
P4L dba Lemonade Day reported $1.8M in total assets on its 2024 IRS Form 990 filing. Its revenue that year was $1.9M.
What is P4L dba Lemonade Day?
P4L dba Lemonade Day is a nonprofit organization focused on Youth Development, based in Houston, TX. It holds $1.8M in total assets as of 2024.
Where does P4L dba Lemonade Day operate?
P4L dba Lemonade Day has awarded grants in Montana, Oregon, Texas, Washington.
What is P4L dba Lemonade Day's EIN?
P4L dba Lemonade Day's EIN (Employer Identification Number) is 20-4235269. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Here's the math on researching P4L dba Lemonade Day by hand.
Explore Open Grants
Browse active grant opportunities in P4L dba Lemonade Day's focus areas in our free grants database
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