P4L's mission is to help prepare youth for life through fun, proactive, and experiential programs infused with life skills, character education, and entrepreneurship. The foremost objective is to help today's youth become the business leaders, social advocates, community volunteers, and forward-thinking citizens of tomorrow. P4L wants to build self-esteem and new mindsets to propel youth to success they likely would not have pursued otherwise.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$1.8M
-12.4% YoY
Revenue
$1.9M
-3.5% YoY
Net Investment Income
$8K
+277.9% YoY
Expenses
$2.1M
+20.7% YoY
About P4L dba Lemonade Day
Based on IRS filings
P4L dba Lemonade Day is a nonprofit organization focused on Youth Development, based in HOUSTON, TX. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $1.8M in total assets. Net investment income was $8K.
Focus Areas
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Geographic Focus
Where this funder awards grants
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $1,848,830 | $2,110,415 | $1,459,656 |
| Revenue | $1,880,928 | $1,949,810 | $1,462,758 |
| Expenses | $2,110,391 | $1,748,037 | $1,508,976 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $7,701 | $2,038 | — |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 0 recipients in 2024
Grant Size Distribution
8 grants across all recorded years
Open Grants
2 open opportunities from P4L dba Lemonade Day
Giving History
Grant recipients and amounts by year
No grants recorded for .
Leadership & Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| Joe Daly | Chairman | 4 | — |
| Renea Burns | Director | 2 | — |
| Heath Butler | Director | 2 | — |
| Zach Ellis | Director | 2 | — |
| Charlie Hamilton | Director | 2 | — |
| Hank Holmes | Director | 4 | — |
| Michael Holthouse | Director | 2 | — |
| Rachel Davison Humphries | Director | 2 | — |
| Jessie Jones | Director | 2 | — |
| Keith Kreuer | Director | 4 | — |
| George Kronenberg III | Director | 2 | — |
| Anaye Milligan | Director | 2 | — |
| Amanda Pascale | Director | 2 | — |
| Andrew Peters | Director | 2 | — |
| Mikaila Ulmer | Director | 2 | — |
| Nicole Cassier-Mason | CEO | 40 | $186,200 |
| Jeff Warren | Treasurer | 8 | $52,000 |
| Bailey Kinney | Houston Director | 40 | $111,200 |
Subject Areas
Focus areas based on grantmaking activity
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Data last updated April 2026. Sourced from IRS Form 990-PF filings.
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