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Media Alliance

Public charity · Grantmaker San Francisco, CA EIN: 94-2563400 Website

MA was founded with the belief that in order to ensure the free and unfettered flow of information and ideas necessary to maintain a truly democratic society, media must be accessible, accountable, decentralized, representative of society's diversity and free from covert or overt government control and corporate dominance. MA dedicates itself to fostering a genuine diversity of media voices and perspectives, holding the media accountable for their impact on society and protecting freedom of speech.

Media Alliance at a glance

In short: Media Alliance reported $228K in grants paid in 2024 (a total; its filing lists no individual grants). Source: 2024 IRS Form 990.

Grants paid (2024)
$227,952 — reported as a total on the IRS filing, without an itemized list
+340.1% vs 2023
Total assets
$1,536,101
-6.0% vs 2023
Revenue (2024)
$1,487,622
-22.4% vs 2023
Net investment income (2024)
$24,332
+114.1% vs 2023
Expenses (2024)
$1,472,758
-4.8% vs 2023
Latest 990 filing
Form 990, 2024 View filing

Data from IRS Form 990, 2024; updated September 2026.

Who Media Alliance funds

How this funder distributes its grants

Grant Size Distribution

4 grants across all recorded years

4<$50K$50–100K$100–250K$250–500K$500K–1M$1–5M$5M+

The most common grant size was under $50K: 4 grants of 4 (100%).

Geographic Focus

Where this funder awards grants

Grant Distribution by State

3states

Cities

New YorkPhiladelphiaSilver Spring

Giving History

Giving Over Time

Total grant dollars and number of grants per year

$0$100K$200K$300K0 grants2018 0 grants2019 0 grants2020 0 grants2021 1 grant2022 3 grants2023 Total only2024

From 2022 to 2024, annual grant giving ranged from $15K (2022) to $228K (2024). In 2024 it reported $228K in grants paid, as a total without an itemized list.

Hatched bars: grants paid as reported on the IRS filing, which lists no individual grants for that year.

Grants by year

Grant recipients and amounts by year

RecipientPurposeAmount
Superbloom New York, NYTechnical specifications and support materials$26,795
Gisa New York, NYTesting and evaluation of document preservation software$15,000
CubaLex Silver Spring, MDTesting and evaluation of document preservation software$10,000
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Financial History

Multi-year comparison from IRS filings

Figures from IRS filings, by filing year
Filing yearTotal AssetsRevenueExpensesGrants paidGrantsNet Investment Income
2024$1,536,101$1,487,622$1,472,758$227,952Total only$24,332
2023$1,633,615$1,916,789$1,547,087$51,7953$11,367
2022$1,172,669$1,603,417$1,085,232$15,0001—
2021$633,350$988,140$528,282———
2020$173,492$359,710$341,816———
2019$155,598$237,000$224,396———
2018$161,644$195,000$191,824———

"Total only": grants paid as reported on the IRS filing, which lists no individual grants for that year.

About Media Alliance

Based on IRS filings

Media Alliance is a public charity focused on Arts, Culture & Humanities, based in San Francisco, CA. IRS filing data is available from 2018 through 2024. As of 2024, the organization holds $1.5M in total assets. In 2024, it reported $228K in grants paid as a total on its IRS filing, without an itemized list. Net investment income was $24K.

Leadership & Key People

Officers and directors from IRS filings

Media Alliance is led by Tracy Rosenberg, Executive Director on every filing since 2018; 1 of 5 officers listed in 2024 is compensated.

Officers on the 2024 filing

  • Tracy Rosenberg

    Executive Director

    On filings since 2018

    30 hrs/week

    $37K (2022) → $49K (2024)

  • Al Kielwasser

    Chair of the Board

    On filings since 2018

    4 hrs/week

    No compensation reported

  • Samantha Calamari

    Director

    On filings since 2018

    2 hrs/week

    No compensation reported

  • Oriana Saportas

    Treasurer

    On filings since 2018

    3 hrs/week

    No compensation reported

  • Phavia Kujichagulia

    Secretary

    On filings since 2018

    2 hrs/week

    No compensation reported

Former officers (2)
  • Former: Natalie Cadranel (2022–2023) — Project Director
  • Former: Brittany Williams (2022) — Project Director

Data from IRS Form 990 filings, 2018–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2024 IRS filing

Tracy Rosenberg — Ed: $49KTracy RosenbergEd$49K

The highest reported compensation on the 2024 filing was $49K, to Tracy Rosenberg (Ed).

Frequently asked questions about Media Alliance

How much does Media Alliance give each year?

Media Alliance reported $228K in grants paid in 2024 on its 2024 IRS Form 990, as a total without an itemized list of grants. In 2023 it gave $52K across 3 grants.

How large is Media Alliance?

Media Alliance reported $1.5M in total assets on its 2024 IRS Form 990. Its revenue that year was $1.5M.

What is Media Alliance?

Media Alliance is a public charity focused on Arts, Culture & Humanities, based in San Francisco, CA. It holds $1.5M in total assets as of 2024.

Where does Media Alliance operate?

Media Alliance has awarded grants in Maryland, New York, Pennsylvania.

What is Media Alliance's EIN?

Media Alliance's EIN (Employer Identification Number) is 94-2563400. IRS Form 990 filing data is available on this page for 2018–2024.

Data last updated September 2026. Sourced from IRS Form 990 filings.

Data update history

(6)

When this profile's IRS filing data changed on Grantable

  1. Added Form 990 for fiscal year 2018 (received by the IRS July 18, 2020)
  2. Added Form 990 for fiscal year 2019 (received by the IRS July 19, 2020)
  3. Updated Form 990 for fiscal year 2022 (received by the IRS November 16, 2023)
  4. Updated Form 990 for fiscal year 2023 (received by the IRS October 21, 2024)
  5. Updated Form 990 for fiscal year 2024 (received by the IRS November 16, 2025)
  6. IRS filings on file for fiscal years 2020–2024

Explore Open Grants

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The filing figures on this page are open data under CC BY 4.0. About GrantGraph Open

Figures come from Media Alliance's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.

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