Midway Usa Foundation Inc
The MidwayUSA Foundation is a 501(c)(3) public charity established in 2007 by Larry and Brenda Potterfield. Based in Columbia, Missouri, the Foundation works to sustain and grow youth shooting sports by providing long-term, endowment-based funding to youth shooting teams and organizations across the United States.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$359.7M
+14.4% YoY
Annual Giving
$9.5M
+43.2% YoY
Grant Count
494
+25.1% YoY
Avg Grant Size
$19K
+14.5% YoY
Mission & Focus Areas
The Foundation's mission is to sustain and grow youth shooting sports by providing long-term funding to youth shooting teams through annual cash grants. The organization helps communities and organizations raise funds to support their high school, collegiate, club, and other youth shooting teams and activities. The Foundation also manages special purpose endowed funds for the support and advancement of youth shooting sports.
The Foundation supports all shooting disciplines and aims to expand and enhance the leadership skills, confidence, and discipline of youth through shooting sports activities.
Grantmaking
The Foundation operates through an endowment-based model where 100% of donor contributions go directly to designated endowments. Teams and organizations can draw grants of up to 5% of their total account balance annually. Grants are distributed twice yearly, with disbursements in August (for June deadlines) and February (for December deadlines).
Review Cycle
) and February (for December deadlines).
How to Apply
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Geographic Focus
Where this funder awards grants
The Foundation operates nationally throughout the United States, supporting youth shooting sports programs across the country.
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
Assets & Endowment:
- Total assets: $359.7 million (2024)
- Total endowment assets: $465 million (as of September 2025)
- Previously reported: $482 million endowed to support youth shooting sports programs
- Total liabilities: $225,000 (2023)
Annual Giving & Revenue:
- Total revenues: $36.2 million (2024)
- Total giving: $9.0 million (2023)
- Annual giving: $14.3 million (2025)
Expenses:
- Total expenses: $12.5 million (2023)
- Total expenses: $16.5 million (2024)
Operational Model: All operating expenses are covered by the Potterfields' personal contributions, ensuring that 100% of donor donations benefit the designated endowments.
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $359,722,883 | $314,377,520 | $273,074,552 |
| Revenue | $36,186,941 | $24,885,501 | $45,219,850 |
| Expenses | $16,452,364 | $12,546,904 | $12,590,600 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $5,589,798 | $8,954,535 | $8,999,981 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
Grant Size Distribution
250 grants across all recorded years
Open Grants
5 open opportunities from Midway Usa Foundation Inc
Matching Program
MIDWAY USA FOUNDATION INC
Amount
Variable - matched at ratio determined monthly
Deadline
Rolling / Open
MidwayUSA Foundation: Coach Training Grants
MIDWAY USA FOUNDATION INC
Amount
US $1,000 - US $5,000
Deadline
Rolling / Open
MidwayUSA Foundation: Range Development Grants
MIDWAY USA FOUNDATION INC
Amount
US $2,500 - US $75,000
Deadline
Rolling / Open
Giving History
Grant recipients and amounts by year
No grants recorded for .
Leadership & Key People
Leadership team and compensation from IRS filings
Executive Director: Pete Eisentrager
Founders: Larry and Brenda Potterfield
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| RICHARD LEEPER | DIRECTOR | 1 | — |
| SARA POTTERFIELD | SECRETARY/TREASURER | 1 | — |
| TOM SCHAUWECKER | DIRECTOR | 1 | — |
| LARRY POTTERFIELD | DIRECTOR | 1 | — |
| JAMES DUNN | DIRECTOR | 1 | — |
| ANA ENGLISH | DIRECTOR | 1 | — |
| CYNDI FLANNIGAN | DIRECTOR | 1 | — |
| SHELDON BENGE | DIRECTOR | 1 | — |
| NANCY BACON | VICE PRESIDENT | 1 | — |
| NICOLE CAPOSSELA | DIRECTOR | 1 | — |
| AARON MAZER | DIRECTOR | 1 | — |
| JON ZINNEL | PRESIDENT | 2 | — |
| CHRIS AGNES | DIRECTOR | 1 | — |
| G SCOTT REYNOLDS | EXECUTIVE DIRECTOR | 40 | $211,267 |
| JOHN C MCCLATCHEY | PROGRAM MANAGER | 40 | $110,245 |
| JEFF H MCCLURE | PROGRAM MANAGER | 40 | $109,882 |
| BRENT D FERRELL | CONTROLLER | 40 | $106,324 |
Recent News & Activity
Recent developments and announcements
The Foundation awarded over $14 million in cash grants to the youth shooting sports community in 2025. In an earlier cycle, the Foundation distributed over $7.5 million in cash grants, and in another period awarded over $3.6 million in cash grants to youth shooting sports teams and organizations.
Over $7.5 Million in Cash Grants Awarded - MidwayUSA FoundationSubject Areas
Focus areas based on grantmaking activity
Data last updated April 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.
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